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The author:(作者)delvpublished in(发表于) 2014/1/20 7:48:17 College beauty director resigns， own embroidery shop for years into the 1.5 million，
College beauty director resigns, start embroidery shop for years into a 1.5 million-shop, embroidery-IT information College beauty director resigns, start embroidery shop for years into 1.5 million
Faculty Director, future reserve cadres, but xiaoyalan resigned this coveted job, combined with their own skills and opened a shop, focusing on the clothing market niche--embroidery. Today, her shop has been a minor celebrity, she did make this year's goal is to hit 1.5 million Yuan.
Each of them is the boss original
In the field of embroidery, shop in Wuhan "collar embroidery factory" has been something of a celebrity, every month there will be three or four clothing manufacturers from custom embroidery, some foreigners are coming.
Reporters saw furnishings in this shop has nearly 2000 pieces of embroidery, a small, like all colors of butterflies, there are whole, such as brightly colored icing-rich Phoenix, Plum, clings to clothing available, very convenient. Design of xiaoyalan embroidery is the boss himself, ranging in price from one to eighty or ninety Yuan.
Xiaoyalan five years of painting, studied at central China Normal University majoring in advertising design, after graduating from a University in Wuhan in administrative jobs. In 2010, she aimed the embroidery, a few areas of concern, would like to open an online shop, "I get when others embroidery, felt badly, design embroidery, got the idea of selling online. "She and her husband travelled to Shenzhen, Zhejiang inspection and had finalized a Yiwu factory for processing. "I am demanding products, samples sent over, color, almost a little bit, also ordered the factory to change. "Xiaoyalan said that the embroidery done on Taobao many, but few people design their own products. "My store and get 6,000 a month, and would rank second in the industry. ”
In order to concentrate on operating online stores, in November last year, xiaoyalan resigned from the University. In December, the turnover reached 160,000 yuan, which give her no small surprise.
Emotions finding
"One touch of embroidery, as if pondering poems and ink, the heart can't help but meticulous. That classical and stylish threads, color and complex pay attention to the extreme, even do not know how needle threading, and embroidery is inherently charming pretty woman ... ... "this letter reveals a gentle taste of young artists, it's from xiaoya blue hands. "Woman of beauty, but also sensitive. "Xiaoyalan said that the shop about embroidered text on the page and the owner's introduction, caused a lot of resonance. Embroidery in her eyes, not just clothing finishing touch, but also "backyard plants, each with a story and Visual senses" clothes. Well-designed products, and customer design ideas and emotions to her identity, is key to the success of her shop.
These embroidery attracts many beautiful women, aged from 20 to 50 years. Once a customer bought $ 30,000 worth of embroidery displayed at home, that makes xiaoyalan great sense of accomplishment.
Shop sound now, xiaoyalan will be this year's revenue target is set at 1.5 million Yuan, "I want to open a shop, broken down by high, medium and low product; or the facility to control the upstream, reducing costs. I want to give every embroidery wrote a little story ". Xiaoyalan embroidery in a step by step to achieve her dreams.
高校美女主任辞职，开刺绣店欲年入150万 - 网店,刺绣 - IT资讯高校美女主任辞职，开刺绣店欲年入150万
高校学院办公室主任、未来的储备干部，但肖亚兰辞去了这份令人艳羡的工作，结合自己的特长开了一家网店，专注于服装市场的细分领域——刺绣。如今，她的网店已小有名气，今年她给自己定的目标是收入达到150万元。
每幅绣品都是老板原创
在刺绣领域，武汉网店“领绣手工厂”已小有名气，每个月总会有三四家衣服厂家前来订制绣片，一些老外也找上门来。
记者看到，这家网店里摆设了近两千件刺绣，有小幅的，比如各种颜色的蝴蝶，也有整片的，比如颜色鲜艳富有立体感的凤凰、梅花，粘在衣服上就可用，极为方便。这些刺绣都是老板肖亚兰亲自设计的，价格从一元至八九十元不等。
肖亚兰五岁习画，曾就读于华中师范大学广告设计专业，毕业后在武汉一家高校从事行政工作。2010年，她瞄准了刺绣这一很少人关注的领域，想开家网店，“当时我拿到别人的刺绣品时，觉得做得很差，便有了设计刺绣拿到网上卖的想法。”她和丈夫先后去深圳、浙江考察，最终确定了一家义乌工厂为其加工。“我对产品很苛刻，样品送过来，颜色稍微差点，也会让工厂改。”肖亚兰说，淘宝上做刺绣的不少，但很少人是自己设计产品。“我的店每个月能获得6000个好评，在行业中能排到第二。”
为了专心经营网店，去年11月，肖亚兰从高校辞职。12月，营业额达到了16万元，这给她不小的惊喜。
大打情感牌引人共鸣
“抚摸一段刺绣，犹如玩味前进的诗文与墨香，心不由得细致起来。那古典又时尚的丝线，花色繁复讲究到极致，即便不知针线如何穿引，心爱绣花的必然是心思娇俏的女子……”这段温婉的文字透着文艺青年的味道，它出自肖亚兰之手。“女人爱美，也比较感性。”肖亚兰说，网店页面上关于刺绣的文字和店主的自我介绍，引起了很多人的共鸣。她眼中的刺绣，不仅仅是衣服的点睛，更是“后花园的一草一木，每一片都带着心情故事和视觉感官”，衣服也才会有人气。精心设计的产品，加上客户对她的设计理念和情感的认同，是她的网店成功的关键。
这些刺绣吸引着不少爱美女性，从20岁到50岁的都有。曾经一位顾客买了3万元的刺绣摆放在家里，这让肖亚兰很有成就感。
如今网店发展势头不错，肖亚兰将今年的收入目标定在150万元，“我想再开一家网店，把产品按高中低几档进行细分；或是开工厂来控制上游，减少成本。我还想给每个刺绣写下一个小故事”。肖亚兰在一步步实现着她的刺绣梦。
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