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The author:(作者)delvpublished in(发表于) 2014/1/20 7:48:52 Micro games isn’t going to abroad，
Micro games isn't going to abroad-micro games, micro, Tencent-IT information Micro-games in foreign countries isn't going to
Judging from the current score, micro games have better performance in the individual market, but from the revenue performance, micro-game domestic tour market hog income list does not appear high.
Tencent 2014 years of hand tour products plans, except continues to main China market, through micro-letter game completed on income list high of package clip zhiwai (currently income list TOP10 has has 7 paragraph Tencent products), currently see, also including has a items new of strategy, through micro-letter will hand tour pushed global market, micro-letter game in abroad spirit not spirit, Tencent is do experiment.
In fact, micro-letter international games products joined the first test the waters of the Hong Kong market, started the tour started back in late November 2013, has taken the first step to promote. TheNextWeb, rather than report, micro-game area has been expanded.
According to Tencent January 2014 announced of latest data, Tencent micro-letter its overseas registered user number has breakthrough 100 million, micro-letter currently except in India, and Indonesia and Malaysia, to has larger of market share, micro-letter is this year July Argentina, and Brazil, and Italy, and Mexico, and Philippines, and Singapore, and Spain, and South Africa, and Thailand and Turkey, country App Store social class application in the, download volume maximum of IM application.
Currently micro-letter international version launched has 3 paragraph hand tour products, with Chinese version micro-letter of download boot way and no too big of different, micro-letter game Center is located in message service of "found (Discover)" entries in the, including every day love elimination (Craz3 Match) under, and every day ran cool (GunZ Dash) under, and every day Lian Meng (2Day's Match) under three paragraph game. In the micro-list of games, click on the "Download" button to be directed to the app store to complete the remaining operations.
From currently of results see, micro-letter game in individual market has better of performance, to every day ran cool (GunZ Dash) under for cases, every day ran cool (GunZ Dash) under landed overseas market for January 7, 2014, its in publishing day and the zhihou 3 days within, in relative has value of Southeast Asia market, like Malaysia, and Singapore has made from total list Qian 10 of high, and Malaysia more is won had free list 1th of location, but needs note of is keep free list high ranked of days more short.
Love every day of the elimination (Craz3 Match) every day and the Parkour (GunZ Dash) every day and the Lian Meng (2Day's Match) around launch day cool off with the daily (GunZ Dash) is somewhat similar.
But from the revenue performance, micro-game does not appear high domestic tour market hog income list, every day of the Parkour (GunZ Dash) last week in Malaysia top 20 income wandered away .
In General, micro-game does not present a market dominance in overseas markets, of course, such is not the case, LINE, Kakao Talk products were not in these countries has improved, for now this type of game is more popular in Japan and South Korea.
Currently micro-faith in the region's main competitor is Japan Line,LINE news service currently offers nearly 30 games, with nearly 300 million registered users on a global scale, in September, the Line over 200 million game downloads.
微信游戏在国外玩不转 - 微信游戏,微信,腾讯 - IT资讯微信游戏在国外玩不转
从目前的成绩来看，微信游戏在个别市场有较好的表现，但从收入表现来看，微信游戏并未出现国内手游市场这样霸占收入榜高位的情况。
腾讯2014年的手游产品计划，除了继续主攻中国市场，通过微信游戏完成对收入榜高位的包夹之外(目前收入榜TOP10已经有7款腾讯产品)，目前来看，还包括了一项新的战略，通过微信将手游推向全球市场，微信游戏在国外灵不灵，腾讯正在做实验。
事实上，微信国际版游戏产品的加入首先试水的是香港市场，其早在2013年11月下旬即开始推出手游产品，迈出了海外推广的第一步。而根据TheNextWeb报道，微信已扩大了游戏推出的区域。
根据腾讯2014年1月公布的最新数据，腾讯微信其海外注册用户数量已经突破一亿，微信目前除了在印度、印尼和马来西亚等地拥有较大的市场份额，微信也是今年七月阿根廷、巴西、意大利、墨西哥、菲律宾、新加坡、西班牙、南非、泰国和土耳其等国家App Store社交类应用中，下载量最大的IM应用。
目前微信国际版推出了3款手游产品，跟中文版微信的下载引导方式并没有太大的不同，微信游戏中心位于消息服务的“发现(Discover)”条目中，包括《天天爱消除(Craz3 Match)》、《天天跑酷(GunZ Dash)》、《天天连萌(2Day’s Match)》三款游戏。在微信游戏列表中，点击“下载”按钮，将被引导至应用商店完成剩余操作。
从目前的成绩来看，微信游戏在个别市场有较好的表现，以《天天跑酷(GunZ Dash)》为例，《天天跑酷(GunZ Dash)》登陆海外市场为2014年1月7日，其在发布当天及之后3天以内，在相对有价值的东南亚市场，比如马来西亚、新加坡曾取得免总榜前10的高位、马来西亚更是夺得过免费榜第1的位置，但需要注意的是保持免费榜高排名的天数较短。
《天天爱消除(Craz3 Match)》、《天天跑酷(GunZ Dash)》、《天天连萌(2Day’s Match)》发布日左右的表现跟《天天跑酷(GunZ Dash)》有些类似。
但从收入表现来看，微信游戏并未出现国内手游市场这样霸占收入榜高位的情况，《天天跑酷(GunZ Dash)》最近一周在马来西亚收入榜20名开外徘徊。
总体来看，微信游戏在海外市场并未呈现出市场统治力，当然这样的情况并非个案，LINE、Kakao Talk产品也未在这些国家有什么起色，目前来看这类游戏在中日韩地区更为流行。
目前微信在亚洲地区的主要竞争对手是日本消息服务Line，LINE目前提供近30款游戏，在全球范围内拥有近3亿注册用户，九月，Line游戏下载量超过了2亿。
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