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The author:(作者)delvpublished in(发表于) 2014/1/20 9:15:25 Investigation and demonstration of overseas travel during the Spring Festival will first cross-province tour
On January 18, the China Tourism Research Institute published forecasts show that the overall market environment for the better during the Spring Festival this year, overseas travel is expected to reach 225 million passengers, an increase of 10.8%, tourism revenue is expected to exceed 130 billion yuan, an increase of about 11.1%. Journalists from a number of travel agencies, recent travel to and out of product sales across the rosy, and relatively high end "private ordering" tourism products also do not have to worry about selling, general tourism market "supply" of the situation.
Tourism market in General is in short supply
Spring Festival is drawing near, releases holiday just needs the tourist market, leading travel markets out of their trough in the four quarter, started steady recovery. Judging from the sales, many travel agency product sales across the floating red, outbound long distance market is close to sold out, short-distance market is also entering the final book in the window.
China cyts tours holding data show that as of January 10, the offered products has been completed during the Spring Festival 90% reservation, is expected to total over the same period last year, an increase of 15%, of which, Europe, Australia, the Middle East, the Americas market was eye-catching, between growth in the range of 20% per cent, leisure island tourism in Southeast Asia increased by more than 50%.
Free products,, Phuket Island, Guam, Maldives, Bali tour maintained a strong growth in consecutive years. Free magic cyts tour expected Spring Festival holiday market's overall growth rate of more than 20%.
"Reunion" is new year's keywords. Rare during the Lunar New Year holiday, visitors are more likely to select the family holiday, family holiday to usher in another peak. For this feature of the tourist market, travel agencies are also rolling out the product. UTS introduce tourism outbound tourism company General Manager Zhang Lei, Chinese new year, tourism growth in parent-child classes share and depth of products are broken down into subject classes, leisure class, overseas study tour in 3 series, to meet the needs of different consumers.
Price is one of the factors that consumers are most concerned about. Last year's implementation of the Tourism Act prohibits travel agency "zero-fee tours" operate. As the Spring Festival approaches, prices began to reason of tourism products, the product quality has steadily improved. Data show that youth travel in the Spring Festival this year than in previous years, no significant rise in the price of the product, small number of lines because of increased costs, slightly risen 5% per cent.
"Although some route prices, but for the consumer, may be a ' good thing '. "Cyts official says, cyts marketing a product, for example in Europe, although this year's Spring Festival intuitive price 1000 Yuan, but careful accounting, not only increased the one day tour itinerary, and is included in the tour price driver, guide services, actually reduced prices than last year, and travel more reasonable wealth.
"Private ordering" products popular
In recent years, tourism individuality and depth of consumer demand trends are becoming evident, also toward high-end, niche of the travel market direction. Many travel agencies have released a wealth of tour, a private packet group, travel order line tour routes. Previously high-end customised tours and groups, such as a private mission, begin to cover mass of individual groups.
So-called private, which means that each order is a separate Corporation, that is, two people into the group, like free free; full bus and tour guide, enjoy a private vacation rentals and dedicated services; stroke confirmed by consultations can be adjusted, any combination of free attractions to visit, all in making decisions by tourists. Flights and hotels are free to choose, and can provide multiple flights on that day, and dozens of selected hotels is free to choose the date, daily; can be freely customized Internet, payments in real time.
For travel consumers, private break the limitations of conventional large tourist group, favored by the groups of some tourists, particularly families.
NET data shows that spring festival Golden Week this year, domestic tourists compared to the amount of the private mission last year increased by more than 1 time, private hot line number total number of teams up to 20% per cent. Applicants for family-oriented, some lines 50% is a family of three.
Online booking convenience and freedom, also lowers the threshold for customised tours. This reporter learned that, the current visitors "private ordering" growing channel is more convenient. For example, as long as concern about China cyts tours visit the official micro-and click on the menu, select "private ordering", available through simple message destination, time, budget, and other key information, during working hours within a few hours, there will be a Commissioner responsible for customised service detail needs identified by telephone communication, help with travel arrangements.
Industry reminds consumers that based on experience in previous years, spring outbound travel market is often in short supply. If you want to ensure a smooth travel to your favourite destinations, plan and purchase the best early holiday-related tourism products.
Of course, if you are traveling on a budget, choose peak holiday more affordable. For example, after selecting the Spring Festival travel, not only can avoid the peak, you can also experience high quality at lower prices.
Holiday market will remain stable growth, outbound willingness for the first time higher than the cross-province tour
Urban residents in China Academy of tourism travel survey data show that 2014 town residents during the Spring Festival holiday wishes to 59.9%, down from 76.8% in the same period last year. Despite the willingness to break down, China Tourism Research Institute believes that growing tourism market in China will remain stable during the Spring Festival. Is a socio-economic fundamentals provided strong support to the tourism consumption. II is a continuation of Highway policy for free during the Spring Festival and some scenic spot prices and incentives are still the majority of residents ' willingness to keep tourism consumption. Third, the tourism industry particularly in the transport sector in question ahead of full capacity and prepare forecasts and helps visitors at ease.
From the visitors book and other market leading index, outbound Chinese new year wishes continued to rise. Willingness to travel up to 39.3% abroad, Hong Kong and Macao tour will is as high as 35.4%. Domestic inter-provincial tour of the will of the 32%, for the first time since records began in 2009 lower than the level of willingness to travel. Despite the steep decline in corporate travel spending, business travel spending slowing down, but national leisure travel consumer show strong growth momentum. Tourism Academia Sinica President Dai Bin, China believes that China's tourism market has experienced "inbound tourism-tourism-outbound tourism" development process, the main market from external demand to call back to the students ' demand. Especially since last year, the tourism market and speeding up towards the direction of citizens ' needs a correction, market and speeding up the country to the public needs a correction of two major trends are more pronounced.
After the implementation of the law on tourism, tourist awareness rising, to the satisfaction of the complaint and the quality and technical supervision is increasing. China Tourism Research Institute recently released the 2013 national tourist satisfaction survey report shows that complaint index of satisfaction with the quality and technical supervision of 2013 last quarter for the first time to reach "generally satisfactory" levels achieved for the year, the highest since the survey 68.03, has met the "pass" a 2012 increase compared to 8.83.
For the development of tourism economy in 2014, Dai Bin believes that economic stability in the country for the better, market-oriented reform process, accelerate the development of new towns, driven by 2014 more conducive environment in the development of the tourist economy. Is expected in 2014 tourism will continue steady and relatively fast economic growth, tourism income can grow up to 10%.
1月18日，中国旅游研究院发布预测显示，今年春节期间市场环境总体向好，旅游人数预计将达到2.25亿人次，同比增长10.8%；旅游收入有望超1300亿元，同比增长约11.1%。记者从多家旅行社了解到，近日来境内外旅游产品销售全线飘红，而相对高端的“私人订制”旅游产品同样不愁卖，旅游市场总体呈现“供不应求”的局面。
旅游市场总体供不应求
春节临近，旅游市场释放出游刚需，带动旅行社市场走出四季度低谷，开始稳定复苏。从销售情况来看，多家旅行社产品销售全线飘红，出境长线市场已接近售罄，中短途市场也进入最后预订窗口。
中青旅控股数据显示，截至1月10日，春节期间的参团产品已完成90%的预订，预计整体比去年同期增长15%，其中，欧洲、澳洲、中东、美洲市场表现抢眼，增长幅度在20%—35%之间，偏休闲的东南亚海岛旅游增长超过50%。
自由行产品方面，马尔代夫、巴厘岛、关岛、普吉等海岛自由行保持了连续多年的强劲增长。据中青旅百变自由行预计，春节度假市场的整体增长幅度将超过20%。
“团聚”是春节的关键词。难得的春节长假期间，不少游客更倾向选择全家出游，亲子出游迎来又一高峰期。针对旅游市场的这一特点，旅行社也纷纷推出相应产品。众信旅游出境旅游公司总经理张磊介绍，今年春节，众信旅游亲子类产品比重有所增长，且产品更加细分为深度主题类、休闲度假类、海外游学类等3个系列，以满足不同消费者的需求。
价格是消费者最关心的因素之一。去年实施的《旅游法》严禁旅行社“零负团费”经营。随着春节临近，旅游产品价格渐趋理性，产品品质稳步提升。数据显示，今年春节中青旅的产品较往年价格没有明显上涨，小部分线路由于成本有所增加，微涨5%—10%。
“尽管部分线路价格上涨，但对消费者来说可能是件‘好事’。”中青旅相关负责人表示，以中青旅欧洲市场的某款产品为例，虽然今年春节直观价格贵了1000元，但仔细核算，不仅增加了一天游览行程，而且旅游费用中还已包含司机、导游服务费，实际比去年的价格有减无增，行程更为合理丰富。
“私人订制”产品受追捧
近年来，旅游消费者的需求个性化、深度化的趋势越来越明显，旅游市场也向着高端化、小众化的方向发展。不少旅行社推出了丰富的一地深度游、私家小包团、旅游订制线路等深度游线路。以前偏高端和针对单位团体的订制旅游，比如私家团，开始覆盖大众散客群体。
所谓私家团，即每个订单独立成团，即两人即可成团，跟自由行一样自在；提供全程专车及导游，享受私密度假和专属服务；行程经协商确认可以调整，任意自由组合景点游览，所有行程由游客做主。航班、酒店可以自由选择，可提供当日多个航班和数十家精选酒店；出行日期可以自由选择，可天天出发；还可上网自由订制，实时付款。
对旅游消费者来说，私家团突破了常规的大型团队旅游的局限，受到部分游客尤其是家庭群体青睐。
携程网数据显示，今年春节黄金周，国内私家团的游客量相比去年同期增加了一倍多，热门线路的私家团人数占团队人数比例最高达20%。报名者以家庭为主，有些线路50%是一家三口出行。
网络预订的便捷性和自由度，也降低了订制旅游的门槛。记者了解到，目前游客“私人订制”的方式越来越多，渠道也更加便捷。比如，只要关注中青旅遨游网官方微信并点击菜单，选择“私人订制”，通过简单留言提供目的地、时间、预算等关键信息后，在工作时间的数小时内，就会有负责订制服务的专员电话沟通确认详细需求，帮着安排行程。
业内人士提醒消费者，依据往年的经验来看，春节出境旅游市场往往供不应求。如果想要确保顺利前往心仪目的地，最好尽早制定出游计划并选购相关旅游产品。
当然，如果出游预算有限，选择错峰出游会更加实惠。比如，选择春节后出行，不仅能避开高峰，还可以较低的价格体验高品质出行。
出游市场仍将稳定增长，出境游意愿首次高于跨省游
中国旅游研究院城镇居民出游意愿调查数据显示，2014年春节期间城镇居民出游意愿为59.9%，低于去年同期的76.8%。尽管出游意愿有所下滑，中国旅游研究院认为，春节期间我国旅游市场仍将稳定增长。一是经济社会基本面对旅游消费提供了有力支撑。二是春节期间延续的高速公路免费政策及部分景区降价和优惠措施仍使大多数居民保持旅游消费意愿。三是涉旅行业特别是交通部门提前预测并做了充分的运力准备，有利于游客放心出行。
从游客预订等市场先行指数来看，春节出境游意愿持续高涨。出国旅游的意愿高达39.3%，港澳台游的意愿也高达35.4%。国内跨省游的意愿为32%，为2009年有调查记录以来首次低于出境游的意愿水平。虽然公务旅游消费急剧下降，商务旅游消费明显放缓，但国民休闲旅游消费表现出强劲的增长势头。中国旅游研究院院长戴斌认为，我国旅游市场经历了“入境旅游—国内旅游—出境旅游”的发展过程，主体市场已由外部需求回调到内生需求。特别是去年以来，旅游市场加快往国民需求方向回调、国民旅游市场加快往大众需求回调的两大趋势更加明显。
《旅游法》实施后，游客的维权意识不断提升，对旅游投诉与质监的满意度也在提升。中国旅游研究院日前发布的《2013年全国游客满意度调查报告》显示，2013年旅游投诉与质监的满意度指数第四季度首次达到“一般满意”水平，全年达到调查以来的最高值68.03，首次达到“及格”，比2012年提高8.83。
对于2014年旅游经济的发展形势，戴斌认为，在国内经济稳定向好、市场化改革深入推进、新型城镇化加速发展等的推动下，2014年旅游经济发展面临更有利的环境。预计2014年旅游经济将延续平稳较快增长态势，旅游总收入同比可增长10%。
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