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The author:(作者)delvpublished in(发表于) 2014/1/20 9:16:06 Maotai store owner last year earned millions more this year
"In Nanjing, maotai stores, excluding facade expenses and staff salaries, make a hundred million a year in previous years without any problem. But this year more money. Old offers more than 800 yuan from the factory stock, our new store restocked 990 dollars, 960 Yuan selling cars right now! ”
Said Liu is a maotai Nanjing Center store bosses, because the supply of authentic, business has been good. 2010 shop opened, vodka on every section will rise, ex-factory price of 700 Yuan, almost half the retail price to earn, enterprises and institutions is sometimes used at the end of coaster pulled carts carry off goods, buying ten boxes of eight of the cases. Unit too check out again and again in trouble, simply put a check, prior to the month of 28 uniform settlement, "I'm just at home playing cards counting money, afford, buddy, shipping lines, made about 2 million that year. ”
"Eight rules" implemented straight away. Maotai were sold before Spring Festival did not move last year, but the price is not too bad; this year, prices plunged, some old customers heard maotai store call, hang up quickly, "now who dares to buy vodka." Occasionally customers door, also bought a couple of bottles, and dinner drink or gifts on relatives and friends.
In 2010, the maotai change, expansion at the same time, reform of the traditional distribution system, greater efforts to building their own stores, implementing a direct buy mode, sends out a big signal to the market. Then economic upswing, both supply and demand, maotai braced from 1000 to 2000 only took less than a year. Management had publicly said feitian moutai 3 years retail price or will exceed 5,000, specialty stores trying to get at the end of a box full of maotai, kitchen will take several boxes of red wine.
Liu didn't think maotai price below 1000 RMB after three years. And pay the most, maotai is investment stocks and buy wine "pressure tank" collectors. Speak, turn on the computer, candlestick shows clearly, on July 16 last year, maotai 266.08 is the historical price, 9th round minimum price is 118.01 Yuan.
Maotai in previous years went through the roof, old moutai up more mad. Some entrepreneurs hording tons, built wine cellars wine worth hundreds of millions. 30 old maotai, 2011 is the highest price of 18,000 per bottle, now only a half-price 15, up to sell 8,000 yuan, 4,000 yuan now to get out of hand. Time ago, one of the owners came to Nanjing in South Jiangsu store manager, said the end of tight, hoarding old Mao Tai can be 40 percent cash for many years. Result lengshi none dared charge for fear of receiving a bunch of hot potato.
"The fight against corruption, we be all for it, not just one's own little account. "Mr LAU said. Today, the store sold more than more than 200 days of blue the blue of the sea, more than 100 Yuan, the first few people to feed, plane rental, marketing of salted duck and food to customers, what business is doing, losing as little as possible.
“在南京开个茅台专卖店，剔除门面费用和人员工资，前几年一年赚个百把万不成问题。但今年基本要倒贴钱了。老的经销商800多元从厂家拿货，我们这些新店进货得990元，现在960元还卖不动！”
说这话的刘先生是南京市中心一家茅台专卖店的老总，因为货源正宗，生意一直不错。2010年店才开，茅台逢节必涨，出厂价700元左右，零售价几乎是对半赚，机关企事业单位年底有时用考斯特拉货，一买就十箱八箱。有的单位嫌一次次结账麻烦，干脆押张支票，腊月二十八之前统一结清，“我只管在家里打牌数钱，雇几个伙计送货就行，当年就赚了200来万。”
“八项规定”实施，立竿见影。去年春节前茅台就卖不动了，但价格还不是太糟糕；而今年，价格大跳水，有些老客户一听说茅台专卖店来电，赶紧挂断，“现在谁敢买茅台”。偶尔客户上门，也就买个两瓶，家宴上喝喝或馈赠亲朋。
2010年，茅台换帅，在扩产的同时，对传统分销体制进行改革，加大力度自建专卖店、推行团购直销模式，向市场传递出一个做大的信号。当时经济处在上升期，供需两旺，茅台从1000元到站稳2000元只用了一年不到。管理层当时公开称，飞天茅台3年内零售价或将超5000元，专营店年底想拿一整箱茅台，要搭好几箱杂牌红酒。
刘先生没想到，三年后茅台零售价会跌破1000元。而赔得最厉害的，是投资茅台股票和买老酒“压箱底”的收藏者。说话间，刘先生打开电脑，K线图清晰地显示，去年7月16日茅台的历史高价是266.08元，而本月9日本轮最低价是118.01元。
前几年茅台疯涨，老茅台涨得更疯。有些企业家囤酒以吨计，自建酒窖所藏酒价值动辄上亿。30年的老茅台，2011年的最高价是每瓶1.8万，现在只有一半价；15年的，最高卖到8000元，现在4000元出不了手。前段时候，苏南有个老板来南京找几家专卖店的经理，说年底资金紧，有批囤了多年的老茅台能否4折现金收。结果愣是没有一家敢收，就怕接到一堆烫手山芋。
“反腐败，我们举双手赞成，不能只算自己的小账。”刘先生说。如今，店里也卖200多元的天之蓝、100多元的海之蓝，先把几个人养活，把房租刨掉，也向老客户推销盐水鸭和副食品，什么生意都做，尽量少亏点。
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