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The author:(作者)delv
published in(发表于) 2014/1/27 8:21:19
Online courses, did you? Finished it? ,

Online courses, did you? Finished it?
-Open courses-it news Online courses, did you? Finished it?

Free online courses, new business models have produced a number of industry leaders. Many users come in, eager for the world famous free courses in high schools, but the startup but found a problem in the field of: students get lesson rates are too low, holds the trainees, so that more students complete a course, becomes a challenge in the industry. Meanwhile, they have to find revenue models.

According to United States technology news site Recode reports, Open courses session rate low, surprisingly, only 5% students, to complete a course, pass.

Free open class model was born two years in 2012, had been the New York Times called "the first year of free courses", but several companies now see the new bottleneck.

In order to enhance students ' session rate, commenced three public companies Coursera, Udacity and edX, and is by all means. They also came to a similar conclusion: students wishing to receive course certificates, and leave the possibility of even higher. In addition, students paying for courses, session rates higher.

Recently, the edX companies released a statistical report about the online courses, in all the company's 850,000 registered users, only session 5%. They began to work on, what factors can allow students to stick to the end.

In a computer science course at the University of California, Berkeley, edX for students to conduct a comparative study, which found that certified accounts of true identity, students wishing to receive course certificates, 52% session rate, far higher than other students.

Provide a scientific writing courses at Stanford University, prior to the application, 24% expressed the hope that the students can learn through, but in the end, only 2% students completed the course.

It was reported that the Coursera company offers a toll of 30 to 100 dollar service, authenticate the identity of the students, helping them receive course certificates, among the students, and the probability of completing the course is 74%.

According to CEO Udacity company introduction, they took a different approach, they found in the course test, if the open class with each student to provide one-on-one help, the session rate from 5%, rapidly raising between $ 60%. That help, certainly makes up for most of the open class became a "one-way broadcast the video in the classroom", lack of interaction of the NDP.

Additionally, as the development of the company, increasing numbers of students, public companies are starting to find their profit model, freemium model, become a major choice that offer free classes for most people, providing high-end services to minority students.

Udacity website has recently been revised, and private tutoring in a more important position, private tutoring fees of about $ 150 a month, in addition to the company and the Georgia Institute of technology cooperation, launched a charging $ 7,000 a formal master's degree program, has received the first batch of students. Their goal is to enable all students studying in the technology industry to find a job.

Coursera fees are lower, does not concern private tutoring. At present, the company is the largest number of students already own 6 million students, Udacity number of students compared with 1.6 million people, edX for 1.8 million people.

Venture capital financing, Coursera ranked the first, already raised $ 85 million, Udacity for us $ 20 million, edX is US $ 60 million.


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网络公开课,你上过吗?上完了吗? - 网络公开课 - IT资讯
网络公开课,你上过吗?上完了吗?

免费网络公开课,全新的商业模式已经培养出了若干家行业领先者。许多用户纷至沓来,渴望获得全球知名高校的免费课程,不过该领域的创业公司却发现了一个难题:学员的结课率太低,挽留住学员、让更多的学生完成一个课程,成为这个行业的一个挑战。与此同时,他们也要寻找到营收模式。

据美国科技新闻网站Recode报道,网络公开课的结课率之低,出乎意料,仅有5%的学员,能够完成一个课程,获得及格分。

免费公开课的模式诞生已经有两年,2012年曾被《纽约时报》称之为“免费公开课元年”,不过多家公司目前已经看到新的瓶颈。

为了提高学生结课率,三大公开课公司Coursera、Udacity和edX,正在想尽办法。他们也得出了一个类似的结论:希望获得课程证书的学生,学完课程的可能性更高。另外,为课程付费的学生,结课率也更高。

最近,edX公司发布了一个有关网络公开课的统计报告,在该公司全部85万名注册用户中,结课率只有5%。他们开始研究,到底哪些因素可以让学生坚持到最后。

在加州大学伯克利分校的一个计算机科学课程中,edX对学生进行了对比研究,其中发现,认证了帐户真实身份,希望获得课程证书的学生,结课率高达52%,远高于其他学生。

在斯坦福大学提供的一个科学写作课程中,在报名之前,24%的学生表示希望可以学完,但是到最后,只有2%的学生完成了课程。

据报道,Coursera公司提供了一个收费30到100美元的服务,对学生的身份进行认证,帮助他们获得课程证书,在这些学生中,完成课程的概率为74%。

据Udacity公司的CEO介绍,他们则采取了不同的方法,在课程试验中他们发现,如果公开课能够对每个学生提供一对一的主动帮助,则结课率可以从5%,迅猛提高到六成到九成。这种帮助,无疑弥补了大部分公开课沦为“课堂视频单向广播”、缺乏互动的软肋。

另外,随着公司发展,学生人数增多,公开课公司开始寻找自己的盈利模式,免费增值模式,成为一大选择,即面向多数人提供免费课程,但是向少数学生提供高端的收费服务。

Udacity最近对网站进行了改版,将私人辅导放在更重要的位置,私人辅导课程的收费大约为每个月150美元,另外该公司还和佐治亚理工学院合作,推出了一个收费7000美元的正式的硕士学位课程计划,已经接受了第一批学生。他们的目标,是让所有的学生学成之后在科技行业找到工作。

Coursera的收费则较低,不关注私人辅导。目前该公司的学生数量是最庞大的,已经拥有600万名学生,Udacity的学生人数则为160万人,edX则为180万人。

从风险投资融资上,Coursera也排名第一,已经累计融资8500万美元,Udacity则为2000万美元,edX则为6000万美元。


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