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The author:(作者)归海一刀
published in(发表于) 2014/1/30 6:00:51
Lenovo’s $ 2.9 billion bid for Motorola mobile worth？ ，

Lenovo's $ 2.9 billion bid for Motorola mobile worth?
-Lenovo acquired thanks to Motorola, Google, Motorola, Lenovo-IT information Lenovo's $ 2.9 billion bid for Motorola mobile worth?

Lenovo today announced the acquisition of Motorola mobility. I lot of letters led to a feeling in the group, also called sound one. Scolding voice came from the point in time, in the early hours of new year's Eve, journalists, editors, media clip-clop clip-clop rustles up writing. Emotion is Lenovo's hit points, the amount of time, and the purchase of content. Indeed, the motor movement is in the process of internationalization of Lenovo mobile select few acquisitions, while Lenovo's PR team tactics can be called beautiful, changed the CES industry insiders as a "wonderful" decadent air.

Why should Google hit?

1 and that you have to move the motorcycle "remnant". In August 2011, Google announced a $ 12.5 billion acquisition of Motorola mobility, which shares a premium of 63%. Acquisition at the beginning, motor has more than 10,000 employees worldwide, currently fewer than 3,000. Google continued to move the motorcycle "dismembered", cutting off a large number of non-core businesses, and reduced the global one-third market Office, motor moving the once global King, has completely degenerated into a United States regional market "niche" companies.

World War 2, patents with little success. Through the acquisition, Google received more than 24,000 patents held by Motorola, and plan to Android partners like HTC, Samsung and Apple in patent litigation for help. However, actual proof, patent war deals more with hardware and software design, Foundation communications patents do not have States court approval. Google to Microsoft's patent litigation, but United States Court ordered Microsoft to pay $ 1.7 million license fee per year instead of Google requested $ 4 billion.

3, Moto move does not "stop the bleeding". Although Google on motor movement conducted a major operation, but Moto mobile "help is not on the wall", a 2.5 year cumulative losses of more than $ 1 billion, and profit is expected to remain hopeless.

4, reducing the risk with other Android Samsung mobile phones businesses sit well. Google's acquisition of motor after the move, compete with the Android market leader Samsung has increased substantially. Samsung has a clear gesture to launch its own operating system, Google this letting go can reduce the Samsung Android handset partners to launch its own operating system support.

5, Google no loss? After the acquisition is complete, Google has done the following things,

1), $ 2.35 billion sale to the Arris, Motorola home business (primarily set-top box business);

2), sale of Motorola mobile phones manufacturing factories, including the largest factory in Tianjin, China for $ 75 million sale to Flextronics;

3), the tax cut. Accounting and tax expert in New York luobote·weilunsi (Robert Willens) has said that Google has this acquisition brings tax breaks, by 2019 is expected to achieve $ 700 million in tax breaks each year. And because Motorola mobile United States net operating loss in the business, Google will be a one-time $ 1 billion tax relief. Motorola business abroad losing money can bring a one-time $ 700 million of tax relief. (As of early 2014 amounts to some US $ 3.9 billion)

4), move the $ 2.9 billion sale to Lenovo motorcycle brand and part of the license.

In other words, through all these "squeeze" works, Google has started to recover about $ 9.1 billion in the last three years, and obtained a motorcycle on Google test and support for a range of hardware and software business.

Lenovo, for it was nothing?

1, brand. As established handset makers, Motorola still has a wide range of global brand reputation. While Lenovo as the new smartphone makers, want to model identifies with the brand values and clearly requires more than $ 1 billion of accumulated investment, risk and failure is huge.

2, patents. Motor 240 million patents owned by Google approximately valued at 5.5 billion dollars. Through the sale, Google will continue to hold most of Motorola patent portfolio covers existing patents and invention disclosures. But as part of Lenovo's long-term relationship with Google, Lenovo will receive an authorized license patent portfolios, and other intellectual property rights, and access to more than 2000 patented assets. For early stages of internationalization Lenovo mobile phones businesses, are enough for defensive warfare.

3, carrier channel. Motorola mobile remains the United States third-largest Android Smartphone manufacturers and Latin America's third-largest think tank expert machine manufacturers, and have partnerships with more than more than 50 operators worldwide. Through acquisition of motor movement, Lenovo mobile phones businesses can quickly into coveted United States markets.

4, a time window. Shuffling of the global mobile phone industry is at a critical stage, the industry generally is expected to be completed in 2015. Yang in a small area of the meeting said that Lenovo's best window into American and European markets is around 2014-2015, this means that internationalization does not have much time left to Lenovo mobile, buy motorcycle move will significantly reduce the time costs.

5, hardware and software capabilities . Motorcycle to move despite the decline, but still can design a MOTO x, Moto g, top mobile phone products in the industry, and Google's Android system has a deeper understanding. But compared with Lenovo's current mobile phone design team, is simply "residue".

This acquisition, Yang said: "mergers and acquisitions so that one of the industry's most iconic brands and its global team of innovative product portfolio and the elite, will help us to grasp the opportunities for rapid growth in mobile, let us accelerate the growth of the global mobile device manufacturers. "Google (Google) CEO Larry Page said:" with the agreement reached, Google will focus on optimization and innovation of the Android ecosystem. ”

In other words, this is a deal cooperation, Google in the "squeeze" after the motor moved on its own has no value too large use, hand was inevitable. For the mobile phone business of pressing internationalization Lenovo, and is currently one of the few options. Associate $ 660 million in cash, $ 750 million shares of common stock, as well as a three-year $ 1.5 billion bank promissory notes to pay for Lenovo, and financial pressures are affordable.

联想29亿美元收购摩托罗拉移动值不值？ - 联想收购托摩托罗拉,谷歌,摩托罗拉移动,联想 - IT资讯
联想29亿美元收购摩托罗拉移动值不值？

今日联想正式宣布收购摩托罗拉移动。这在笔者很多微信群中引来一片感慨，也骂声一片。骂声多来自时间点，在大年三十的凌晨，媒体记者、编辑、自媒体们要嘚嘚瑟瑟爬起来写稿。感慨是联想出手的时间点、金额、以及购买内容。实际上，摩托移动是联想手机国际化过程中为数不多的收购选择，而联想此次公关团队手法也堪称漂亮，一改CES也业内看做“奇葩”的颓气。

谷歌为何要出手？

1、已把摩托移动“玩残了”。2011年8月，谷歌宣布125亿美元收购摩托罗拉移动，相当于后者股票市值溢价63%。收购之初，摩托全球拥有超过10000名员工，目前则不足3000名。谷歌还陆续将摩托移动“肢解”，砍掉了大量非核心业务，并缩减了全球1/3的市场办事处，摩托移动这家曾经全球手机王者，已彻底退化成为一家美国区域市场的“小众”公司。

2、专利大战收效甚微。通过收购，谷歌获得了摩托罗拉持有的24000多项技术专利，并计划向HTC、三星等Android合作伙伴在与苹果专利诉讼中给予帮助。不过实际证明，专利大战更多涉及硬件与软件设计，基础通信专利并未获得各国法院认可。谷歌向微软的专利诉讼，更是被美国法院判决微软向其每年支付170万美元授权费，而不是谷歌要求的40亿美元。

3、摩托移动并未“止血”。尽管谷歌对摩托移动进行了大手术，但摩托移动依然“扶不上墙”，两年半以来累计亏损超过10亿美元，并且赢利预期依旧无望。

4、降低与三星等其他Android手机企业交恶风险。谷歌收购摩托移动之后，与Android市场领导者三星竞争关系已大幅加剧。三星已明确姿态要推出自有操作系统，谷歌此次放手可降低三星等Android手机合作伙伴对推出自有操作系统的支持态度。

5、谷歌亏不亏？在收购交易完成后，谷歌做了以下事情，

1）、23.5亿美元向Arris出售摩托罗拉家庭业务（主要是机顶盒业务）；

2）、出售摩托罗拉移动全球手机制造工厂，包括中国天津最大的工厂以7500万美元向伟创力出售；

3）、减税。纽约的会计和税务专家罗伯特·维伦斯(Robert Willens)曾表示，谷歌这笔收购带来了税收优惠，在2019年之前预计每年可以实现7亿美元的税收减免。而由于摩托罗拉移动美国业务出现的净运营亏损，谷歌将可以一次性减免10亿美元税收。而摩托罗拉海外业务的亏损又可以带来一次性7亿美元的税收减免。（截止2014年初共计约39亿美元）

4）、29亿美元向联想出售摩托移动品牌和部分专利授权。

也就是说，通过上述一系列“榨干”运作，谷歌近三年来已陆续回收约91亿美元，并获得了摩托对谷歌一系列硬件与软件业务的试验和支撑。

联想获得了什么？

1、品牌。作为老牌手机厂商，摩托罗拉依然在全球拥有广泛的品牌声誉。而联想作为新的智能手机厂商，想塑造与此等同的品牌价值，显然需要10亿美元以上的多年累积投入，并且失败风险巨大。

2、专利。谷歌拥有的摩托24000万项专利大约估值55亿美元。通过出售，谷歌将继续持有摩托罗拉移动大部份专利组合，包括现有专利申请及发明披露。但作为联想与谷歌长期合作关系的一部分，联想将获得相关的专利组合和其他知识产权的授权许可证，并获得超过2000项专利资产。对于处于国际化初期的联想手机业务来说，已足可用于防御战。

3、运营商渠道。摩托罗拉移动依然是美国第三大Android智能手机厂商和拉丁美洲第三大智能手机厂商，并与全球50多家运营商都有合作关系。通过收购摩托移动，联想手机业务将可迅速进入梦寐以求的美国市场。

4、时间窗口。全球手机行业正处于关键的洗牌期，业内普遍预计将于2015年完成。杨元庆在一个小范围的交流会上也曾表示，联想进军欧美市场的最佳窗口期是在2014-2015年左右，这意味着留给联想手机国际化的时间并不多，而收购摩托移动将大大减少这一时间成本。

5、硬件与软件能力。摩托移动虽然已经没落，但依然可以设计出MOTO X、Moto G等业内顶级的手机产品，并对谷歌Android系统有着更深的理解。但联想目前的手机设计团队与之相比，简直就是“渣”。

对于此次收购，杨元庆认为：“并购这样一个行业最具代表性的品牌及其创新的产品组合和精英汇集的全球团队，将帮助我们在移动领域把握快速增长的机会，让我们加速成长为全球性的移动设备厂商。”谷歌（Google）CEO Larry Page则称:“随着这项协议的达成，谷歌将集中精力致力于Android生态系统的优化和创新。”

也就是，这是一项各取所需的合作，谷歌在“榨干”摩托移动后对自身已无太大利用价值，出手已是必然。而对于手机业务迫切国际化的联想来说，也是目前为数不多的选择。而6.6亿美元现金、7.5亿美元联想普通股股份、以及为期三年的15亿美元银行本票支付，对于联想来说，财务压力也可承受。

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