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The author:(作者)归海一刀
published in(发表于) 2014/1/30 6:00:55
Millet fakes flooding， “hunger marketing“ overdone？ ，

Millet fakes flooding, "hunger marketing" over?
Millet-the cottage phone, fake, fake, millet,-IT hungry marketing information Millet fakes flooding, "hunger marketing" overdone?

Millet company emerged in the field of brand's dominance of the mobile phone in a foreign country at the same time, further development of millet fakes of all kinds plagued. Some netizens sharp pointed out that, due in part to excessive hunger millet company marketing-related . "The market half millet phone is fake, some places also believes cottage created GDP, leading to cross-regional fighting is very difficult. "Lei June complained to the Prime Minister, Chairman of millet company cottage to his troubles. "The market half millet phone is fake"

"The market half millet phone is fake, some places also believes cottage created GDP, leading to cross-regional fighting is very difficult. "Lei June complained to the Prime Minister, Chairman of millet company cottage to his troubles.

"Born for fever" domestic mobile phone born millet broke the industry's "ecological balance", in a short period of popularity and sales have soared, quickly became one of the most valuable technology company.

Millet is hot at the same time, faux-millet also spread in the market. Investigative journalist learned that online channels and two or three lines under city and county line, is a concentrated selling millet fakes of mobile phone. There are "scalpers" millet Mizuki community forum post on acquisitions in the cottage.

Taobao, called a "salt fish newsletter" online shop, bid for home-made millet M3 phone sells for 399 dollars, divided into white, pink, black, chocolate, similar to millet mobile interface has eight points. "Rice flour" is known, official sells millet 3 1999, has never had a mobile face are white, pink, chocolate-colored versions. Although the cottage is so evident, but sold the number of orders has reached 262.

In online forums, posting illustrated compared him to buy the cottage millet mobile phone 2, and differences between the authentic. Comparison, a parody of millet IME code and SN code form genuine Remy phone codes, screw coarse, memory, touch points and thermal modules, such as differences in apparent.

Millet tech engineer told reporters that the cottage displays picture fine and the feel and touch is different, such as millet and outer glass screen 3 touch screen was combined, two screens, relatively old technology. Appearance, millet 3 printed on the back of there are also differences, a parody of illegible.

"The shanzhai is also Boomerang"

"Millet's ' hungry market ' too far, Fortress also lie in it. "Interpretation of Lei June complain of cottage so netizens is millet market strategy, which means that buy millet millet official website want cell phones will not be easy. Only millet activities presented f yards, or within a specific release date Internet "rush", can only be purchased in an official bid, but only f codes specific to individual persons can be obtained, while buying links are often hundreds of thousands of mobile phones are being wiped out in a few minutes.

"Hunger marketing" consequences, is trying to buy millet is very hard to get, give some "scalpers" sold f-code selling cell phones offer space or fare increases.

Millet phone's regular sales channels mainly for their own channels and three major mobile, China Unicom, telecommunication carriers, both for about a 7:3, operator channels some of which line segment.

Millet said, Remy's monthly production capacity from about 10,000 units per month at the beginning of 2011 release has increased to more than 3 million units per month, "caused by the continuing shortage of eager to buy, which also gave knockoffs opportunities. ”

Apple, Samsung was the stronghold more

Cottage shoddy, and shoddy, at the technical level, whether component configurations, processes are linked to the original authentic workmanship quality and there are huge differences. Millet has been combating fake fake, manufacturer of joint law enforcement uncovered a series of fakes around.

Jun Wang said Analysys analyst, mobile threshold is relatively low. Phone is required for many technology patents to Samsung, Apple, Nokia, to buy it. Cell phone accessories to the upper part, Remy did not develop its own production, it is mainly in the design of products, systems, marketing innovation, so assemble similar is not difficult.

Huawei's Marketing Department told Xinhua, Shenzhen has many well-known brands of mobile phone sales, with similar components assembled cell phone. "Some people are willing to spend hundreds of dollars to buy, and some people are willing to pay more money to buy everything good cell phone. Brands such as Apple, Samsung mobile phones belonging to the brand of premium products, they have been more cottage, and domestic manufacturers of mobile phones because of no more than 3,000 yuan, shanzhai phenomena of relatively less. ”

小米假货泛滥，“饥饿营销”过头了？ - 山寨小米手机,山寨,假货,小米,饥饿营销 - IT资讯
小米假货泛滥，“饥饿营销”过头了？

小米公司在国外品牌占主导的手机领域中异军突起，与此同时，层出不穷的假货困扰着小米的进一步发展。有网友犀利指出，部分原因也与小米公司过度饥饿营销有关。“市场上卖的小米手机一半是假的，有些地方还认为山寨手机创造了GDP，导致跨区域打击难度很大。”小米科技公司董事长雷军向总理诉说山寨手机带给他的苦恼。“市场上卖的小米手机一半是假的”

“市场上卖的小米手机一半是假的，有些地方还认为山寨手机创造了GDP，导致跨区域打击难度很大。”小米科技公司董事长雷军向总理诉说山寨手机带给他的苦恼。

“为发烧而生”的国产手机小米诞生打破了行业的“生态平衡”，在短时期内使人气和销量都直线上升，迅速成为国内最具价值的科技公司。

在小米热销的同时，山寨小米手机也在市面上泛滥。记者调查了解到，淘宝和二三线城市及县城的线下渠道，是小米手机假货的集中销售地。还有“黄牛党”在水木社区论坛上发帖收购山寨小米。

在淘宝一家名为“咸鱼通讯”的网店中，标为国产小米M3的手机售价仅为399元，分为白色、粉色、黑色、巧克力色，与小米手机界面有八分相似。而为众“米粉”所知的是，小米3的官方售价最低也要1999元，也从未出过手机正面是白色、粉色、巧克力色的版本。尽管山寨的情况如此明显，但成交订单数已达262笔。

在淘宝论坛上，有网友图文并茂地对比了他购买的山寨小米手机2和正品间的差别。比较发现，山寨版小米的IME码、SN码套用正品小米手机码，螺丝粗糙，内存、触控点、散热模块等方面差别明显。

小米科技工程师告诉记者，山寨手机显示的画面细腻程度和触摸的手感都不一样，如小米3的触摸屏和外面玻璃屏是合二为一的，假的是两个屏，用的技术也比较老。外观上，小米3背面的印刷也有区别，山寨版的字迹模糊。

“被山寨也算是自食其果”

“小米的‘饥饿营销’用过头了，被山寨也算是自食其果。”有网友对雷军抱怨的山寨手机如此解读是小米市场的策略，这意味着在小米官网上想要买到小米手机并非易事。只有小米活动时赠送的F码，或在特定发售时间内上网“抢购”，才可以以官方标价购得，但F码只有特定个别人可以获得，而抢购环节则往往几十万台手机在几分钟之内就会被抢完。

“饥饿营销”的后果，就是想买小米的人很难买到，给一些“黄牛党”转卖F码或是加价卖手机提供了空间。

小米手机的正规销售渠道主要为自有电商渠道和移动、联通、电信三大运营商，两者比例约为7：3，其中运营商渠道有一些线下部分。

小米相关负责人说，小米的月产能从2011年发布之初的每月约1万台已经提升至每月300多万台，“持续的供不应求所导致的急切购买心情，这也给了山寨机可乘之机。”

苹果、三星被山寨的更多

山寨手机以次充好、粗制滥造，在技术层面，无论是元器件配置、质量和做工工艺都与原厂正品有着巨大的差别。小米的确一直在打击山寨假货，也联合各地执法部门破获了一系列假货制造商。

易观分析师王珺说，手机的门槛是比较低的。手机的很多技术专利都需要去三星、苹果、诺基亚去买。在手机上游的配件部分，小米并没有自己生产，它主要是在产品的设计、系统、销售上有所创新，所以组装类似的并不困难。

华为终端市场部工作人员告诉记者，深圳有很多不知名品牌的手机在售，用类似的元器件组装手机。“有的人愿意花几百块钱也去买，有的人愿意花更多的钱买各方面都不错的手机。苹果、三星等品牌手机属于有品牌溢价的产品，因而被山寨的更多，而国产厂商的手机由于不超过3000元，被山寨现象相对还算少一些的。”

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