Go homepage(回首页) Upload pictures (上传图片) Write articles (发文字帖)
The author:(作者)归海一刀published in(发表于) 2014/2/1 1:00:20 Lenovo： Moto， wants to sell 100 million smart phones next year，
Lenovo: Moto, next year to sell 100 million smart phone-Lenovo, Motorola-IT information Lenovo: Moto, next year to sell 100 million smart phones
Lead: Fortune magazine online published an article this week, and Larry page (Larry Page) signed an agreement after the subsidiary Motorola mobility to buy Google for $ 2.91 billion, Lenovo CEO Yang yuanqing, Motorola mobility's Chicago Headquarters on Thursday delivered a 45-minute speech to employees. He then accepted an interview with Fortune magazine. Yang yuanqing said Lenovo wanted Motorola can copy the ThinkPad's success.
Following is the interview excerpt:
Q: you were in Chicago to address the Motorola employees. What did you communicate information? Employees to accept and to what extent?
Yang yuanqing: my message to them is, this is a very good combination of our two companies are very complementary. After the merger, we were able to succeed in the Smartphone industry. I hope that by 2015 could sell more than 100 million smart phones . In my view, where the team is motivated and knows we are very complementary. Lenovo currently has in China and other emerging markets, which Motorola owns United States, Latin America and parts of the European market. We are committed to innovation. They have a strong engineering capabilities, as well as good relations with operators. Therefore, this combination is perfect.
Q: How did you get interested in Motorola?
Yang yuanqing: it was a very, very interesting "love story". We long ago took an interest in Motorola, even if they are in January 2011 to split into two companies, Motorola mobility and Motorola systems.
Google acquisition in 2012 after Motorola, I asked Google Chairman Eric Schmidt (Eric Schmidt) to come over to my house for dinner. I said to him: "If you want to operate the hardware business, you can retain this business. But if you have no interest in the hardware business, then we certainly can deal with this issue, take over the business. ”
He remembered me. Two months ago, Schmidt, email me, and when I called, he asked me: "are you still interested in Motorola? "I said:" of course. "We have started a discussion. Then I repeated visits to Silicon Valley. Google CEO Larry Page invited me to his house for dinner. Soon, for about two months, we have completed transactions.
Q: do you plan to 2015, sold more than 100 million smartphones. The two companies in 2013 smartphone sales twice. According to IDC figures, 2013 Lenovo sold 45 million smartphones, Motorola about 10 million vehicles. Where future growth will come from?
Yang yuanqing: the market obviously includes emerging markets and Motorola. Motorola in the United States and Latin America have a lot of influence, their limited market share. So we still have good opportunities for growth. In these markets, we want to be a strength of the participants.
Q: in advance of the deal, you plan on United States Lenovo brand-building and entered United States smartphone market. The deal will change the strategy. Now you have two smart phone brands, for different markets. In addition, Lenovo's product strategy is to offer a variety of models, various models of mobile phones, Motorola's product line is very simple. How do you in the United States and emerging markets for consolidation?
Yang yuanqing: we will be in the United States and Latin America take full advantage of the Motorola brand, similar to practices of the ThinkPad brand in PC market. Motorola's Smartphone will be our products.
Q: in the United States will not have the Lenovo brand cell phone?
Yang: we have not yet made a final decision. We are likely to use the Motorola brand, but this is likely to "Motorola from Lenovo" form.
In China, there is no doubt that we will retain the Lenovo brand, but we also have the possibility to launch the Motorola brand. We have a complete channel to sell mobile phones, so for different channels, we can use different brands to maximize sales.
Product line, we do not want merely to provide entry level, and is considered a cheap brand. We want to participate in all levels of competition, including the high-end products. Lenovo and Motorola has innovative gene. I believe that we are able to develop highly innovative end products. Meanwhile, our entry-level products will be more competitive because in terms of manufacturing capacity and operational efficiency, Lenovo has global scale.
Q: you will continue to be in United States production for Motorola mobile phones, also is shifting production to China?
Yang: we have not yet made a final decision. In my opinion, Motorola in the United States to provide customized phone. If the market needs in this area, we will no doubt keep that part. This is a very good model, so we could replicate this model in other markets.
Q: in Texas and North Carolina at your PC, Lenovo in the United States will be the number of employees engaged in production?
Yang yuanqing: about 250 people. (Lenovo spokesman later clarified that all 250 employees are located in North Carolina. Motorola employees assembled in Texas from outsourced manufacturing companies rather than Motorola's own staff. )
Q: Lenovo is currently facing two regulatory review, from the United States Committee on foreign investment, Motorola, an IBM's server business. Do you think you can be successful in these two reviews? Lenovo, a Chinese company is pioneering United States market, you are worried by United States regulators and members of Congress to convey information?
Yang yuanqing: we will cooperate with all government departments to complete this process.
Q: after the acquisition of Motorola, Lenovo to become the world's third-largest think tank expert machine manufacturers. If you believe that Lenovo can catch up to far ahead of Apple and Samsung? How long will it take?
Yang yuanqing: there is no doubt that we will be done gradually. Our mission is to exceed them.
Q: Lenovo in 2005 bought IBM's PC business, and subsequently became global PC brand. The deal is similar?
Yang yuanqing: I think there are a lot of similarities. We have no doubt that were complementary, it can copy the ThinkPad's success in the PC industry. I think this is a good deal for Google and Lenovo. After the merger, we can win more market share, and expanded the scope of business to the world.
联想：有了Moto，明年要卖出1亿部智能机 - 联想,摩托罗拉 - IT资讯联想：有了Moto，明年要卖出1亿部智能机
导语：《财富》杂志网络版本周刊文称，在与拉里·佩奇(Larry Page)签订协议，以29.1亿美元收购谷歌旗下摩托罗拉移动之后，联想CEO杨元庆周四在摩托罗拉移动的芝加哥总部对员工发表了45分钟讲话。他随后接受了《财富》杂志的专访。杨元庆表示，联想希望摩托罗拉移动能复制ThinkPad的成功。
以下为专访节选：
问：你刚刚在芝加哥对摩托罗拉员工发表讲话。你传达了什么信息？员工的接受程度如何？
杨元庆：我向他们传达的信息是，这是很好的结合，我们两家公司非常互补。在合并之后，我们能够在智能手机行业取得成功。我希望到2015年能售出超过1亿部智能手机。我认为，这里的团队非常有动力，并且已知道我们非常互补。联想目前拥有中国和其他新兴市场，而摩托罗拉拥有美国、拉美和欧洲的部分市场。我们都致力于创新。他们拥有强大的工程实力以及与运营商的良好关系。因此，这一结合是完美的。
问：你是如何开始对摩托罗拉感兴趣的？
杨元庆：这是一个非常、非常有趣的“爱情故事”。我们很久之前就对摩托罗拉感兴趣，即使他们于2011年1月拆分为两家公司，即摩托罗拉移动和摩托罗拉系统。
在谷歌2012年收购摩托罗拉之后，我邀请谷歌执行董事长埃里克·施密特(Eric Schmidt)来我家共进晚餐。我对他表示：“如果你们希望运营硬件业务，那么可以保留这一业务。但如果你们对硬件业务不感兴趣，那么我们毫无疑问能处理这方面的问题，接管这一业务。”
他记住了我的话。两个月前，施密特给我发电子邮件，我打电话过去，他问我：“你是否仍对摩托罗拉感兴趣？”我说：“当然。”我们开始了讨论。随后我多次前往硅谷。谷歌CEO拉里·佩奇邀请我前往他家共进晚餐。很快地，大约两个月时间，我们完成了交易。
问：你们计划到2015年售出超过1亿部智能手机。这达到两家公司2013年智能手机总销量的两倍。根据IDC的数据，2013年联想售出了4500万部智能手机，而摩托罗拉约为1000万部。未来的增长将来自哪里？
杨元庆：很显然包括新兴市场和摩托罗拉的市场。即使摩托罗拉在美国和拉美有着很大的影响力，其市场份额也十分有限。因此我们仍有很好的增长机会。在这些市场，我们希望成为有实力的参与者。
问：在这笔交易之前，你计划在美国建设联想品牌，并进入美国智能手机市场。这笔交易将改变这一战略。目前，你拥有了两个智能手机品牌，针对不同的市场。此外，联想的产品战略是提供多种型号、多种款式的手机，而摩托罗拉的产品线非常简单。你们如何在美国和新兴市场进行整合？
杨元庆：我们将在美国和拉美充分利用摩托罗拉的品牌，类似在PC市场对ThinkPad品牌的做法。摩托罗拉将是我们的智能手机产品。
问：那么在美国将不会有联想品牌的手机？
杨元庆：我们尚未做出最终决定。我们很可能会利用摩托罗拉品牌，但这有可能是以“来自联想的摩托罗拉”的形式。
在中国，毫无疑问我们将保留联想品牌，但我们也有可能重新推出摩托罗拉品牌。我们拥有完整的渠道去销售手机，因此针对不同渠道，我们可以使用不同品牌使销量最大化。
关于产品线，我们并不希望仅仅只提供入门级产品，并被视为廉价品牌。我们希望参与所有档次产品的竞争，包括高端产品。联想和摩托罗拉均拥有创新基因。我认为，我们能够开发出极具创新性的高端产品。与此同时，我们的入门级产品将更具竞争力，因为在制造能力和运营效率方面，联想拥有全球规模。
问：你们将继续在美国生产摩托罗拉手机，还是将生产转移至中国？
杨元庆：我们尚未做出最终决定。我认为，摩托罗拉可以在美国提供订制手机。如果市场有这方面的需求，我们毫无疑问将保留这一部分。这是一个很好的模式，因此我们可能会在其他市场复制这一模式。
问：在德克萨斯和你们生产PC的北卡罗来纳，联想在美国将有多少从事产品生产的员工？
杨元庆：大约250人。(联想一名发言人随后澄清，所有250名员工都位于北卡罗来纳。在德克萨斯组装摩托罗拉手机的员工来自外包制造公司，而不是摩托罗拉自己的员工。)
问：联想目前面临两项监管审查，来自美国外国投资委员会，一项关于摩托罗拉，一项关于IBM的服务器业务。你是否认为，你们能顺利通过这两项审查？联想作为一家中国公司正在开拓美国市场，你将对感到担忧的美国监管部门和国会议员传达什么样的信息？
杨元庆：我们将配合所有政府部门，完成这一流程。
问：在收购摩托罗拉之后，联想将成为全球第三大智能手机厂商。你是否认为，联想能追上远远领先的苹果公司和三星？这将需要花费多长时间？
杨元庆：毫无疑问我们将逐步去做。我们的使命是超过它们。
问：联想2005年收购了IBM的PC业务，随后成为了全球性的PC品牌。这笔交易是否与此类似？
杨元庆：我认为有很多相似之处。我们毫无疑问是互补的，因此能复制ThinkPad在PC行业的成功。我认为，这对谷歌和联想来说都是一笔好交易。合并之后，我们能赢得更多市场份额，并将业务范围扩大至全球。
赞