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The author:(作者)归海一刀
published in(发表于) 2014/2/1 1:00:32
Operators free of traffic， expert： could be better off in the future，

Operators free of traffic, expert: will earn more-mobile, 4G, 3G-IT Info Operators free of traffic, expert: will earn more

According to voice of the press reported the evening peak, cradling cell phone, open micro letters these days, for many people who had been away from money for years, and this bonus has been a long time getting soft. Red hot, new micro-payments also soared. Insiders lamented that Tencent, taking advantage of the Chinese new year holiday is not a single soldier from PayPal, a stroke take large tracts of land.

In fact, "immediately" grab the user far more than Internet companies, carriers have also joined the line of scrimmage, throwing a killer, traffic-free package.

If we say that passengers last week, quickly and beeps driver bidirectional subsidies are expensive wars, massive huge sums both consumed many; micro-bonus promotion, it is does not charge a single cent, four in two extremely heavy to win pretty. Made bonus spent of is user themselves of money, led bonus of people is to through opened micro-letter paid and bound bank card, while Tencent temporarily no publishing micro-letter paid user growth of situation, but this almost is a analysis can have of necessarily: launched a items new service, up apart from anything else, sent money sent equipment, a Deputy I Howe throwing daughter only for you nodded a laugh of attentive cheering, for of is in user phone desktop Shang occupy party world. Grab the user and almost as mobile Internet service provider, which is OTT's required courses. Although this "business promotion" marketing tools who are not fresh, supermarket new baked a loaf, cut two pieces give you a taste of it, but transplanted to the Internet, but with greater power.

Zhang Peng, the commercial value of the magazine editor: like tiny, it now also from speech to text to eye, compared with the operator, in fact there is no special difference. But its operators there, because only such a communication capability, but no increase in people and relationships, so it creates less contact. Internet products that are now doing very good, so they are very strong.

You may remember last year's micro-and operators spat, that disturbance can be thought of as carriers for mobile Internet impact collective condemnation. But the wheel of development never backward, experienced users of instant messaging convenience, nor was back to text messages and phone calls. Controversy has long subsided, traffic revenues will become carriers for the next key figure, has become the consensus, while construction, 3G networks for flow become profit focused on possible, but restrictions are not there. Users say this flow, are too expensive.

User: 300 MB, I could spend a month, but now 300 MB a month, I don't have to think about, may in its own network of up to 10 minutes, 20 minutes gone, watch the video. 4G the overall rate is still too high.

Used to say that the user is God, hearing God say, your traffic charges are too expensive, charges are too high. Then we what? Last year was slightly OTT strikes such as letter carriers who are not stupid, a move he road, Shi he, taking advantage of the Chinese new year, started to get traffic, and lets potential users screen brush to clean.

Chinese new year, and operators routinely launches year-end activities. Perhaps you will say, what charge calls send phone or filling a large phone bill, sending micro-credit activities, right? Early fatigue. Don't look down upon people, and operators of the unified action is this year, sending traffic.

Lou Peng, Deputy Manager of China Mobile group customer and market:

Lou ROC: this time we have worked with Sina, has launched a new year's Eve to everyone refresh tweets from flow activities.

While Unicom 3G represents users from January 20 to January 30, through a variety of ways to receive a free "500MB internal flow red envelopes."

Unicom 3G: just login online brokerage house is to get a red envelope, you can participate in to see if 500 MB of traffic.

User flow red envelopes to get soft, operators are so loved in the Red make it? Of course not, spare no foster, from users to an open pocketbook to earn back the money, is the teacher gave the operators of mobile Internet, operators are doing.

Telecom industry observer Xiang: in online Mahjong, playing well over 500 million flow out, then you're probably willing to spend some money to play anymore, an operator would have made more money in the back.

But one day, users will voluntarily pull out money under watch videos, programs? Somewhat questionable. So many from members of the industry, operators can turn to charge user fees to OTT, known after the charge. For instance, users watch the video on his own money, while video APP operators have to pay. If you really can do this, that to the user really is excellent. But Xiang believes that this approach, which would not be mainstream.

Xiang: overall, this possibility is not, Internet income is only 200 billion or 300 billion a year, all of China's advertising revenue is only 300 billion, telecom operators a year income, last year's data is not out, was 1.06 trillion the year before. You think about it, if it is to become free, or advertising to fill the revenue from the Internet is no manpower to fill the revenue for an industry that is now.

运营商免费送流量，专家：以后会赚更多 - 手机流量,4G流量,3G流量 - IT资讯
运营商免费送流量，专家：以后会赚更多

据中国之声《新闻晚高峰》报道，抱着手机，开着微信，这几天，对很多已经阔别压岁钱多年的人来说，这久违的红包已经拿到手软。红包火热，新开通微信支付的人数也在暴增。业内人士感叹，腾讯趁着春节放假不费一兵一卒就从支付宝手里抢下了大片江山。

其实，"马上"抢用户的又何止互联网公司，运营商们也早已加入混战，纷纷抛出的杀手锏，免流量套餐。

如果说，前些天快的和嘀嘀的乘客司机双向补贴是烧钱大战，豪掷重金下两家都消耗不少；那么微信的红包推广，则是不费一分一毫，四两拨千斤赢得漂亮。发红包花的是用户自己的钱，领红包的人却要通过开通微信支付并且绑定银行卡，虽然腾讯暂时没有发布微信支付用户增长的情况，但这几乎是一种分析可得的必然：推出一项新服务，上来二话不说，送钱送装备，一副我豪掷千金只为你颔首一笑的殷勤样儿，为的就是在用户手机桌面上占据一方天地。抢用户，几乎成为移动互联网服务提供商，也就是OTT们的必修课。虽然这种"开业大酬宾"似的营销手段谁都不新鲜，超市新烤个面包还切两块给你尝尝呢，但移植到互联网领域，却有更大的威力。

《商业价值》杂志主编张鹏：就比如说像微信，它其实现在也是从语音到文字到各方等等视线，跟运营商比起来其实没有什么特别的的区别。但是它因为在里边原来运营商只有这种通信能力，但是他没有增加这种人和关系，所以它就造成其实没有那么强的联系性。现在互联网的产品这方面都做的非常优秀了，所以他们本身很强大。

也许你还记去年微信和运营商们的口水仗，那场风波可以看做运营商们对于移动互联网带来冲击的集体声讨。但发展的车轮从不向后，体验了即时通讯工具方便性的用户，也不可能重回短信加电话的曾经。争论早已平息，流量收入将成为运营商家里下一个顶梁柱，已经成为共识，而3G、4G网络的建设也为流量成为盈利重点提供了可能，但制约不是没有。用户说了，这流量，也太贵了吧。

用户：原来300兆我可以用一个月，但现在300兆一个月我想都不用想，可能在自己网络下最多用个10分钟、20分钟就没了，看视频的话。4G整体的资费还是太高了。

过去都说用户是上帝，听到上帝说了，你这流量费太贵了，资费太高了。那咱怎么着？去年还在和微信等OTT掐架的运营商们一点都不笨，一招以彼之道，还施彼身，趁着春节，开始马上送流量，让潜在的用户刷屏刷到爽。

过年了，运营商们照例推出年终活动。也许你会说，又是什么充话费送手机，或者充大额话费，送小额话费这种活动吧？早就审美疲劳了。可别小瞧人，而今年运营商们的统一动作是，送流量。

中国移动市场部集团客户处副经理娄鹏：

娄鹏：这一次是我们和新浪合作，一块给大家推出了一个除夕刷新浪微博免流量的活动。

而联通3G则表示，用户可在1月20日到1月30日，通过多种途径免费获赠"500MB国内流量红包"。

联通3G：就是登录网上营业厅它有一个是马上送红包，您可以进行参与一下，看是否能够中500兆的流量。

用户们流量红包拿到手软，运营商们难道就这么热爱赔本赚吆喝么？当然不是，先不惜血本培养用户，再从用户张开的钱袋子里把钱赚回来，是移动互联网老师教给运营商的，也是运营商正在做的。

电信行业观察员项立刚：比如说在网上打个麻将，打的很好500兆流量用完了，那你很可能还是愿意继续花点钱再继续打下去，运营商就会在后面赚到更多的钱。

但真的有那么一天，用户们会自愿掏出真金白银看视频、下程序吗？不免有些让人怀疑。因此不少业内人士提出，运营商可以变向用户收费为向OTT商收费，也就是所谓后向收费。举个例子，用户看视频，自己不花钱，而视频APP的运营者却要交钱。如果真的可以这样，那对用户真真是极好的。但项立刚认为，这种方式，不会是主流。

项立刚：总体来说这种可能性是没有的，互联网一年的收入只有两三千亿，中国所有的广告收入也不过是3千亿吧，电信运营商一年的收入，去年数据还没出来，前年是10600亿。你想想，如果它要都变成免费了，要从互联网或者广告来填补这个收入是没有一个产业现在是用人力可以填补这个收入的。

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