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The author:(作者)归海一刀published in(发表于) 2014/2/3 7:49:36 Microsoft’s new CEO Chou， these 5 mess， how to pack，
Microsoft's new CEO have to worry about, how to Pack-5 mess Microsoft's new CEO, integrated Nokia, Microsoft's mess, Microsoft-IT news Microsoft's new CEO Chou, these 5 mess how to Pack
Several tech media reports, Microsoft is about to announce new CEO candidates, and is responsible for cloud computing, India-born Executive Nader, is expected to take over from Steve Ballmer, in addition, Gates is likely to remove Chairman.
Ballmer's active retirement, apparently Microsoft in the mobile Internet "defeated" context. As head of unresponsiveness, WP today, Microsoft's share of the mobile eco does not.
Of course, today's Microsoft has many challenges, such as Steve Ballmer hurried acquisition of Nokia, how to integrate in the future? Windows8 "Save" how to organize? Recently, the BBC grooming the next Microsoft CEO faces five major challenges.
--Integration of Nokia
How to deal with the Nokia brand, which is Microsoft's new CEO the first question. Due to Nokia Smartphone WP hero, Mr Ballmer decided to buy Nokia mobile phones businesses, trading is expected to be at the end of a quarter.
However, how to integrate Nokia, Microsoft will not be easy. United States green technology industry analyst (Chris-Green), said: "in its history, Microsoft is integrating the acquired company's processes arise many times difficult, and integration time is incredibly long, and Nokia's volume is too big, too important, consolidation will be even more difficult. ”
Microsoft may be a strategy, continued to be used, bigger Lumia brand, the brand and the stark contrast to Microsoft's business-oriented brand style, for ordinary consumers might be more cool. To date, Lumia phone Nokia receive a positive assessment of the market.
Ballmer was the biggest criticism was too slow on the mobile Internet. New Microsoft boss, apparently to make up for lost time.
Many analysts believe Microsoft acquisition Nokia mobile phone business, one reason for this is to compete with acquisition of Motorola's Google. However after suffering successive losses, transfer of Google and Motorola. It also makes you wonder, buying mobile phone manufacturer Nokia, could help Microsoft in the mobile Internet ecosystem foothold in the market.
——Windows
Windows8 by Microsoft had significant user interface changes, but it seems to result from the market and consumers is not resistant to the operating system, Microsoft's internal staff, even the bad Vista system and the past in the same breath.
The analysts said Mr Green "there are features on Microsoft Windows8 and PR problems, consumers are also difficult to get started, business users are more and more reluctant to upgrade to Windows8. ”
Windows8 has become "skipped version" of danger, many companies will continue to use Windows7and go straight until Windows8 version after the listing.
The editor of Windows magazine, Nick-Odantzis, the Windows8 alienated many traditional Windows users at the expense of the many user's functional requirements.
--Xbox game
Microsoft initially when the game was introduced amid expressed doubts. But over the past decade, highlight product called Microsoft's Xbox.
However, in the past decade, Microsoft has lost $ 3 billion on the games. In addition, the video games increasingly fierce market competition, Xbox business challenges.
In addition, Microsoft began to consolidate more Internet video feature in the Xbox, it also made some games enthusiasts challenge, Xbox does it really "video games".
It was reported that the former Nokia CEO Elop has said that if he served as CEO of Microsoft, will be given to Bing and Xbox spinoff from Microsoft.
--Cloud computing
News that Microsoft has chosen the Nadela served as Microsoft's new cloud computing business executives CEO, it also shows that the importance of Microsoft's cloud computing.
Microsoft has traditionally dominated by selling CD software, but Google's online applications, cloud computing with Microsoft began the difficult transition, for example, launched an online Office software Office365.
In the area of cloud computing, Google, Amazon make huge investments, and were moving ahead on action. Google launching ChromeOS cloud services operating system depends entirely on the Internet, users do not need to install a traditional CD software.
Expected likely to follow Google's ChromeOS, also launched a heavy reliance on cloud services, lightweight computer operating system.
--Management and morale
For Microsoft's new boss, one of the Chief characters inspire Microsoft employee morale. The industry generally believes that Ballmer, Microsoft employee morale in the downturn.
The green technology analyst said, most Microsoft employees, from the heart, for Mr Ballmer did not buy it, it does not agree with Ballmer to Microsoft to work out a vision.
Green said that, as with all salespeople (Ballmer has no technical background, the salesperson was born), Ballmer is also seen as a lack of strategic vision, vision short.
In fact, because of Ballmer's leadership style, and has some of the best people to leave before Microsoft, such as the Don-Mattrick, the head of Xbox business, responsible for business xinnuofusiji from Microsoft Windows to leave, allegedly an important reason and Ballmer on bad terms.
Insiders pointed out that, in the past nine months, many executives, Microsoft executives close to "collapse", so that Microsoft not only need to find a new CEO, you also need to find 20 Executive talent.
微软新CEO愁大，这5个烂摊子怎么收拾 - 微软新CEO,整合诺基亚,微软烂摊子,微软 - IT资讯微软新CEO愁大，这5个烂摊子怎么收拾
多家科技媒体报道，微软即将对外宣布下任CEO人选，负责云计算的印度裔高管纳德拉，有望接替鲍尔默，另外，盖茨极有可能卸下董事长职务。
鲍尔默的主动退休，显然是微软在移动互联网的“落败”背景下进行的。由于掌门人的反应迟钝，今天微软WP在移动生态中的份额并不如意。
当然，当下的微软还有诸多的挑战，比如鲍尔默匆忙并购诺基亚，以后如何整合？Windows8的“败局”如何整理？日前，BBC梳理了下任微软CEO所面临的五大挑战。
——整合诺基亚
如何处理诺基亚品牌，这将是微软新CEO最先需要考虑的问题。由于诺基亚成为WP智能手机的功臣，鲍尔默作出收购诺基亚手机业务的决定，预计交易将在一季度内结束。
不过，如何整合诺基亚，对微软并非易事。美国科技行业分析师格林（Chris-Green）表示：“在历史上，微软多次整合被收购公司的进程出现困难，况且整合时间不可思议的长，而诺基亚体量太大，位置太重要，整合将更困难。”
微软可能的一个战略，是继续使用、做大Lumia品牌，这一品牌和微软面向企业的品牌风格形成鲜明对比，对于普通消费者来说可能更酷。到目前为止，Lumia手机也为诺基亚获得市场正面评价。
鲍尔默遭到的最大批评，是在移动互联网上反应太慢。新的微软老板，显然要弥补损失的时间。
许多分析师认为，微软并购诺基亚手机业务，一个原因是和收购摩托罗拉的谷歌进行竞争。然而在遭受接连亏损之后，谷歌又转让了摩托罗拉。这也让人怀疑，收购手机厂商诺基亚，是否能够帮助微软在移动互联生态市场站稳脚跟。
微软在Windows8中进行了用户界面的重大改变，然而从市场结果看来，消费者对这一操作系统并不买账，微软内部员工，甚至将这一系统和过去的糟糕产品Vista相提并论。
上述分析师格林表示：“微软在Windows8上出现了功能和公关问题，消费者还难以上手，企业用户越来越不愿意升级到Windows8。”
Windows8已经处于成为“被跳过版本”的危险中，许多公司将继续使用Windows7，然后直接等到Windows8之后的版本上市。
《Windows杂志》的编辑Nick-Odantzis表示，Windows8疏远了许多Windows的传统用户，牺牲了许多用户的功能需求。
——Xbox游戏机
微软最初推出游戏机时，外界有人表示了质疑。不过在过去十年中，Xbox的产品表现堪称微软的一大亮点。
然而，过去十年，微软在游戏机上却亏损了30亿美元。另外，游戏机市场竞争日趋激烈，Xbox业务面临艰巨挑战。
另外，微软开始在Xbox中整合更多的互联网影视功能，这也让一部分游戏发烧友质疑，Xbox到底是不是真正的“游戏机”。
据报道，诺基亚前任CEO埃洛普曾表示，如果他担任微软CEO，则会考虑将必应搜索引擎和Xbox业务剥离出微软。
——云计算
有消息称，微软已经选择了云计算业务高管纳德拉担任微软新CEO，这也表明微软对于云计算的重视。
微软传统上以销售光盘软件为主，不过面对谷歌在在线应用、云计算领域发力，微软开始了艰难转型，比如推出了在线使用的办公软件Office365。
在云计算领域，谷歌、亚马逊都在做出巨大投资，且在行动上已经领先。比如谷歌推出了完全依靠互联网云服务的ChromeOS操作系统，用户无须再安装传统的光盘软件。
预计微软可能会效仿谷歌的ChromeOS，也推出一款极度依赖云服务、轻量级的电脑操作系统。
——公司管理和士气
对于微软的新老板来说，一个重要人物是激励微软员工的士气。业界普遍认为，鲍尔默的个性，让微软员工的士气陷入了低迷。
上述科技分析师格林表示，微软大部分员工，从内心对于鲍尔默根本不买账，也并不认同鲍尔默给微软制定出的愿景。
格林表示，和所有的销售员一样（鲍尔默没有技术背景，销售员出身），鲍尔默也被视为缺乏战略眼光，视野短浅。
实际上，由于对鲍尔默的领导风格不认同，之前已经有一些优秀的人才离开了微软，比如Xbox业务的负责人Don-Mattrick，负责Windows业务的辛诺夫斯基也从微软离职，一个重要原因据称是和鲍尔默不和。
业内人士指出，在过去的九个月时间里，许多高管离职，微软的管理层接近“瓦解”，因此微软不仅需要寻找一个新CEO，还需要寻找到20位高管人才。
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