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The author:(作者)归海一刀published in(发表于) 2014/2/11 9:22:50 HTC had a pretty tough
HTC was so difficult to-HTC-IT information HTC had a hard
Taiwan smartphone maker HTC is expected on Monday, from the effects of increased competition in the market, the company's first-quarter revenues to fall further, and will continue to appear quarterly loss.
HTC expects in the first quarter ended March 31, net loss would be at a cost of 860 million Yuan (about US $ 28.4 million) to NT $ 3.11 billion yuan (about 103 million u.s. dollars). Third quarter of 2013, HTC released the first quarterly loss of performance.
HTC's latest warning reflects how difficult the situation facing the company this year. Cheap Smartphone manufacturers in China thanks to the launch price war, has been eating away at other manufacturers, including market leader Samsung Electronics market share. Samsung Electronics earnings report released last month showed that the company's fourth-quarter performance of the mobile sector was flat from a year earlier. After the recently announced the acquisition of Motorola's mobile phone business, Lenovo is ready to become more powerful smartphone market competitors.
In a siege that HTC had previously released the earnings report showed that after the first quarterly deficit in the third quarter of last year, with a quarter a fire sale of assets, the company managed net profits of NT $ 310 million Yuan.
HTC on Monday submitted to Taiwan also said in a securities and Exchange Commission documents, the company revenues for the first quarter is expected to be NT $ 34 billion to NT $ 36 billion yuan, down from last quarter's NT $ 49.2 billion yuan, as well as NT $ 42.8 billion yuan from a year earlier.
Barclays Bank analyst daier·Gai (Dale Gai) says, "if one or two new products able to achieve sales of HTC, the company's performance in the second quarter to return to last year's levels. Although it cannot be compared with previous years, but given today's more competitive, achieve such good results for it. ”
HTC is expected to be published within the next few months its flagship Smartphone HTC One for updates. While HTC One last year with a thin aluminum shell design, to rave reviews, but because shipping has been delayed, and the market greeted, sales of this product are not very prominent. Market analysts predicted that the latest version of the HTC One is visually similar to the products last year.
As the United States once King of the Smartphone market, HTC's market share has been shrinking. In 2013, the manufacturing and management led the company in the third quarter, its first quarterly deficit impact of HTC shares were down 54%. Actress xiaoluobotetangni (Robert Downey Jr.) as company spokesmen, also there is no HTC brand is back in fashion. HTC shares Monday on the Taipei stock exchange down 3.8%, closed at NT $ 127 million.
With HTC business continues to decline, the company's management has had to adjust. Ms Wang, Chairman of HTC in the autumn of last year back to management positions, the Chief Financial Officer, Zhang Jialin (Chialin Chang) in December last year, was appointed as head of global sales. She has repeatedly said that she supported the Chief Executive Peter Chou. Peter Chou announced last autumn, he will be retiring some responsibilities, focus on product innovation and development.
HTC过得好难 - HTC - IT资讯HTC过得好难
台湾智能手机制造商HTC周一预计，受市场竞争日益加剧的影响，该公司第一季度的营收将进一步下滑，且将会继续出现季度亏损。
HTC预计，在截至3月31日的第一季度，公司净亏损将在新台币8.60亿元（约合2840万美元）至新台币31.1亿元（约合1.03亿美元）。2013年第三季度，HTC发布了业绩亏损的首份季报。
HTC发布的最新业绩预警，反映出这家公司在今年面临的形势有多么困难。中国廉价智能手机制造商借助发起的价格战，一直在蚕食包括市场龙头三星电子在内的其它厂商的市场份额。三星电子上月发布的财报显示，该公司第四季度移动部门业绩与上年同期持平。在近期宣布将收购摩托罗拉移动手机业务之后，联想集团正准备好成为智能手机市场更有力的竞争者。
陷入围困的HTC此前发布的财报显示，在去年第三季度首次出现季度亏损之后，借助着第四季度抛售资产，这家公司才勉强实现净利润新台币3.1亿元。
HTC在周一提交给台湾证券交易委员会的文件中还表示，公司第一季度营收预计将在新台币340亿元至新台币360亿元，低于第四季度的新台币492亿元，以及上年同期的新台币428亿元。
巴克莱银行分析师戴尔·盖（Dale Gai）表示，“如果HTC的一两款新产品能够取得理想销量，这家公司的业绩在第二季度能够重返去年同期的水平。虽然与前几年无法相比，但考虑到如今的竞争更加激烈，取得这样的成绩实属不易。”
HTC预计将在未来几个月内发布旗舰智能手机HTC One的最新版。虽然HTC One去年凭借着纤细的铝制外壳设计好评如潮，但是因为发货被推迟以及市场反应平淡，这款产品的销量并不十分突出。市场分析师预计，最新版的HTC One在外观上将与去年的产品类似。
作为美国智能手机市场曾经的王者，HTC的市场份额一直在不断缩水。2013年，受制造和管理问题导致公司在第三季度首次出现季度亏损的影响，HTC股价下跌了54%。让影星小罗伯特唐尼（Robert Downey Jr.）担任公司产品代言人，同样也没有令HTC的品牌再度流行。HTC股价周一在台北证券交易所下跌3.8%，报收于新台币127.0元。
随着HTC业务的不断衰退，这家公司的管理层已经发生了调整。HTC董事长王雪红在去年秋季重新担任公司管理职位，首席财务官张嘉临（Chialin Chang）则在去年12月被任命为全球销售主管。王雪红一直反复表示，她支持首席执行官周永明。周永明在去年秋季宣布，他将会卸任一些职责，专注于产品创新和开发工作。
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