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The author:(作者)归海一刀
published in(发表于) 2014/2/17 8:10:18
Such explosions, female users are crazy

Such explosions, women you netizens are crazy from the stars, of the love story in Beijing, Spring Festival evening-IT news Such explosions, female users are crazy

After Valentine 's, and love of consumption continues to heat up. Recent popular movies and dramas from the stars of the Beijing love story of you lovers of all ages, Celine bags jackets, dresses, Gucci, Lavin's heels, drama actor of wear, jewelry is being lined up to on the other side.

Sought after fashion show online stores selling "stars"

The Beijing released Valentine's day love story is in 2014, together with the Beijing love story drama hit, so it is attractive to all types of people. After the release, it set off a stock upsurge of concern the Northern Ireland. Through Baidu search found a total of 394,000 results.

Are you loving a thick Korean drama TV series from the stars, are very sought after by young men and women in the near future, even Yang Mi, Gao Yuanyuan, Zhao Wei and other stars of the star you are mentioned on Twitter, and says in the play.

The film not only captures younger audiences longing for love, also dressed fans obsessed with the play. Shop or a breakdown in the play each role a "blast". Starring focused on men and women wear items, with the love that is blind accessories, 77% purchased a crowd for women, 18-24 are mostly people buy, 55.4%; 25-28 30.1%. As regards consumption hierarchy, is naturally a medium level of consumption, and 65.6%.

The stars you with Spring Festival with the fire hundredfold

You level with the hottest of the stars even more than this year's Spring Festival evening show. Past end of the annual Spring Festival evening show, stars clothing are worn by the shop hot push with, such as "Faye", "Li Niu". But this year's Spring Festival evening star with less fire. Taobao search data shows that search items with the number of users of the star you are searching spring 100 times.

Play leading to wear or use anything popular, such as actress slept in sleeping bags, wrist bracelets; clothing worn by actor, meaning that all of the stars you can get the top, everything blew up.

Women still mostly purchased a crowd, and 87% age is 18-24 years of age and are mostly mid-level consumers. Liaoning people show enthusiasm rushed into the province ranks fourth in the country, Shenyang, who ranks third among urban populations in the province.

Play blind consumption should be more rational treatment

However, the reporter found in surveys, young women and men follow suit with blindness. Sing your favorite Korean books to read before going to bed, a professor in the wonderful journey of Edward, just launch soon on sales of 229. One buyer said, actually don't really understand Korean, bought wouldn't look, but just wanted to feel, to the goddess storytelling warmth. There are many Taobao shop owners with the help of this Korean hot business, such as Taobao shop that sells fried chicken out "fried chicken and beer" sign, sales did increase.

"When I was young like this before, and bought some because there are things you can't use, resulting in storm chasers ending the, idle on the side. "70hou Wang said that trend is over things not going out and throw a pity, so blind Chase drama consumption, more rational treatment.


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如此爆款,女网友都疯狂了 - 《来自星星的你》,《北京爱情故事》,春晚 - IT资讯
如此爆款,女网友都疯狂了

情人节过后,与爱情相关的消费仍在持续升温。最近热播的电影《北京爱情故事》和韩剧《来自星星的你》受到了情侣们的青睐,Celine的编织袋外套、Gucci的连衣裙、Lavin的高跟鞋,剧中男女主角的穿戴、饰品更是被争相追捧。

追捧时装剧网店热卖“明星同款”

《北京爱情故事》恰是在2014年情人节上映的,加上此前《北京爱情故事》电视剧的热播,所以更是对各类人群有吸引力。上映后,就掀起了一股《北爱》关注热潮。记者通过百度搜索共找到约39.4万个相关结果。

同是爱意浓浓的韩剧《来自星星的你》,近期也非常受青年男女的追捧,甚至连杨幂、高圆圆、赵薇等明星也都在微博上提及《星你》,并称在追剧中。

这些影视剧不但抓住了年轻观众对爱情的向往,也让粉丝痴迷于戏中的穿衣打扮。有网店还分类列出了剧中每个角色的“爆款”。主要围绕男女主演穿戴之物,同款定情信物配饰等,购买人群中77%是女士,18—24岁是主要购买人群,占55.4%;25—28岁的占30.1%。至于消费层级,自然是中等消费水平的居多,占65.6%。

《星你》同款火过春晚同款百倍

《星你》同款火爆的程度甚至超过今年春晚。过去每年春晚一结束,明星们穿过的服装都是各网店热推的同款,如“王菲同款”“牛莉同款”。但今年春晚的明星同款却不太火。淘宝最新搜索数据显示,搜索《星你》同款商品的用户数量是搜索春晚的100倍。

剧中男女主角穿戴或使用的东西大受欢迎,例如女主角睡过的同款睡袋、手腕上的手链;男主角穿过的衣服等,也就是说凡是能和《星你》沾上边的,统统都火了。

购买人群中女性仍然居多,占87%,年龄段是18—24岁和25—28岁的中层消费者居多。其中辽宁人追剧热情冲到全国省份排名榜的第四名,沈阳人则在省内城市人群中排名第三。

追剧消费太盲目更应理性对待

不过,记者在调查中发现,男女青年跟风带有不少盲目性。《星你》中教授睡前最喜欢翻阅的韩文书籍《爱德华的奇妙之旅》,刚上线不久就销售229本。一位买家表示,实际上自己并不懂韩语,买了也不会看,但就是想感受一下教授给女神讲故事的温存。还有不少淘宝店主借助这股韩流带热生意,如卖炸鸡的淘宝店打出了“炸鸡和啤酒”的标语,销量确实有增长。

“我年轻时也这样过,买了不少压根就用不到的东西,结果那种追风的心情结束了,闲置在一边。”70后王女士说潮流一过东西送不出去,扔还可惜,因此追剧消费太盲目,更应理性对待。


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