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The author:(作者)归海一刀published in(发表于) 2014/3/20 5:46:13 Micro-shops come and go， careful risk
Micro-shops come and go, careful risk-micro-shop, micro-IT news Micro-shops come and go, careful risk
"' Micro-shop ' set up shop easily, much simpler than traditional online shop. "Who lives in Beijing, Fengtai District, Lee, recently through the mobile phone of a friend to take this forward sale of unused items, has also followed the download software, specifically to deal with second-hand items.
Open a tiny circle of friends, QQ, and Twitter, often visible "micro-shop" the introduction of merchandise for sale, small household items, large enough to House vehicles. Survey found that current name contains "micro-shop" mobile apps have more than more than 10 integrated platform has millions of downloads, a variety named "micro-shop" Web site are endless. As the era of micro-new things, "micro-shop" development still have a lot of questions to be answered.
Shop low threshold
Marketing depend on acquaintances, a key forward promotion
Journalist access to Apple's app store, found more than one "micro-shop" branded software application. The Android software market, hang "micro-shop" the name of software up to a dozen. Search, call XX micro-shop Web site, there are many. It is understood that these software or websites and micro-business.
Under the guidance of Lee, the reporter through the friends circle click here to enter its share of shops, the bottom of the page there is a "I want to open micro-shop" button pressed after the opening jump to a tiny shop in the interface. If mobile number verification, identity card, bank card bound entry, fill in the shop about four steps and takes about one minute to complete to set up shop.
According to Lee on, click on the tiny shops in the "I want to promote" button, can also bring the manufacturers or other vendors selling products, with their own micro-shop Web sites through the letter, published in various ways, such as QQ, microblog, blog, sales success, can get the promotion Commission.
"The first week selling 20 stranded female accessories and some books, sales of more than 1000 Yuan. I think that is because of the lower price, the two are friends trust me a description of how old. "Ms Li believes that micro-branch network is intended for acquaintance, business confidence high.
Threshold for their registration: open the home page, click on the "open micro-shop right now", then fill out the reference micro, micro-shop at shop the nickname and password, to register success after micro-shop owner perfect profile, you can copy the link or focus official micro-micro-shop promotion.
Journalist experience shows that these "micro-shop" software or website of the common features are: registered easy forward encourages one-click outreach marketing through acquaintances, relying on friends to maximize impact.
It also has some negative effects. Ms LI's friend Yang cosmetic micro-shop opened in late January, various products every day, through private chat featured because I refused, my friends had to shield her.
No specific user experience
Contraband trade safe haven circle of friends should supervise
"The shopping process, a limited number of goods, price is out for me. "Opening a" micro-shop "account user DANDAN said, using experience, there is no advantage, she was" just registered an account, shopping will not be considered. ”
Micro-owner "today don't have the appetite" for future development is very worrying: "buyers just paid the money, money automatically to sellers account, then see logistics, cannot be refunded, not satisfied with the product can't help ... ... Such a deal would be limited to friends. ”
Reporters experiencing found that micro-prefix these applications, Web sites, there are many problems. For example, micro-shop application uses is "micro-accounts receivable" of such an offer to pay. "Is both the price agreed, slightly shopkeeper pushes to the buyer payment pages, selected payment method and fill in the address of the buyer. "Lee said," micro-shop payment directly to the seller if the seller does not ship or goods quality problems, can only be resolved by mutual credit online. ”
And the greatest amount in the current download of application of a micro-shop agreement, "liability and limitations of liability" section: "micro-shop unable to control quality, safety or legality of the goods involved, Commerce authenticity or accuracy of the information, as well as the parties to the transaction's ability to fulfil its obligations in the trade agreements. Your sole discretion to judge ... ... And bear the liability and loss arising therefrom. ”
In addition, due to the tiny circle of friends to share content relative to privacy, transaction information only friends can see each other, business regulation covers less. Lee worried, "some law prohibited the sale of prohibited items by changing the name keyword, can also hide your circle of friends to trade, which require law enforcement agencies to follow up the specification. ”
Commission to promote "malicious bombing" promotion
Marketing models yet to be continued
Reporters found that a number of "micro-shop" businesses to take a cut of sales to encourage user registration and promotion, resulting in "malicious promoting" emerging, often seen selling in the QQ space, Baidu or various forums links to micro-store net products, many netizens call the host to interfere.
Tencent Public Relations Department said that micro-believed to be from familiar chains constitute the intimate social platforms, user experience and environmental quality is the first circle of friends, does not encourage businesses to force or induce users to share marketing information to the marketing practices of the circle of friends. If you find bad conduct such as false advertising and consumer fraud, can be reported by micro-reporting functions. Tencent is immediately confirmed receiving complaints, suspended or extended.
Guangdong zhongcheng law firm Jiang Guoguang believes that micro-branch network development remains to be seen, with a focus on quality of goods and after-sale protection, supplier development for profit cannot be the main channel.
微店出没，小心风险 - 微店,微信 - IT资讯微店出没，小心风险
“‘微店’开店很方便，比传统的网店简单得多。”家住北京丰台区的李女士，最近通过手机看到微信朋友借此转发售卖闲置物品，便也跟着下载了软件，专门处理自己的二手物品。
打开微信朋友圈、QQ空间和微博，时常可见各种“微店”推出的商品出售信息，小到生活用品，大到房子汽车。调查发现，目前名称中含有“微店”的手机应用已有10多个，各平台综合下载量已过百万，各种冠名“微店”的网站也层出不穷。而作为微时代的新事物，“微店”的发展还有很多问题待回答。
开店方便门槛低
依赖熟人营销，一键转发推广
记者进入苹果应用商店，发现有多个以“微店”冠名的应用软件。在安卓手机软件市场，挂“微店”名字的软件更达到十几个。搜索一下，叫××微店网的网站也有不少。而据了解，这些软件或网站都与微信无关。
在李女士的指导下，记者通过朋友圈点击进入其好友分享的微店，页面下方有一个“我也要开微店”的按钮，按下后便跳转至微店的开设界面。只要经过手机号验证、身份证录入、银行卡绑定、填写店铺简介四步，大约耗时一分钟即可完成开店。
据李女士介绍，点击微店中的“我要推广”按钮，还可以把厂家或其他卖家售卖的产品，用自己的微店网址通过微信、QQ、微博、博客等各种方式发布出去，每销售成功一笔，就可以获得推广佣金。
“头一周就卖出20个闲置的女用配饰和一些书籍，销售额1000多元。我觉得一是因为价格标得较低，二是朋友们信任我对物品新旧程度的描述。”李女士认为，微店面向的是熟人网络，买卖信任度高。
而的注册也几乎没有门槛：打开主页，点击“马上开微店”，依次填写推荐人微店号、微店昵称和密码，即可注册成功；微店主完善个人资料后，就可以通过复制链接或关注官方微信推广微店。
记者体验后发现，这些名带“微店”的软件或网站共同特点是：注册容易；鼓励一键式转发推广；借助熟人营销，依赖朋友圈扩大影响。
这也有一些负面效果。李女士的朋友杨女士1月底开了间化妆品微店，每天发各种产品信息，还通过私聊推荐，因不好意思当面拒绝，朋友们只好将她屏蔽。
用户体验并无特别
违禁品买卖藏身朋友圈须监管
“购物流程一样，商品数量有限，价格也不行。”开通了某“微店”账号的网友丹丹说，在使用体验上，并没有什么优势，她是“随手注册了一个账号，购物基本不会考虑。”
微店主“今儿没食欲”对于今后发展也很忧虑：“买家只要付了钱，钱就会自动到卖家账上，之后看不到物流情况，不能退款，对产品不满意也无能为力……这样的交易就仅仅局限于朋友之间了。”
记者体验发现，打微字头的这些应用、网站存在不少问题。例如，微店应用采用的是“微信收款”这种要约性支付。“就是双方将价格商量好，微店主把付款页面推送至买方，买方选定付款方式和填写收货地址。”李女士说，“微店付款只能直接将款打给卖家，如果卖家不发货，或者货品发生质量问题，只能靠双方诚信度在线下解决。”
而在目前下载量最大的一款微店应用的协议中，“责任范围和责任限制”一款这样表述：“微店无法控制交易所涉及的物品的质量、安全或合法性，商贸信息的真实性或准确性，以及交易各方履行其在贸易协议中各项义务的能力。您应自行谨慎判断……并自行承担因此产生的责任与损失。”
此外，由于微信朋友圈分享内容的相对私密性，交易信息只有在互为好友时才能见到，工商监管覆盖不到。李女士担心，“一些法律明令禁止销售的违禁物品通过更改品名关键词，也可藏身朋友圈来交易，这些都需要执法部门来及时跟进规范。”
提成促“恶意轰炸”推广
营销模式有待继续观察
记者发现，不少“微店”商家采取提成的方式来鼓励网友注册和推广，导致“恶意推广”不断出现，时常能在QQ空间、百度贴吧或各种论坛看见推销微店网产品的链接，不少网友直呼不胜其扰。
腾讯公司公关部方面也曾表示，微信是由熟人关系链构成的私密社交平台，用户体验和朋友圈的环境质量是第一位的，不鼓励商家强制或诱导用户将营销信息分享至朋友圈的营销行为。如果发现虚假宣传和消费欺诈等不良行为，可以通过微信的举报功能进行检举。腾讯接到投诉会立即查实，给予暂停使用或长期封号的处理。
广东众诚律师事务所律师蒋国光认为，微店网发展还有待观察，重点做好商品质量和售后保障，不能以发展供应商为盈利主要渠道。
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