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The author:(作者)归海一刀
published in(发表于) 2014/3/20 5:46:27
Revealing the Shenzhen shanzhai flat computer industry，

Revealing the Shenzhen shanzhai Tablet Tablet PC industry-the cottage, cottage-IT news Revealing the Shenzhen shanzhai tablets

Made camp and running water!

Wave of smartphone makers in the cottage door stop after two years, cottage flat panel industry pick up the baton and began a new round of closing surge. Cottage on the Smartphone a great wave of eBook is the cottage door. Number of cottage flat in Shenzhen enterprises in China in an interview he said, big brand prices, labor costs increase, causing cottage flat profits, is a major cause hit Shenzhen cottage flat panel industry.

"It's not down Shenzhen shanzhai industry is the feature, basically was asset-light model. Which product to make money. EBooks, smart phones , charge card, Tablet practitioners are mostly the same people, earn money, free money back out, it was all right. "Shen XING Cheng electronics General Manager Zhang Hongwei told journalists.

Profits dive nearly 90%

Global Tablet PC manufacturing base in Shenzhen, in addition to Apple, Samsung, Lenovo, HP, Amazon and other major brands outside the foundry, also produce large amounts of white card (which is known as shanzhai) tablets. The Tablet market has been in a State of high-speed expansion in these two years, growth in shipments each year than 50%. Fast-growing market, making highly prosperous Shenzhen shanzhai Tablet industry.

"Two years ago, and last year, huaqiang electronics market, out of every ten, there may be two people in the flat. "Did in Shenzhen huaqiang North e Street Decade of electronic components business Li Haiping, told reporters. However, since the end of last year, more and more people started to exit the Tablet market, "is a major reason why profits drop too quickly, and two or three years ago, a Tablet, there are more than 100 Yuan in profit now left more than more than 10 yuan of profits, there's no way to do it. I've got seven or eight friends to switch for charging around treasure, that product is easier to make money. ”

Li Haiping, main factor contributing to faux-Tablet PC profits plunged, slashing is Samsung, Lenovo and other major brands, compressing the price of cottage flat space; another reason labor costs continued to increase substantially cottage cost is hard to compress the space of flat products. "Big-brand Tablet PC prices have dropped more than 1000 more, shanzhai JI only 700~800 worth of price competitiveness. Factories can cost before, now costs has been difficult to be down. In addition to those each month more than 100,000 domestic manufacturers can bring profits, shipments of smaller enterprises, basically in a State of low profit or no profit. A conservative estimate, has 60% faux-plate companies out of business. ”

C e o of Shenzhen Deptre technology Lian Jian also confirms this assertion. Deptre technology is a touch-screen manufacturers produce 20 million tablets, many terminal manufacturers in Shenzhen is to its customers. According to Lian Jian said, since the second half of last year, especially since the end of last year, customers are increasingly concentrated in the large-scaled enterprises in Deptre, some medium and small customers for a long time not to place your order.

Or cottage fate

Cottage industry since the beginning, whether it be MP4, eBook, cottage, or is this two-year exception flourishing cottage flat, "fast-food" operations, have always been the biggest feature of cottage industries.

XING Cheng electronics General Manager Zhang Hongwei told the South reporter, Shenzhen huaqiang North, over the years has gone through several rounds of faux-hot, but they're made of camp water. "The walk is basically that of a man. M P4 cottage, cottage, cottage flat, almost all made money, but shanzhai eBooks so that these people are eating bitterness. I lost over 5 million or 6 million on the books in the cottage. In retrospect, faux-Smartphone tablet is likely to go the cottage road after two or three years of glory, quick decline. I am also considering whether or not to opt out of this business. ”

South reporter learned that, Shenzhen shanzhai flat panel businesses, there are three main types of business models. Another made outside the single major traders, Jonathan received from foreign traders, and commissioned the factory, earning trading post. This class enterprise occupies has Shenzhen cottage Tablet enterprise of 70% also more, they not need in production equipment Shang investment, according to orders to procurement, not exists inventory risk; other a is main do production processing, need put mass funds built line and hiring, belongs to heavy assets operations; also has a is do has brand and domestic market, need in brand promotion, and marketing network and after-sales service aspects put larger resources.

"The high profits, we have entered into. Then the price war, rapid decline in profits. Cottage smartphones then walked the streets, cottage flat and walking. Believe that many companies and traders won't make it to the end of the year to move on. "Li Haiping in GLR capacity analysis pointed out.

Reporters found in the electronics market, huaqiang North, those market three or four non-skyline shops business is tepid, not playing phone shop staff, is in the chat. The sign taped to the counter or sublet. "Big brand prices too much, shanzhai products price advantage is no longer clear that consumers would be less and less. "A salesperson told reporters.

The upstream manufacturers to offer more support, to

Although SMEs are on the retreat, but some have become small cottage flat-panel companies, sees an opportunity to become bigger and stronger, particularly Intel's increased support for Tablet PC manufacturers this year, these companies saw more hope.

As the chip giant, Intel has been in a passive state in mobile, Intel China President Ian Yang said, is very optimistic about the innovation environment of Shenzhen, hoping to work with Shenzhen's scale fortress, promotes the development of flat-panel industry in Shenzhen.

Starting from the second half of last year, Intel increased support for Tablet PC manufacturers in Shenzhen, Deptre, blue magic digital Albert, Hampshire electronics, Wis, a technology such as flat-screen computer accessories and related manufacturers and Intel collaboration launched a tablet based on Intel processors. Hong Li, Marketing Director of Intel China industry chain in an interview with journalists in the South, stressed that although Shenzhen shanzhai is famous for, but there are some manufacturers began to design your own, begin to have some of their own brand appeal. Intel hopes its cooperation, common big Tablet market. M WC before 2014, architecture of the Intel product Division Vice President and General Manager of mobile communication industry in China Chen Rongkun has revealed that in 2014, the tablet will be Intel's biggest focus. According to anecdotes, Intel throughout 2014 resources about 70% into the Tablet market.

For those who scale the faux-brand, to reach Intel's tree, and no doubt could only dream of. "Intel has a wealth of resources, was also keen to judge the direction of industrial development. Follow Intel's lead, of course, wading across a lot better than they. "Cool Rubik's cube reporters privately to South Marketing Department.

揭秘深圳山寨平板电脑产业 - 山寨平板,山寨 - IT资讯
揭秘深圳山寨平板电脑产业

铁打的营盘流水的兵！

在山寨智能手机厂商关门潮停歇两年之后，山寨平板产业接棒，开始上演新一轮的关门潮。而在山寨智能手机的上一棒就是山寨电子书关门潮。深圳多位山寨平板企业的从业人员在接受记者采访时表示，大品牌的降价，人力成本的提升，导致山寨平板无利可图，是造成深圳山寨平板产业遭受冲击的主要原因。

“其实也不是破产倒闭，深圳山寨产业就是这个特点，基本上都是轻资产模式。哪个产品赚钱就做哪个。电子书、智能手机、充电宝、平板电脑的从业者，大部分都是同一批人，有钱赚就做，无钱赚就撤，很正常。”深圳兴诚电子总经理人张宏伟告诉记者。

利润跳水近九成

深圳是全球平板电脑制造基地，除了为苹果、三星、联想、惠普、亚马逊等大品牌代工之外，还生产大量的白牌(也就是通称的山寨机)平板电脑。平板电脑市场这两年一直处于高速扩容状态，出货量每年增幅都超过50%。高速增长的市场，使得深圳的山寨平板电脑产业高度繁荣。

“前年、去年，华强电子市场中，每十个人中，就可能有两个人在做平板。”在深圳华强北电子一条街做了十年电子元器件产品生意的李海平告诉记者。然而，自去年底以来，越来越多的人开始退出平板电脑市场，“主要原因就是利润降得太快了，两三年前，出一台平板电脑，有100多元的利润；现在的利润只剩十多元，已经没有办法做了。我身边就有七八个朋友转行做充电宝了，那个产品赚钱更容易。”

在李海平看来，造成山寨平板电脑利润大幅跳水的主要原因，一是三星、联想等大品牌大幅降价，压缩了山寨平板的价格空间；另一个原因就是人力成本持续大幅提升，山寨平板产品的成本很难再有压缩空间。“大品牌的平板电脑价格已经降到了1000多一点，山寨机只能在700～800元的价位才有竞争力。以前山寨厂还可以压成本，现在成本已经很难再往下压了。除了那些每个月能出10万台以上货的大厂商还能靠量带来些利润，出货量较小的企业，基本上都处于微利甚至无利状态。保守估计，已经有六成山寨平板企业关门大吉了。”

深圳德普特科技C E O廉健也证实了这一说法。德普特科技是一家年产2000万片的触摸屏厂商，深圳许多终端厂商都是其客户。据廉健透露，去年下半年以来，特别是去年底以来，德普特的客户越来越向规模型企业集中，一些中小客户已经很久没有下订单了。

或重蹈山寨手机覆辙

自山寨产业发轫以来，不论是MP4、电子书、山寨手机，还是这两年异常红火的山寨平板，“快餐式”经营，一直都是山寨产业的最大特点。

兴诚电子总经理张宏伟告诉南都记者，深圳华强北这些年经历了多轮的山寨热，但都是铁打的营盘流水的兵。“转来转去，基本上还是那一拨人。做山寨M P4，山寨手机，山寨平板的，基本上都赚了钱，但山寨电子书让这些人都吃了大苦头。我就在山寨电子书上亏了五六百万。现在来看，山寨平板很可能会走山寨智能手机的老路，在辉煌了两三年之后，快速走下坡路。我也在考虑是否该退出这个行业了。”

南都记者了解到，深圳做山寨平板的企业，主要有三种经营模式。一种是主要做外单的贸易商，这些贸易商从外商那里拿单，然后委托工厂生产，赚取贸易差价。这类企业占据了深圳山寨平板企业的七成还多，他们不需要在生产设备上投资，根据订单来采购，不存在库存风险；另一种是主要做生产加工，需要投入大量资金建生产线和招人，属于重资产运营；还有一种就是做自有品牌和国内市场，需要在品牌推广、营销网络和售后服务方面投入较大资源。

“利润高，大家纷纷进入。然后是价格战，利润快速下滑。山寨智能手机当年走过的路，山寨平板如今正在走。相信很多企业和贸易商都撑不到今年年底就会走人了。”李海平以过来人的身份分析指出。

记者在华强北电子市场发现，那些位于市场三四楼非黄金地段的商铺，生意十分清淡，店铺工作人员不是在玩手机，就是在聊天。不少柜台上还贴着转租的牌子。“大品牌价格降得太厉害，山寨产品的价格优势不再明显，消费者自然是越来越少了。”一位销售人员告诉记者。

上游厂家欲加大扶持力度

尽管中小企业纷纷在撤退，但一些已经成规模的山寨平板企业，却看到了做大做强的机会，特别是英特尔今年加大对平板电脑厂商的扶持，让这些厂商看到了更多希望。

作为芯片巨头，英特尔在移动领域一直处于被动挨打的状态，英特尔中国区总裁杨叙表示，十分看好深圳的创新环境，希望能与深圳成规模的山寨一起，推动深圳平板产业的发展。

从去年下半年开始，英特尔加大了对深圳平板电脑厂商的扶持力度，德普特、蓝魔数码、汉普电子、天智伟业、台电科技等多家平板电脑配件及相关厂商纷纷与英特尔展开合作，推出了基于英特尔处理器的平板电脑。英特尔中国区产业链营销总监洪力在接受南都记者采访时强调，虽然深圳以做山寨机出名，但是也有一部分厂商开始自己设计，开始有自己的一些品牌诉求。英特尔希望与其深度合作，共同做大平板市场。而在此前的M WC 2014上，英特尔产品架构事业部副总裁、移动通信事业部中国区总经理陈荣坤就曾透露，在2014年，平板电脑将是英特尔的最大工作重心。据坊间传闻，英特尔2014年全年的资源约有七成投向平板电脑市场。

而对于那些成规模的山寨品牌来说，能攀上英特尔这棵大树，无疑也是梦寐以求的。“英特尔有着丰富的资源，对产业发展方向的判断也十分敏锐。跟着英特尔走，当然会比自己摸着石头过河要强很多。”酷比魔方市场部负责人私下向南都记者透露。

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