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The author:(作者)归海一刀
published in(发表于) 2014/3/20 5:46:29
Shenzhou computer： why we can sell for a low price？ ，

Shenzhou computer: why we can sell for a low price?
-Shenzhou computer, Wu Haijun-IT news Shenzhou computer: why we can sell for a low price?

Known as "the price butcher" Shenzhou computer has a very high reputation in the domestic PC market, but also for those inadequate budgets, and you want to experience high configuration the user provided a buying opportunity. But not everyone on the Shenzhou "low price" buy it, some users think that "cheap" = "low quality", and Shenzhou computer materials are cheap, shoddy work. In this regard, the Shenzhou what response?

Yesterday afternoon, the Shenzhou, Chairman Wu Haijun Shenzhou Baidu tieba had focused on the issue in response to published a note on why the Shenzhou computer cheap. Wu Haijun said the Shenzhou is never cut corners, and the materials used are the best possible. Are able to have low prices, factors including system and core spare parts purchase volume, low stock prices, coupled with lower-margin sales strategies and channels to market .

Following are descriptions full text:

Shenzhou computer to extremely high value for winning our little friends ' Favorites, but also by many ship black questioned, questioned why materials used in spacecraft and low prices. In order to solve everyone's wondering, so I made the following statement:

One, Shenzhou never cut corners, and the materials used are the best possible.

Spacecraft systems currently only wide, blue sky, Heshuo three suppliers, their reputation in the industry is evident to all. They also give a lot of international brand OEM, the Director cannot require their workers to production work to elaborate international brand, and Shenzhou deliberately doing rough work, all of them are based on uniform standards and production, which is itself rules of industrial mass production.

Shenzhou CPU with Intel's products, memory use, such as Samsung, Hynix factory original memory stick of memory particles. Best OEM memory stick on the market we can't use, who knows what his particle is. Hard drives after investigations of major with a reputation of the best Western Digital hard drive. Mixed bag on the SSD market, through our rigorous testing, only Lite and phison to pass our tests, LCD screen, we are to the original procurement, notably the AUO, LG, CMO, low-end with a BoE.

Second, Shenzhou, why the low price?

1. relative to the bare-bones and other small manufacturers

① Shenzhou God of barebones purchase 50,000 units a month or so (they even 2000 not to), it systems around us in purchase price of at least low 10%.

② Shenzhou I5 and I7 CPU quarterly purchases of more than a hundred thousand of such high-end large rebates.

③ full HD screen and we all purchased from the original, at least 30,000-50,000, even more than 100,000 bought together, prices much lower than market roasted seeds and nuts. Turnover due to full HD screen is very small, we often make $ 20-30 to sell.

As for the other part of the price difference is not important, only section 3 above, our bare-bones custom builders in General is low cost of 500-800 Yuan.

2. Shenzhou sales strategies for lower-margin sales

Zhou always make 10%-20%, and now Shenzhou new products often cost prices starting in the first place, and then gradually increased to 10%-20% of the profits, so the starting price even more alarmed, many branded or DIY, do cost less.

3. Shenzhou's channel

Shenzhou is not total, layers channels, such as Lee. Shenzhou-factory direct to dealers to consumers, only three levels. (Industry often takes 5 to 6 floors, each floor 5%-10%, to the consumer at least 20% per cent. ) Another Shenzhou culture under the influence of Shen Zhou business philosophy, spell, often earning 50-100 dollars sold, leading to a final consumer benefit, while in markets characterized by much lower prices than the competition!

神舟电脑：我们为什么能卖低价？ - 神舟电脑,吴海军 - IT资讯
神舟电脑：我们为什么能卖低价？

号称“价格屠夫”的神舟电脑在国内PC市场具有相当高的知名度，也为那些预算不足，又想体验高配置的用户提供了购买机会。但并非所有人都对神舟的“低价”买账，有用户就认为“低价”=“低质”，并直指神舟电脑用料低廉、偷工减料。对此，神舟又有何回应呢？

昨天下午，神舟董事长吴海军在百度神舟贴吧中对此问题进行了集中回应，发布了关于神舟电脑为何低价的说明。吴海军表示，神舟从不偷工减料，而且所用物料均尽可能用最好的。之所以能够做到低价，原因主要是准系统以及核心配件采购量大，进货价格低，再加上低利润的销售策略以及给力的市场渠道。

以下为说明全文：

神舟电脑一直以超高性价比博得广大小伙伴们的喜爱，但也遭到许多船黑的质疑，质疑神舟的用料及为何低价。为了解开大家的疑惑，在此本人作以下说明：

一、神舟从不偷工减料，而且所用物料均尽可能用最好的。

神舟的准系统目前仅广达、蓝天、和硕三家供应商，他们在业内的口碑是有目共睹的。他们同时给很多国际品牌贴牌生产，他们的厂长不可能要求工人给国际品牌生产做工要细致些，而给神舟生产故意把做工做得粗糙些，他们均是按统一的标准及规范生产的，这是工业化大生产的本身规律。

神舟的CPU均采用英特尔公司的产品，内存均采用三星、hynix等原厂内存颗粒的原厂牌内存条。市场上再好的贴牌内存条我们都不敢用，鬼知道他的颗粒是什么东西。硬盘在调查以后未来主要用口碑最好的西数硬盘。SSD市场上鱼龙混杂，经我司严格测试，只有建兴及phison能通过我们的测试，至于液晶屏，我们一律向原厂采购，主要有友达、LG、奇美，低端会用一些京东方。

二、那么神舟为什么低价呢？

1.相对于准系统等小厂商

①神舟战神准系统每月采购5万台左右（他们甚至2000台不到），故准系统我司采购价格至少低10%左右。

②神舟I5及I7 CPU每季度采购量在十几万以上，这种高端返点较大。

③全高清屏我司全部从原厂购买，一次至少3万-5万，甚至十多万一起买，价格自然比流通市场炒货的低很多。由于全高清屏流通量很小，我司常常可赚20-30美元向市场抛售。

至于其他部分价格差异已不重要了，仅以上3条，我司比一般做准系统订制的装机商成本就要低500-800元人民币。

2.神舟的销售策略为低利润销售

神舟永远只赚10%-20%，而且现在神舟的新产品一开始常以成本价首发，再逐渐上调至10%-20%的利润区间，所以首发价更加震惊，出现许多品牌或自己组装，成本都做不到的情况。

3.神舟的渠道很给力

神舟没有总代、分代等层层渠道分利。神舟出厂直接到经销商再到消费者，仅三层。（行业内常常要5至6层，每层5%-10%，到消费者至少高了20%以上。）另外神舟的渠道文化也受神舟经营理念的影响，很拼，常常赚50-100元就卖，导致最终消费者受益，同时在市场上表现为比竞争对手价格低很多！

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