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The author:(作者)归海一刀
published in(发表于) 2014/3/20 6:25:49
Chinese drama fans in Korean media advertising mediums， claiming to be non-low IQ

Original title: China's "star dust" in the Korean media advertising mediums claim to non-low IQ

Korea the Chosun Ilbo published 19th entitled "Asian stars fans justify action" full-page ad, with China and South Korea both claim to be made "less educated, lower-income viewers like to watch Korean drama" freedom of Seoul National University professor Kang to the heroine of the hit Korean drama TV series from the stars you "teach" (Kim Soo-hyun plays) an apology. The advertisement came in the Chosun Ilbo prior to Community Edition, International Edition, according to the industry, ad costs at least need more than 100,000 yuan.

The advertisement first invoked Korea media "Professor Kang" thesis-the "highly educated, high-income viewers like to watch ' rational and easy ' American TV; less educated, lower-income viewers like to see ' no logic, emotional outlet ' drama. "The ads said:" Professor Kang, you're wrong! we love Korean drama, we love min-June, XI, we love a high IQ! " Advertisements urging people watch Kim Soo-hyun visit China March 21 a puzzle entertainment, and professor Kang to apologize.

Ads referred to as "Professor Jiang" is Seoul National University media Professor Jiang Ming gu, he and the school's Asian Institute has 5 people written by the authors of the series of television viewers in China consumption guide papers June 2013, published in the academic journal on the broadcasting of cultural studies. Through the summaries can be seen, the purpose of this paper is by studying the Chinese audience acceptance of various episodes, analysis of consumer preferences of the audience. Paper group last January by questionnaire survey interviewed 400 residents of 20-50 in Beijing, showed respondents of soap operas from high to low level in the following order: American TV, sweet drama, drama, drama, Japanese and Thai drama. The show accounted for 47.6%, compared to 28.2% in Korean. Investigation through to the audience from four combinations of high and low income and education studies: less educated types of episodes of high income earners like more realistic, emphasis on logic; well-educated high-income liking rational and lively episodes; low-income people with low academic preferences "not respect the logic of sensual" plot; and lower-paid workers with higher qualifications like romantic and fashion shows.

Jiang Ming, please Korea media said on their papers is a simplistic distortion due to media coverage of the dispute, its intention is said Chinese audiences like to watch all episodes. Korea Netizen 19th joined the criticism of Professor Kang's side, saying it should be to the spectators of China and Korea viewers an apology. But there are Internet users appear to believe, not to mention the paper misinterpreted, "Chinese people because of this little thing to advertise abroad, a little crazy." (Wan Yu)

　　原标题：中国“星粉”在韩媒登广告要正名 自称非低智商

　　韩国《朝鲜日报》19日刊登题为“亚洲星星迷正名行动”的整版广告，以中韩两种文字要求之前被称发表“低学历、低收入观众喜欢看韩剧”言论的首尔大学姜教授向热播韩剧《来自星星的你》主人公“都教授”(金秀贤饰演)道歉。该广告排在《朝鲜日报》的社会版后、国际版之前，据业内人士介绍，广告费用至少需要十多万元人民币。

　　该广告首先援引韩国媒体对“姜教授”论文的报道——“高学历、高收入的观众喜欢看‘理性又轻松’的美剧;低学历、低收入的观众喜欢看‘无逻辑性、感情发泄’的韩剧。”广告称：“姜教授，你错了!我们爱韩剧，我们爱都敏俊xi， 我们更爱高智商!”广告词呼吁人们3月21日观看金秀贤做客的中国电视台一档益智娱乐节目，并要求姜教授道歉。

　　广告所称的“姜教授”是首尔大学媒体信息系教授姜明求，他和该校亚洲研究所研究员共5人执笔撰写的《中国电视观众的连续剧消费品味指导》论文2013年6月发表在学术杂志《放送文化研究》上。通过摘要可以看出，该论文的研究目的是通过研究中国观众对各种剧集的接受程度，分析观众的消费喜好倾向。论文小组去年1月通过问卷调查形式采访了400名20至50岁的北京居民，结果显示受访者对连续剧的喜好程度从高到低依次为：美剧、香剧、韩剧、台剧、日剧和泰剧。美剧占到了47.6%，而韩剧为28.2%。调查还通过对观众收入和学历高低的四种组合研究得出：低学历高收入者喜好的剧集类型较为现实、重视逻辑;高学历高收入则喜好理性而轻快的剧集;低学历低收入者偏好“不重视逻辑的感性”的剧情;高学历低收入者则喜好浪漫而时尚的剧集。

　　姜明求对韩国媒体表示，对其论文的争议是由于媒体简单化的歪曲报道产生的，其原意是说中国观众喜欢看各种剧集。不少韩国网友19日加入到了批判姜教授的一边，称其应向中国观众和韩国观众道歉。不过也有网民认为，且不说该论文被曲解，“中国人因为这点小事到国外登广告，有些疯狂”。(万宇)

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