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The author:(作者)归海一刀
published in(发表于) 2014/3/24 3:47:28
United Kingdom agency reported that the Chinese public to China’s realization of dream high

News London, March 23 United Kingdom's biggest advertising and public relations group WPP Group has released investigation report on the strength and potential of the Chinese dream. Report pointed out that "China dream" made time is very short, but it has been widely known in China. People in China to "China dream" is a high level of cognitive, far more Americans United States dreams, British United Kingdom dream cognition.

The report on population surveys in China, the United States and Britain believe that dreams of China and United States dreams, United Kingdom dream has both similarities, there are also many different.

Investigations revealed that the 92% of Chinese people surveyed know "China dream", in which 80% was learnt from the Internet. By contrast, only 81% Americans heard of the "United States dreams", and heard the term "United Kingdom dream" only 10% of the British people.

Report concludes that from a personal point of view, China dreams, United States dreams, United Kingdom dream is similar, the three people most want to access at the individual level of health, happiness and good living conditions of families. Dreams of China and United States dreams, United Kingdom differ from dreams, China dream is "dreams" and "dreams" interwoven, personal dream dream achieved without the home support.

Report finds that people in China to "China dream" attraction more confident. China produced over one-third surveyed found, United States is the world's "Utopia", but there are 42% people in China that, in another 10 years, China will become a "Utopia".

For the realization of a dream, the Chinese, the Americans, the British are personal efforts first. Individual efforts, the Chinese people value most, "interpersonal relations", Americans are stressed "adventure", but the Englishman has a bias of "luck".

In addition, there are over two-thirds of Chinese people surveyed believed that China's independent brand overseas is an indication of China's global influence. For achieving this dream of China, China's younger generation is trying the "made in China" upgraded to "created in China" in order to enhance the international influence of the Chinese brands.

The report is part of the WPP companies in China annual brand survey. The main purpose of this survey is that characterised the Chinese dream from a consumer perspective, in comparison, the United States and Britain three national "dream of cultural" differences reveals brand relationship with the China dream, and dream for enterprises in China under the background of marketing recommendations. (End text)

(Original title: United Kingdom report: Chinese citizens "China dream" high cognitive level)

　　中新社伦敦3月23日电 英国最大的广告和公关集团WPP集团近日发布《中国梦的力量与潜力》调查报告。报告指出，“中国梦”提出的时间虽短，但在中国已妇孺皆知。中国民众对“中国梦”认知程度很高，远超美国人对美国梦、英国人对英国梦的认知程度。

　　这份报告对中、美、英三国民众问卷调查后认为，中国梦与美国梦、英国梦既有相似之处，也存在很多不同。

　　调查显示，有92%的受访中国民众知道“中国梦”，其中八成是从网上获悉。相比之下，只有81%的受访美国人听说过“美国梦”，而听说过“英国梦”的英国人只占10%。

　　报告认为，从个人层面来看，中国梦、美国梦、英国梦是相似的，三国的民众都最希望在个人层面获得健康、幸福和良好的家庭生活条件。中国梦与美国梦、英国梦的不同之处在于，中国梦是“个人梦”和“家国梦”的交织体，个人梦想的实现离不开家国梦的支撑。

　　报告认为，中国民众对“中国梦”的吸引力更加自信。受访中国人中有超过1/3认为，美国是当今世界的“理想国度”，但有42%的中国民众认为，再过10年，中国将会成为“理想国度”。

　　对于梦想的实现途径，中国人、美国人、英国人都将个人努力排在第一位。个人努力之外，中国人最重视“人际关系”，美国人强调“冒险”，而英国人则偏重“运气”。

　　此外，有超过2/3的受访中国人认为，将中国自主品牌推广到海外是中国全球影响力的体现。为实现这个中国梦，中国年轻一代正努力设法将“中国制造”升级为“中国创造”，以提升中国品牌的国际影响力。

　　该报告是WPP公司对中国品牌年度调查的一部分。本次调查的主要目的是，从消费者视角描绘中国梦，比较中、美、英三个国家“梦文化”的差异，揭示中国品牌与中国梦的关系，并为企业在中国梦背景下的市场营销提出建议。(完)

(原标题：英国机构报告：中国民众对“中国梦”认知程度高)

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