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The author:(作者)归海一刀published in(发表于) 2014/3/24 4:27:42 Google into the logistics industry， has sent “date to“ express car，
Google into the logistics industry, has sent "date to" express car-Google, Google,Google Shopping Express-IT information Google into the logistics industry, has sent "date to" express car
In San Francisco last year when Google tests "same day" (Same-Day Delivery) logistics services, and industry experts for Google to enter the little profitable entity business decision, expressed shock.
In fact Google logistics business will go quite to the point of this: If you buy a toothbrush or a Coke, they also wanted to take to contain the elephant box packaging.
Now, after a year of trial operation, Google plans to the business development of China Everbright. They have the extension of goods range from general merchandise goods to fresh produce. According to them, only now in the San Francisco Bay area (Silicon Valley region) there are thousands of orders per day.
Some friends said hands on the $ 60 billion in Google, there is nothing to play. Google Fiber like this before, so it is with this same day logistics ... ...
Same day logistics services provided by Google and other online merchants, the biggest difference is that in the "last mile" speed. And last mile delivery efficiency is most important online shopping and logistics experience, currently most of the express industry worldwide is the weakest link.
However, other vendors will not idle. According to the information at our disposal, Ebay Now services 1-2 hours with City Express, charging $ 5 each; Amazon Prime Fresh service which costs 299 dollars, higher than the $ 35 may quickly arrived on the same day.
Problem is, other competitors are professional, Google started out as a search engine, has almost no line entity business, why in the Red Sea, not much effort on the development of logistics business space?
An analyst Colin Gillis of BGC Partners believes that Google this time concentrating their efforts on the logistics business, and optimize our search engine are not unrelated: "through the logistics business, Google can find out which users clicked on their results after the break turned into buyers.
In any case, the feedback received from partners at present is welcome. Palo Alto is a shop of the local Toy & Sport Manager said, ever since and Google on the same day to business collaboration, and sales increased 15%. "Every day at least 30-40 orders that we would hire staff dedicated to Google alone delivery driver load and unload cargo. ”
Once seniors aren't optimistic about the logistics industry.
Rise of 90 's of the last century an online logistics services, former COO Kenneth Trevathan says: "unless Google has a fantastic little magic, otherwise this business and don't make money. Or they would put in place a ' minimum order amount ', or small order surcharge. ”
谷歌进军物流业，已派出“当日到”快递车 - 谷歌,Google,Google Shopping Express - IT资讯谷歌进军物流业，已派出“当日到”快递车
当Google去年在旧金山测试“同日到"（Same-Day Delivery）物流服务的时候，业界人士对于Google进入这个没什么利润的实体业务的决定，表示震惊。
事实上Google把这个物流业务也搞得挺夸张：如果你买把牙刷或者一罐可乐，他们也恨不得拿个能装下大象的箱子包装。
现在，经过一年的试运营，Google准备将这个业务发展光大了。他们已经准备将物品范围从百货物品扩展到生鲜产品。据他们说，现在仅在旧金山湾区（硅谷所在的区域）每天就有数千个订单。
也有朋友表示，对于手握600亿美金的Google，没有什么是玩票。之前的Google Fiber是这样，这次的同日到物流也是这样……
Google提供的同日到物流服务和其他在线电商，最大区别就在于在“最后一公里”的速度。而最后一公里的运送效率则是在线购物和物流体验中最重要，目前也是全世界大部分快递业中最薄弱的一环。
不过其他电商也没闲着。根据我们掌握的资料，Ebay Now服务，1-2小时同城快递，收费5美元每次；Amazon Prime Fresh服务，年费299美元，高于35美元的订单均可同日快速运达。
问题是其他的竞争对手都是专业的电商，Google作为一个搜索引擎起家，至今几乎没有线下实体业务，为何要在这个基本上红海，没多大发展空间的物流业务上花费精力呢？
BGC Partners的一名分析师Colin Gillis认为，Google此番在物流业务上下功夫，和优化自己搜索引擎不无关系：“通过物流业务，Google能够了解哪些用户在点击了他们的搜索结果广告之后转化成了购买者。
不管如何，目前从合作商家处得到的反馈是可喜的。Palo Alto本地的一家商店Toy & Sport的经理表示，自从和Google同日到业务合作之后，销量增长了15%。“每天多了至少30-40个订单，以至于我们要单独聘用工作人员专门给Google的送货司机装卸货物。”
而曾经的物流业前辈对此并不看好。
上世纪90年代兴起的一个在线物流服务的前任COO Kenneth Trevathan表示：“除非Google有什么神奇小魔法，否则这行当根本赚不了钱。要么他们会订立一个‘最小订单额’，要么给小额订单额外收费。”
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