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The author:(作者)归海一刀published in(发表于) 2014/5/3 9:07:23 Travel up to network travels， integrations earning tens of thousands，
Travel up to network travels, integrations earning tens of thousands of-51, travel, tourism, advertising-IT news Travel up to network travels, integrations earning tens of thousands of
The "51" little holiday, many people will opt for short-distance travel, at the same time, there have been many so-called online travel hotel reviews written by the biggest loser.
Recently, however, a travel website said on its Web site a number of travel of staff received the biggest loser sixin, indicate that if the reference to staying in a hotel in travels and writing positive reviews, you can get 500 to 800 Yuan reward. Sender claimed to be a PR firm staff.
Reporters found during the investigation, a similar phenomenon happened to do some travel up to individuals earning tens of thousands of dollars is not difficult.
The origin
Plug the network travels travels "soft advertising" light
Recently, the staff issued a message for a travel website. He said he received multiple travel sites talent sixin, you can just mentioned the names of some hotels in his travels, and upload photos, giving a positive evaluation, you can get 500 Yuan to 800 Yuan reward.
According to the staff member said, the sender is not the employee of the site, claiming to come from a public relations company, travel Web site has nothing to do with them.
The staff member said, recent travel for many Web sites also have information site to report such sixin, and said he was sick of this public relations.
"The only real assessment to help users, which is the Foundation of our industry. "He said that if users see or write false information in travel, it might ruin the whole trip.
Survey
Their biggest loser: travels into the soft advertising earning tens of thousands of
In fact, found in a survey of journalists, traveling up to insert in their travels "soft advertising" is not alone, and that gives them significant revenues.
Travel up to one small piece has its own travel blog, and Twitter, and have a lot of readers. In his personal page, lots of PR companies and brands are in the mail, and want to cooperate with it.
In Zhang's view, they travel with some brands of cooperation of this kind are not uncommon in circles. As the visibility and quality of travel travel travel author are different, public relations firms and brands the price are not the same.
Now, Zhang received multiple brands and PR companies every week offer of cooperation, which itself can have tens of thousands of dollars of revenue every month. Because you're always "on the way", he had his own brokerage team devoted to these businesses.
Small introductory, cooperation not only with these companies is to stay at designated hotels, some laptop brands, digital camera brands are also looking for him, for his traveling provides all kinds of supplies, "the basic amount to be sent. "Sometimes, these products appear in his travel photos.
Views
Attorney: travels in the inserted advertisements should be marked out
"Some people really have no bottom line. "Zhang said he is guided by a moral bottom line, real insights will be written in my travels. But there are also some travel up to people, and do not go to a hotel or eat some snacks, public relations firm after they received the money be sent to their travel photos, and make a positive assessment, it belongs to deceive the reader.
"The community does this phenomenon. "Beijing-Chaoyang District account manager at a public relations firm said that such behavior is not uncommon, these famous travel people be considered media, cooperation with the famous account is a means of network marketing.
He suggested that when their talent to make the promotion, can also be considered in the article raises some sign or statement to remind readers that this is advertising. In addition, he said, some writers have not been somewhere, but takes the money and said that having seen or go somewhere when you actually say very good, these are false advertising, to trick the audience's compositions.
Beijing Jinghua said law firm kangkai, regardless of their talent published in travel sentiment is heartfelt, made sense after all your money belongs to the field of advertising. In accordance with the relevant provisions of the law on advertising, in principle, should be in the article raises logo ads, contact information so readers can have the corresponding judgment.
旅行达人网撰游记，植入广告月薪上万 - 五一,旅行,旅游,广告 - IT资讯旅行达人网撰游记，植入广告月薪上万
“五一”小长假，许多人会选择短途旅游，与此同时，网上出现了许多所谓旅行达人写的酒店评价。
然而最近，某旅行网站工作人员称自己网站上的多位旅行达人收到私信，表示只要在游记中提到住在某酒店，并写正面评价，就可以获得500至800元不等的酬劳。发信者自称是一家公关公司的工作人员。
记者在调查中发现，类似现象的确在一些旅行达人身上发生过，个别人士月入上万元并不难。
缘起
网络旅行游记插“软广告”被曝光
最近，某旅行网站的工作人员发布了一则消息。他称自己网站里的多位旅行达人收到了私信，只要能够在自己的游记里提到一些酒店的名字，并上传酒店照片，给予正面评价，就可以获得500元到800元不等的酬劳。
据该工作人员称，发信者并非是该网站的员工，自称来自于某公关公司，与他们的旅行网站无关。
这名工作人员称，最近不少网站的旅行达人也都跟网站举报过这类私信信息，并表示自己很反感这种公关行为。
“只有真实评价才能帮到用户，这也是我们这个行业的根基。”他说，如果用户在游记中看到或者写出不实信息，很可能毁了整个旅行。
调查
旅行达人：游记植入软广告月入数万
事实上，记者在调查中发现，旅行达人在自己的游记中插入“软广告”并非个例，而这也给他们带来了不菲的收入。
旅行达人小张有自己的旅行个人博客和微博，并拥有大量的读者。在他的这些个人页面中，很多公关公司和品牌公司都在留言，希望与其合作。
在小张看来，他们这类旅行达人与一些品牌的合作在圈内并不少见。随着旅行游记作者知名度以及游记质量的不同，公关公司和品牌公司所出的价钱也不一样。
现在，小张每周都会收到多个品牌公司和公关公司的合作邀约，这些合作让自己每个月能有几万元的收入。由于自己总是“在路上”，他有自己的经纪团队来专门接洽这些业务。
小张介绍，跟这些公司合作的内容不光是入住指定的酒店，一些笔记本品牌、数码相机品牌公司也会找他，为他在旅行时提供各类用品，“基本相当于是送的。”有时，这些产品会出现在他的旅行照片中。
观点
律师：游记中插广告应标出
“有的人确实没有底线。”小张说，自己一直恪守着一个道德底线，会将真正的感悟写在游记里。但也有一些旅行达人，并没有去某家酒店或吃某种小吃，却接了钱后将公关公司发给他们的照片发在游记中，并作出正面评价，这就属于欺骗读者。
“圈内确实有这种现象。”北京朝阳区的一家公关公司的客户经理表示，这类行为不少见，这些有名气的旅行达人被视为自媒体，与这些名人账号合作是网络营销的一种途径。
他建议，旅行达人在做推广时，也可以考虑在文章中加注一些广告标识或者声明，以提醒读者这是广告。此外，他表示，一些写手没有去过某地却因为收了钱而说去过，或者去了某地以后明明实际一般却说很好，这些都属于虚假广告，有欺骗受众的成分。
北京京华律师事务所律师康凯表示，不管旅行达人在游记中发表的感悟是否发自内心，收钱后发表的感悟都属于广告范畴。根据《广告法》的相关规定，原则上都应该在文中加注广告标识，好让读者在接触信息时能有相应的判断能力。
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