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The author:(作者)归海一刀
published in(发表于) 2014/5/3 9:07:44
“Please look for famous trademark of China“ ended， offenders are fined 100，000 yuan，

"Please look China's well-known trademarks" end, offenders are fined 100,000 yuan-please look China's well-known trademarks, trademark-IT news "Please look for famous trademark of China" ended, offenders are fined 100,000 yuan

"Do you know what trademark representatives? "1st reporter interview a number of supermarket consumers, most of the respondents said that" well-known trademark description this product a high reputation, the quality is good, reassuring! "But the head of the trademark Department of Jiangxi province told" the ' trademark ' was not honorary titles. "Trademark has been misunderstood, May 1 the implementation of the new provisions of the trademark law," well-known trade mark "no appear on packaging, also cannot be used for advertising, exhibit, or face a fine of 100,000 yuan.

Many people misunderstand the "well-known trade mark" thought that it was a good brand can buy

In recent years, some companies get "well-known trade mark" after using it as a shortcut to improve product visibility and competitiveness, and even advertising misled consumers, the "well-known trade mark" as honorary titles.

"Famous trademark is a brand CCTV's ads often play ', please look for well-known trademarks in China ', does that mean trademark is a good brand. "Donghua University student Zhou Yuanyuan thinks so.

Live in the area, honggutan, Nanchang, Chen also said that what they buy at the Mall while also reading "well-known trade mark", this should represent good quality and can be safely used.

Trademark is not an honorary title? In this regard, the reporter interviewed the trademark Sun Zhihui, Deputy Director of Jiangxi province is high. "Famous trademark is a legal concept, not honor. "Sun Zhigao introduction, product bears a" well-known trade mark "logo, is not sufficient to indicate its quality is better than similar products.

"Well-known trade mark" are not honorary titles to the advocacy of 100,000 yuan fine

It is understood that on May 1 after the implementation of the new trademark law, producers and operators will also "well-known trade mark" for goods, packages or containers, or in advertisements, exhibitions and other commercial activities, the new trademark law will be revised, shall be liable to fine of 100,000 yuan.

"Famous trademark is a legal concept, with the honorary title is inherently different. Had been intended to strengthen the protection of high visibility marks, to resolve trademark disputes, control ' market dominance '. Some businesses sell trademark as brand, ' well-known mark ' the words printed on the packaging, and are widely used in advertising. "Sun Zhigao said that the new trademark law to increase its" famous brand "awareness and use of prohibited requirements, designed to guide" well-known trade mark "return to legislative intent, becoming a symbol of law, comprehensive specification.

Old and new packages are part of "well-known trade mark" product has removed the word

1st, journalists came to wangzhongwang, CRV, several large supermarkets such as Wal-Mart, found that alcoholic beverage, condiments, canned and dried beef is a section on "famous trademark" logo. Alcohol use "China well-known trademark" identify more.

In addition, the reporter also noted that a section called "fiery DACE" cans there are two packaging on the same shelf, which manufactured in January are printed on the product packaging "famous Chinese trademark" words, whereas the March on new packaging factory was not. In addition there are several condiments on the new package was removed "famous trademark".

"After the implementation of the new trademark law does not mean that all printed with ' famous brand ' products are not sold. "Sun Zhigao introduction, prior to May 1, circulating, or to allow the sale, until you have sold or the warranty expired, and products into circulation after May 1, it cannot last.

“请认准中国驰名商标”终结，违者罚10万元 - 请认准中国驰名商标,驰名商标 - IT资讯
“请认准中国驰名商标”终结，违者罚10万元

“您知道驰名商标代表什么吗？”1日，记者随机采访了多位正在超市购物的消费者，大部分受访者都表示，“驰名商标，说明这个商品信誉高，质量好，让人放心！”但江西省商标处的负责人却告知“‘驰名商标’并非荣誉称号。”针对驰名商标被误解情况，5月1日起实施的新《商标法》规定，“驰名商标”禁止出现在商品包装上，也不能用于广告宣传、展览，否则将面临10万元罚款。

不少市民误解“驰名商标”认为它代表好品牌可放心购买

近年来，一些企业在获得“驰名商标”后，将其作为提高产品知名度和竞争力的捷径，甚至利用广告宣传误导消费者，把“驰名商标”当作荣誉称号。

“驰名商标是一种品牌效应，央视的广告经常播放‘请认准中国驰名商标’，那就代表驰名商标是好品牌吧。”东华理工大学的大三学生周媛媛这样认为。

家住南昌红谷滩新区的陈女士也表示，自己在商场购买东西时也会看“驰名商标”，有这个字样应该就代表着质量好，可以放心使用。

驰名商标是不是一种荣誉称号呢？对此，记者采访了江西省商标局副局长孙志高。“驰名商标只是一种法律概念，并非荣誉称号。”孙志高介绍，商品贴着“驰名商标”标识，并不足以说明其质量胜过同类产品。

“驰名商标”并非荣誉称号以此宣传者处以10万元罚款

据了解，新《商标法》5月1日正式实施后，生产、经营者如果还将“驰名商标”用于商品、商品包装或容器上，或广告宣传、展览、其他商业活动中，将按修改后的新商标法处理，将处10万元罚款。

“驰名商标是一个法律概念，与荣誉称号有着本质上的区别。原本是为了加强对较高知名度商标的保护，是为解决商标争议，控制‘傍名牌’行为。某些企业把驰名商标当作推销产品的金字招牌，将‘驰名商标’字样印制在包装上，并广泛用于广告宣传。”孙志高说，新《商标法》增加对“驰名商标”宣传和使用行为的禁止性规定，旨在引导“驰名商标”回归立法本意，成为一种法律符号，将更加全面规范。

新旧包装不一样部分曾有“驰名商标”的商品已去除该字样

1日，记者来到旺中旺、华润万家、沃尔玛等多家大型超市，发现酒类、调味品、罐头、牛肉干上仍有部分“驰名商标”的标识。其中，酒类使用“中国驰名商标”标识的较多。

此外，记者也注意到，一款名叫“豆鼓鲮鱼”的罐头在同一货架上出现两种包装，其中1月份生产的产品外包装上印有“中国驰名商标”字样，而3月份出厂的新包装上则没有。另外有几款调味品的新包装上也去除了“驰名商标”字样。

“新《商标法》实施后，并不代表所有印有‘驰名商标’的产品都不能销售。”孙志高介绍，5月1日以前进入流通领域，还是允许上架销售，直到销售完或者保质期过期，而5月1日以后进入流通领域的产品，则不能上架。

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