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The author:(作者)归海一刀published in(发表于) 2014/5/3 9:44:04 1 million secondary drop Beijing no one buys， real estate enterprises in disguise markdowns
Beijing prices diving collective property in Golden Week "premature death"
Beijing property market "51" Golden weeks spent in silence. "Dong San Huan international 137 square metres, three with dual Jing Hesheng, could fetch 7.5 million Yuan, now 6 million dollars urgent sale. "Total direct plunged more than 1 million Yuan for housing, housing or for anybody.
Second-hand housing in Beijing has been slow. "And I'll be in 2013, also in selling a House, 100 square meters of houses, were sold out. "Vanke Mao Daqing, Deputy Chief Executive of" 51 "Eve hinted at an internal meeting," it's unsalable, broker I cut, I told my agent I was sold at cost, without calculating interest, the end result is, I do not sell, rent. ”
Related data and statistics, Beijing's second-hand house prices had fallen 4 consecutive months.
Second-hand house prices dive under the influence of differentiation in the sluggish market in Beijing. Survey found that under the financial pressure of part of the property by way of discounts "to change", while others reluctant to let properties for sale are faced with situations that cannot be priced.
Second-hand house prices in cold
Hopson international, located inside the East third ring road, above the regional average price 50,000 yuan per square meter, but at present there is no city. "In contrast, the 137 square meters of the House is the largest cuts, but no one has to pay for it. "The Agency can't even remember how many phones have been also did not sell this House.
Outside of the ring and the House is facing the same dilemma. Late last year, the ocean at the guanzhuang xinyue, 81 square meters for 2.6 million dollars, the owner is responsible for taxes and fees. "When the money is ready, last owner decided to sell this year, and the price again. "Now, Mr Wang lucky homeowners back.
At present, this House called the price of 2.5 million Yuan, homeowners take on taxes, but there is no one to buy. "Like the second-hand housing has begun widespread direct price cuts of more than 100,000 yuan. "I love my home store managers describes.
Statistics show that second-hand house prices had fallen from 4 consecutive months since last December, Yin. Zhongyuan, chain home, I love my family and other large agency investigations, a suite of obvious changes in the owners, worried about the future prices will turn around.
Centaline said Li Wenjie, Managing Director, northern China, secondary listings listed bargaining space continues to grow, 60% property listing prices have seen a downward in the first quarter, in April weeks secondhand bargain space rose to 3% from 2% per cent in the first quarter. "Beijing's wait-and-see mood of the property market is strong. ”
According to centaline data, between April 27 and April Beijing's second-hand House deals 6317, fell 18.2%. It is close to the worst record over the last 6 years.
New promotional wars fought
Previously owned homes under the influence of differentiation in the sluggish market. Total wanke Orange took the lead in price opening sale market, followed by impressions Taihu in East Asia located in Tongzhou. Impression of Taihu in East Asia to second-stage housing market prices from expected 26,000 yuan adjusted to 22,000 yuan/square meter/square meters, and products from the original forecast of rough adjustment for decoration.
Although vanke official statements on many occasions, total wanke orange is not price, is in accordance with the rates approved by the construction Committee. "Vanke is an obvious disguise price cuts, raise prices when times are good, through decoration, today launched a stock simply reacted to the housing situation. "Developers official told China business news reporters.
Is likewise vanke property, COFCO vanke Lake Park, Tongzhou, located at the end of last year when he was campaigning to price a predetermined 30000-32000 Yuan/square meter, current prices for 26000 dollars per square metre. "Vanke decoration housing grounds again. "The developer said, including vanke, multiple new opened projects, increase the intensity of the push plate.
Up to now, Beijing auction supply during the year had reached 57 projects with a total domestic up to 16179, 28 projects compared to same period in 2013, 8197, rises reaching 97%.
Centaline property statistics, expect that the project has reached 40, whose May, ritzy mansion, Beijing yintai voted [1.35% funds the Institute] · expected listing items, such as the Park Hyatt House, total domestic roots will exceed million.
Surveys have shown that in 2013, about 20,000 of the item you want is 1:4 than the basic supply and demand, but has been gradually reduced to 1:2.
Yahao Agency Marketing Director Guo Yi believes that current business concentrated on pushing ahead into the city, I can buy that part of the customer, if you miss this window of time, market still has not improved in the second half, developers can only be changed by low prices or even cut prices.
Decline in house prices into channel
Disguised price cuts were at the beginning.
Hot zone yizhuang vanke golden mile east of the location of the County, from about 32,000 yuan per square meter, down to 30,000 yuan, with refined decoration, actual prices have dipped below 30,000 yuan in Beijing urban construction [0.27% funds the Institute] Haizi House fell to 28,800 Yuan directly from the 36,000 yuan, drop the fine decoration. Lincoln Park from 36,000 directly down to 32,000 yuan, publicity is 26,000 yuan, because it contains $ 6000 worth of renovations.
Yahao Agency Marketing Director Guo Yi believes that Beijing property market currently releasing long-lasting regulatory policy signal, continued tightening of bank credit, buyers ' real purchasing power is declining, the supply and demand situation of the market is changing, room business had to choose to risk prices to change in the future.
Under the 2013 annual report 118 listed real estate enterprises in 2013 stock totaled 1.81 trillion yuan, from 2012 to further increase 370.9 billion yuan, representing a 28%. If the revenue in 2013, stock take 32 months to digest all of the property market.
From a data perspective, so far this year, 20 companies are already spending 4 months in a row in the land. January highs for the year, total amount of up to 60.099 billion yuan, then downward every month, in February compared to January, almost cut, 32.562 billion yuan in March and declined further to 25.454 billion, April 23rd, only 5.595 billion dollars.
Centaline said Zhang Dawei, Chief Analyst, price has been largely stalled in the first half. "Room business has chosen to price change. "Statistics show that in April 2014, China's urban housing (sluggish) 288 price index at 1098.3 points, down 0.3 points from the previous month, the chain dropped slightly by 0.02%, up 6.9%, since the nationwide house price index in July 2012 fell for the first time after rising for 21 consecutive months.
(Original title: Beijing Golden Week plunged more than 1 million are still out of the property market collapse in the price)
北京房价集体跳水楼市黄金周“夭折”
北京楼市“五一”黄金周在寂静中度过。“东三环双井合生国际137平方米三居，市价750万元，现在600万元急售。”房屋总价直接跳水100多万元，房屋还是无人问津。
北京二手房已出现滞销。“我本人在2013年也在卖一套房子，100平方米的房子，就卖不掉。”万科副总裁毛大庆“五一”前夕在一次内部交流会上透露，“现在是越等越卖不掉，经纪人让我降价，我告诉经纪人，我是以成本价卖的，都没计算利息，结局就是我不卖了，收租金。”
相关数据统计，北京二手房价格已经连续4个月下跌。
在二手房价格跳水的影响下，北京一手房市场发生分化。调查发现，在资金压力下部分楼盘通过打折的方式“以价换量”，而另外一部分不愿让利的楼盘却面临无法定价的局面。
二手房降价遇冷
合生国际，位于东三环内，该区域每平方米均价都在5万元以上，只是目前有价无市。“相比而言，这个137平方米的房子是目前降价幅度最大的，但还是没有人来买。”该中介都不记得打了多少个电话，也没有推销出这套房子。
四环外的房子也面临着同样的窘境。去年年底，位于管庄的远洋新悦，81平方米要价260万元，业主负责税费。“当时钱都准备好了，最后房主临时决定放到今年再卖，想再涨价。”如今，王先生庆幸当初房主反悔。
目前，这套房子叫价250万元，房主承担税费，但还是没有人来买。“像这样直接降价10万元以上的二手房已经开始普遍。”我爱我家一门店经理介绍。
统计数据显示，二手房价格也已经从去年12月以来连续4个月阴跌了。中原、链家、我爱我家等大型中介机构调查，有多套房的业主心理发生了明显的变化，担心未来房价会掉头。
中原地产华北区董事总经理李文杰表示，二手房房源挂牌议价空间继续增加，有60%的房源挂牌价格都在一季度出现了下调，4月首周二手房议价空间从一季度的2%左右上涨到3%。“北京楼市观望情绪浓郁。”
根据中原地产的数据，至4月27日，4月北京二手房成交6317套，环比下降18.2%。这是接近最近6年以来的最差纪录。
新房促销战打响
在二手房影响下，一手房市场出现了分化。由住总万科橙率先降价开盘售入市，位于通州的东亚印象台湖紧随其后。东亚印象台湖将二期住宅入市价格从预期的2.6万元/平方米调整为2.2万元/平方米起，且产品由原先预期中的毛坯调整为精装修。
尽管万科相关负责人在多个场合声明，住总万科橙不是降价，是按照建委核准的房价。“万科是明显的变相降价，形势好的时候通过精装修提价，如今推出毛坯房只是顺应了房市的形势。”一开发商负责人向《中国经营报》记者介绍。
同样是万科的楼盘，位于通州太湖的中粮万科公园在去年年底造势时曾将价格预定在30000到32000元/平方米，目前价格则为26000元/平方米。“万科再次以精装修变毛坯房的理由。”上述开发商表示，包括万科，多个新开盘项目，都加大了推盘力度。
截至目前，北京年内供应的期房项目已经达到了57个，合计供应住宅高达16179套，相比2013年同期的28个项目、8197套，上涨幅度达到了97%。
中原地产统计数据显示，预期在5月入市的项目达到了40个，润泽公馆、京投银泰[1.35% 资金 研报]·公园悦府等项目都预期上市，合计供应住宅套数将超过万套。
调查表明，2013年，北京2万左右的刚需项目供需比基本是1：4，但目前看已经逐渐降低到1：2。
亚豪机构市场总监郭毅认为，目前企业集中在此时推盘抢先入市，还能争取一部分客户，如果错过这个时间窗口，下半年市场依然还没有好转，开发商就只能通过低价甚至降价来换量。
房价进入下降通道
变相降价已经拉开。
热点区域亦庄所在地的万科金域东郡，从3.2万元/平方米左右，降到3万元，带精装修，实际房价已经跌破3万元；北京城建[0.27% 资金 研报]海梓府从3.6万元直接降到了2.88万元，去掉了精装修。林肯公园从3.6万元直接降到了3.2万元，对外宣传是2.6万元，因包含了6000元的装修。
亚豪机构市场总监郭毅认为，目前北京楼市释放长效调控政策信号、银行信贷持续收紧，购房者实际购买力正在下降，市场供需形势正在发生变化，未来房企不得不选择舍价换量。
根据2013年年报，118家上市房企2013年存货总量达到1.81万亿元人民币，比2012年进一步增加3709亿元，增幅达到28%。如果以2013年的营业收入计算，楼市需要32个月才能消化所有存量。
从数据上看，今年以来，20家房企已经连续4个月减少了在土地方面的支出。其中1月为年内最高点，拿地总金额高达600.99亿元，随后便逐月下调，2月份拿地总额相比1月份近乎腰斩，为325.62亿元，3月份则进一步下滑至254.54亿元，4月截至23日，只有55.95亿元。
中原地产首席分析师张大伟表示，上半年价格已经基本停滞。“房企选择了以价换量。”统计显示，2014年4月，中国城市住房(一手房)价格288指数为1098.3点，较上月下降0.3点，环比微跌0.02%，同比上涨6.90%，全国一手房价格指数自2012年7月以来连续21个月上升后首次出现下跌。
（原标题：京房价跳水100多万仍无人问津 楼市黄金周夭折）
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