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The author:(作者)归海一刀
published in(发表于) 2014/5/5 7:16:16
4G bus： open bus battle

4G bus: open bus WIFI,4G bus scramble-network, mobile 4G, link 4G, virtual network operator-IT news 4G public transport: a new scramble for the bus

Fully open the 4G war, this time the operator's more eclectic, they even buses are not spared.

The beginning of 2014, alongside the city of Nanjing, Jiangsu mobile branch 4G Wi-Fi exclusive cooperation agreement signed three bus companies, as the city's 7,000 buses offer Wi-Fi. Earlier, Nanjing move has more than 150 articles on bus routes, 2,300 buses deployed Wi-Fi. In Jiangsu Province, Nanjing moved only "4G bus" strategic implementation of one of the currently deployed Wi-Fi bus in Jiangsu Province more than 10,000 vehicles, accounted for more than 15% in buses across the province. According to statistics, the Nanjing Wi-Fi daily bus service serving the community nearly 2 million passengers, traffic more than 8G/vehicles per month.

Over the same period, had just become a virtual network operator of bus line also issued public transport Wi-Fi strategy, they want to build 150,000 in 2014 year Wi-Fi, a bus line through the 4G network to complete this strategy.

This Wi-Fi will be 4G into the programme, was named "LTE-Fi", LTE-Fi can not only provide network, can also provide the user with accurate bus stop time , can help pay for tickets with a phone, providing enhanced social networking and entertainment information. 4G bus, is becoming an independent mobile Internet platform.

"On the face of it, public transport Wi-Fi just brings to the enterprise social image, but is worth far more than that. "Ruijie networks wireless product manager Yu Xiaolong told reporters:" it is definitely worth taking. "Ruijie networks is one of the LTE-Fi programme with the mainstream and major contributor to national bus with Wi-Fi.

In an interview with reporters, Yu Xiaolong are on their way to visit some of its provinces by the operator, which is start LTE-Fi strategy, for a long time, Yu Xiaolong between provinces to LTE-Fi rush, he said: "operators of most of the provinces are doing, moved construction of a relatively large number, but the three carriers are struggling. ”

LTE-Fi light bus mobile Internet platform

Due to the mobility of the bus, the traditional way into broadband Wi-Fi signal does not pass here, but for the occupation of users at most outdoor areas, operators have long tried to use mobile networks for buses with Wi-Fi coverage.

3G, China Unicom, mobile is already put eyes on the bus, but due to limitations in 3G, a large number of users using Wi-Fi in the bus speed is not guaranteed, poor experience, public Wi-Fi has not been able to scale development.

In 2012, the situation can be improved, this year, China Mobile LTE large-scale experimental network, this year in Zhejiang, Jiangsu, "4G bus" became a hot news. "LTE-Fi average for car users to allocate bandwidth, guaranteed rate. Ruijie networks consulting Ministry Southern District Director Xue Weiwen said: "Jiangsu peak Internet users per car per day for 30-40 person, in good area of LTE coverage, can achieve the rate of 1M per household.

When the user was finally able to use Wi-Fi to send on the bus debris, also disguised provides a new platform, which attract the majority of advertisers. "Many media platforms have long seen this part of the user community. "Yu Xiaolong analysis to reporters:" but the traditional means of public transport only a static, fixed forms of advertising, its single, boring, low accuracy, poor results. LTE-Fi will set up a new platform for the bus media, change bus media forms. ”

Virtual network operator bus line is also a completely new bus platforms of media practitioners, in 2014, the bus was officially launched online mobile virtual operation "bus mobile Wi-Fi network platform" core strategies, covering 30 provincial capitals and cities with 150,000 units of public transport vehicles, which formed 150,000 public transport Wi-Fi hotspot, daily to more than 200 million bus passengers with mobile access service for people.

"Bus Wi-Fi plan focused more on online business, they pay more attention to pairing with LTE-Fi and media platforms, and precision of the information push, who at the beginning of the construction planning the bus's personal social networking, entertainment, paid services. In contrast, operators currently focuses on overwrite, size, interface with a media platform has yet to be matured. "Yu Xiaolong told reporters," this new media forms are the mature, but will spread to airports, train stations, subways and other public places. ”

Due to the operator and the areas of expertise are different bus line, is more likely to occur in the future is the operator in the form of construction of the entire Wi-Fi platform, while online rental network interface with a media platform and mode of the cooperation between the two sides is gradually maturing.

LTE-Fi is a mature ' construction and planning

At present, the construction of Jiangsu mobile LTE-Fi has been open to the media, "media authentication interface pops up information, also can be based on user behavior information accurate delivery. "Yu Xiaolong, for example," for example, we can learn a user's precise route to the information, and then provide them with nearby shopping, dining, entertainment, and service information. ”

In addition, the LTE-Fi another significant effect is to raise the 4G network utilization. "In accordance with TD-LTE's current throughput capacity, every single RF throughput can reach 394GB. "Xue Weiwen projections" but combined with existing packages and user developments in computing, each radio frequency the maximum daily load could only 14GB, left 380GB. "The next 1-2 years, early LTE broadband usage is less than 4%, the simplest flow change is to make full use of the remaining 96% of bandwidth capacity.

Prior to the formal commercial 4G, China Mobile has built a 200,004 base station. In 2014, the number could reach 500,000 mobile 4G base station, in the early 4G, LTE-Fi can increase the utilization of the base station. Yu Xiaolong said: "and it is by far the lowest-cost plan, invested an average of 4000-5000 dollars per vehicle, can break even in two years. ”

But these were established on the basis of LTE-Fi the user experience is good enough, not many Wi-Fi can currently guarantee the usage of public transport. August 2013, Jiangsu mobile tender 9500 LTE-Fi device, building the province's bus with Wi-Fi. Suzhou public transport Wi-Fi background display: "700 buses, about 40 people per car values online user. ”

Start bus with Wi-Fi over the same period, Zhejiang, Beijing, Jiangsu and other provinces and cities are to no avail. Previously, Beijing daily on many bus routes in Beijing public transport Wi-Fi test, but found almost everything with "Wi-Fi this car has covered" mark on the bus were searching no signal or signal, but cannot be linked.

Compared with Beijing, Hangzhou, Jiangsu mobile experience to the success of "Jiangsu mobile accumulate the experience accumulated from the 3G era, writing bid specifications, and using devices from multiple vendors, mature industrial chain through market competition. "Yu Xiaolong, told this reporter:" with Beijing, Hangzhou is relatively extensive, devices are exclusively offered by single companies, there is no competition, lack of specifications. ”

As far as I know, currently only Jiangsu mobile to LTE-Fi to develop the appropriate tender specifications, this specification introduced in June 2013, then move according to the norms of the Group developed the "national standard", but the "GB" is relatively simple, limited guidance on industry chain, few adhere to the standards of the equipment manufacturers, provincial company.

Yu Xiaolong said: "bus Wi-Fi attempts began in 3G, we went through a series of pilot accumulated a lot of experience in construction, operation, for example, LTE-Fi matches the base station, the bus within the layout, user flow distribution monitoring, real-time information, and more, these experiences that we need to review, and the formation of mature construction planning so as to promote LTE-Fi healthy and high-speed development. ”

4G bus scramble to the fuse has been lit. As each bus only need a LTE-Fi device, which means that natural "monopolistic," "first-come, first-served" principle will accelerate operator to seize the bus position. Mobile 4G first-mover advantages are magnified exponentially on the bus, but if you are not at an accelerated pace, then this market is likely to be telecoms, China Unicom, bus line as well as more people eat.

4G进公交：开启公交车争夺战 - 公交WIFI,4G网络,移动4G,联通4G,虚拟运营商 - IT资讯
4G进公交：开启公交车争夺战

4G战争全面开启，这一次运营商的竞争更不拘一格，他们甚至连公交车都不放过。

2014年年初，江苏移动南京分公司与该市三家公交公司签署4G Wi-Fi独家合作协议，为全市7000辆公交车提供Wi-Fi。此前，南京移动已在150余条公交路线、2300辆公交车上部署Wi-Fi。在江苏省，南京移动只是“4G进公交”的战略执行者之一，目前江苏省部署Wi-Fi的公交车超过1万辆，占全省公交车的15%以上。据统计，南京公交Wi-Fi日均服务服务市民接近200万人次，流量超过8G/车/月。

同期，刚刚成为虚拟运营商的巴士在线也发布了公交Wi-Fi战略，他们要在2014年内建设15万Wi-Fi，当然巴士在线也要借助4G网络来完成这一战略。

这种将4G转化为Wi-Fi的方案，被形象地命名为“LTE-Fi”，LTE-Fi不仅可以提供网络，还能为用户提供精准的公交车进站时间、可以帮助用手机支付车票，提供更精彩的社交、娱乐信息。4G时代的公交车，正在成为一个独立的移动互联网平台。

“表面上看，公交Wi-Fi只是给企业带来了社会形象，但实际的价值远不止这些。”锐捷网络无线产品经理余晓隆告诉笔者：“这里确实值得抢。”锐捷网络是主流LTE-Fi方案提供者之一，也是国内公交车Wi-Fi的主要贡献者。

在接受记者采访时，余晓隆正在赶着去拜访某个省份的运营商，后者正在启动LTE-Fi战略，很长一段时间里，余晓隆都在各省之间为LTE-Fi奔波，他表示：“大部分省份的运营商都在做，移动建设的比较多，但三大运营商都在抢。”

LTE-Fi点亮公交车移动互联网平台

由于公交车的移动性，传统把宽带转化为Wi-Fi信号的方式在这里并不通行，但对于这个占用用户最多室外时间的地方，运营商很早就开始尝试利用移动网络实现公交车的Wi-Fi覆盖。

3G时期，联通、移动就已经把目光放在了公交车上，但由于3G速率的限制，大量用户在公交车内使用Wi-Fi时速率得不到保证、体验差，公交Wi-Fi始终未能规模发展。

2012年，情况得以改观，这一年，中国移动进行LTE大规模试验网，这一年浙江、江苏的“4G公交车”一度成为新闻热点。“LTE-Fi可以为车内用户平均分配带宽，保证速率。锐捷网络运营商技术咨询部南区总监薛伟文表示：“江苏每天高峰期每车上网用户为30-40人，在LTE覆盖好的的区域，可以达到每户1M的速率。

当用户终于能借助Wi-Fi打发公交车上的碎片时间，也变相提供了一个新的平台，这吸引了广大的广告商。“很多媒介平台早就看到了这一部分用户群体。”余晓隆向记者分析：“但传统的公交媒介只能采用静态、定期的广告形式，它单一、枯燥、精准性低、效果差。LTE-Fi将为公交车媒体搭建全新的平台，变革公交媒体形式。”

虚拟运营商巴士在线也是全新公交车媒介平台的践行者，2014年，巴士在线正式启动移动虚拟运营“公交移动Wi-Fi网络平台”的核心战略，将覆盖30个省会及计划单列市的15万台公交车辆，即形成15万个公交Wi-Fi热点，每天向超过2亿人群的公交乘客提供移动接入服务。

“巴士在线的Wi-Fi规划更侧重于经营，他们更重视与LTE-Fi与媒介平台的对接，以及广告信息推送的精准，他们在建设之初就规划了公交车上实现个人的社交、娱乐、支付等服务。相比之下，目前运营商还更侧重于覆盖、规模，与媒体平台的对接还有待成熟。”余晓隆告诉笔者，“这种新的媒体形式正在成熟，而且会蔓延到机场、火车站、地铁等公共场所。”

由于运营商与巴士在线所擅长的领域不同，未来更可能出现的形式是由运营商建设整个Wi-Fi平台，而巴士在线租用网络与其媒体平台对接，双方合作的模式正逐渐成熟。

LTE-Fi需成熟的建设规划

目前，江苏移动建设的LTE-Fi已经向媒介开放，“媒介可以在认证界面弹出信息，也可以根据用户行为信息精准投放。”余晓隆举例，“比如，我们可以了解到一个用户精确的路线信息，然后为其提供附近购物、餐饮、娱乐等生活服务信息。”

除此之外，LTE-Fi另一个明显的功效是提升4G网络利用率。“按照TD-LTE目前的吞吐能力，每天单射频吞吐量可以达到394GB。”薛伟文推算：“但结合现有的套餐以及用户发展情况计算，每个射频每天最高负荷可能只有14GB，还剩余380GB。”预计未来1-2年内，LTE初期总宽带利用率不足4%，最简单的流量变现就是充分利用剩余96%的带宽能力。

在正式商用4G之前，中移动已经建设了20万4G基站。2014年，中移动4G基站数量将达到50万，在4G初期，LTE-Fi可以充分提高这些基站的利用率。余晓隆表示：“而且是目前最低成本的方案，每辆车投入平均4000-5000元，两年内可以实现收支平衡。”

但这些都要建立在LTE-Fi用户体验足够好的基础上，目前能够保证使用量的公交Wi-Fi并不多。2013年8月，江苏移动招标9500台LTE-Fi设备，建设全省公交Wi-Fi。苏州公交Wi-Fi后台显示：“700辆公交车，每辆车值在线用户40人左右。”

而与江苏同期启动公交Wi-Fi的浙江、北京等省市则未见起色。此前，北京日报对北京市多条公交线路进行公交Wi-Fi实测，但发现几乎所有带有“Wi-Fi本车已覆盖”标志的公交车上均搜索不到信号，或者有信号但无法链接。

相比于北京、杭州，江苏移动成功的经验在于“江苏移动把从3G时代积累的经验进行积累，写入招标规范，而且采用设备来自多家厂商，通过市场竞争推动产业链成熟。”余晓隆告诉笔者：“而北京、杭州则相对粗放，设备均由单一厂商独家提供，没有竞争，也缺少规范。”

据笔者了解，目前仅江苏移动对LTE-Fi制定了相应的招标规范，该规范于2013年6月出台，其后中移动集团根据该规范制定了“国标”，但该“国标”相对简单，对产业链的指导作用有限，也鲜有奉行该标准的设备商、省公司。

余晓隆表示：“公交Wi-Fi的尝试始于3G，我们经历了一系列的试点积累了大量的建设、运营经验，比如LTE-Fi与基站的匹配、在公交车内的布局、用户流量分配、实时信息监测等等，这些经验需要我们去总结，并形成成熟的建设规划，这样才能推动LTE-Fi健康、高速的发展。”

4G已经点燃了公交争夺战的导火索。由于每辆公交车基本只需要一台LTE-Fi设备，这也意味着天然的“独家垄断”，“先到先得”的基本原则会加速运营商抢占公交车阵地。中国移动4G的先发优势在公交车上得到成倍放大，但如果不能加快步伐，那么这块市场很可能被电信、联通、巴士在线以及更多的人分食。

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