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The author:(作者)归海一刀published in(发表于) 2014/5/5 7:16:57 Legendary washes the baocun： most of the clothes you buy online from here
Legendary washes the baocun: most of the clothes you buy online from here-village of Taobao, rhinoceros horn, Guangzhou, Taobao, e-commerce-IT news Legendary washes the baocun: most of the clothes you buy online from here
Whenever I hear people over rhinoceros horns, Brook Street, Baiyun district, Guangzhou, Beijing, and in all likelihood will associate it with "Taobao" hanging hook. This is a village of about one square kilometer.
Villagers estimate that gathered about 3000 more than thousands of Taobao merchants, which derive nearly 30 express operations, over more than 20 food and beverage stalls, as well as the manufacture of courier receipt, paper tray, take pictures, and so on all kinds of industries associated with Taobao. The whole village is worthy of the "washes the baocun", every day, from the village of "get out" nearly 150,000 net purchased goods.
Hanchuan "enclave"
Taobao merchants about 80% from Hubei, Hubei, most come from the same place---hanchuan city zhongzhou farm. Flooded the building of Hubei dialect, Hubei restaurant across the street, kept people in a "village in Hubei Province".
Village of rhinoceros horn "washes the baocun", is nearby. A cheap rent in previous years, rent 100 square meters room 400 Yuan a month is enough, two sand River near wholesale market here, and there is a direct bus. Due to the sand River market is women's clothing distribution center in the country, one of the rhinoceros horn Taobao business most business in the village of Couture, many online "blast", are from here.
Village of rhinoceros horn into "Hubei village", is both a person and, coincidence, too. At first, Taobao merchants coming here is a group of young people in Hubei hanchuan Midlands farm, found money to be made later, farms around 10 or 10 hundreds streamed into the village of rhinoceros horns in the online business, one of the Midlands businesses as saying, "everything that could be typing with your hands. ”
"Gold for three years"
Between late 2007 and 2010, Taobao merchants known as the "Golden three years." "Hardworking, earn money, earn less and earn more. ”
Wang Li (not his real name) was among a group of rhinoceros horn village of Midlands people, he said, when dared to Taobao, no loss, end of year comes back empty-handed, examples abound of driving a car to go home.
Beginning in 2011, growing open shop, the merchant a dozens of times-fold increase in the number, competition has intensified. From then on, it was carrying a suitcase, was also carrying a box, rhino horn village open Taobao shop, is not a sure thing in lost business. Businesses have also been upgraded in the village, some make money "out", and some less and less profit, while others are a short time become "dark horse".
Rich "myth"
A large number of "Taobao" influx of rhinoceros horn village, the rent in recent years has gone up three or four times. So rent had "leverage", those people unwilling or unable to afford higher rents over shunt, dayuancun, fishing around Sha Tan village, gradually gathered small groups of "Taobao", rather like a rhinoceros horn village 56 years ago, quite foreign to us.
Taobao merchants Yang Kui believes that, along with the whole electricity supplier, rhinoceros horn village, after the initial period, flowering, currently have saturation from your merchant number, later wanted to create the "overnight" myth, is not so easy. Now, after losing the "awkward" growing back home.
As for the "washes the baocun" and the village of Taobao merchants go, said Yang Kui, can only go step by step, the world is changing too fast, business environment, Guangzhou wholesale markets are uncertain, "but I think we at least have to wait 5 years. ”
Close-up
Village of rhinoceros horn
Village of rhinoceros horn seems to be starting from the afternoon of the day.
Morning: ear filled with sound of tear tape
This morning, in addition to customer service staff quietly on a computer to communicate with customers, and the rest "post" most of "sleeping".
Street-side restaurant bosses rarely do the lunch business, Taobao might still be hungover.
If not the streets lined with express pick-up points, you may not feel the difference from other villages in Guangzhou.
Walk into a building, pick up a rental houses, tore the ear is full when packaging tape sound, older women wearing reading glasses removed and reinforcement of clothing, the "support staff" for "extended family" set about preparing lunch.
PM: been swallowed by the streets of goods
At 4 o'clock in the afternoon, not lively up broad main street, people coming from strips of narrow lane. A van, tandems, travel in the course of the van, opened the trunk, revealing a pack a ladle of black plastic bags of goods. Portable shoulder-no car dealers, streets piled up bags of goods will soon disappear into the alley.
Village bus 201, Shahe wholesale market due to connectivity, long full of passengers, every car is carrying cargo for the day. Online shopping is said to be in season, almost nowhere on the car settled, crowds comparable to the Beijing Subway.
Evening: lights up and down dozens of times
At 7 o'clock in the evening, courier was the busiest time of the day. They went upstairs empty-handed, carrying sacks of goods came down, up and down dozens of times a day.
Car in the village only slowly moving, catch up with the "double 11" just don't want to get into at all.
Around 9 o'clock in the evening, the village more than more than 30 express operating high-speed operation, a group of people sat enclosure, dozens of even hundreds of parcels in the Middle, they're based on the geographic parcel sorting out, sharing out the consignment immediately for the next batch. Repeat, stop for several hours.
Midnight: Midnight snack is to bring together information in a way
After 12 o'clock when the most vibrant streets. At this point, companies are a decline in orders Messenger work is over, business dining out.
In the village of rhino horn, Cantonese food stalls almost escaped closure fate, because a lot of people cannot change home in Hubei province. Hanchuan, Tianmen dishes lined on the streets opened early this morning after a Business Summit. People twos, in groups, or talk about the economics of the day, good or not advised or loud vegetable blower.
Do people like Taobao outside Midnight snack, eat meals, and secondly, you can exchange ideas. Restaurants are filling the stomach where information comes, many success stories, what happens when the Midnight snack "bragging" blow it out.
At 2 o'clock in the morning, dishevelled, the crowd gradually dispersed, calmed down in the village until the afternoon of the second day, another day of life.
Photography, express delivery, restaurants, landlords ... ... Construct the "washes the baocun" ecological chain
Tiny size compete
In the village of rhinoceros horn that stacks 1 sq km of tiny, part of the "chain" on a central part.
Messy and vibrant Street in the village, secret arrange catering stalls, Express stores, Taobao Studio, computer supplies shop. Wall sticker of Taobao training credibility, brush, removing bad ads. They built around huge online growth, together constitute the "washes the baocun" complete pattern of the industrial chain.
Photography: photographing spent tens of thousands of dollar a
Doing business on Taobao, spelling is "nice", whose baby (products) can attract eyeballs, who hits the shops. Click-through rate, Taobao merchants "lifeline". Also in the village of rhinoceros horn led to another special industry---online Photography Studio, specializing for the baby to take pictures.
Studio photographers use professional photography equipment and scenery, for the village of rhinoceros horn the sellers were able to take pictures of beautiful, late and is responsible for the repair and detail perfect, if required, you can also model.
Of course, models are expensive, if looking for "outside model", more "expensive out of France". According to a full-scale Taobao seller said that he photographed expenses sometimes as high as tens of thousands of dollars at a time.
On Taobao, once a baby sold well, the owner will most likely find a photographer to remake baby, Taobao's rules are being perfected, once it has been reported "stolen" at risk of forced off the shelves. At the same time, wanted baby, popular, bright picture is essential, "in the village of rhinoceros horn, Taobao, new baby last more or less looking for us to take a few pictures. "The photographer said.
Here, "guapai" or "staged" a baby would need about 50 Yuan, model minimum needs 85 Yuan, if it is a lingerie model, close to 150 Yuan, and of course, this is the most basic prices. If you're model quality "dainty", and will "we'll talk about it." In the Studio computer, about a dozen photos of models with different styles to choose from, plus, you can shoot, ersha island and other places is a good choice.
Use of leisure time, Studio bosses also apply mutatis mutandis "58 (41.59,-0.98,-2.3%) and" built a model named "rhino network" service Web sites designed for rhinoceros horn village people. Here, you can see on catering, express delivery, housing, secondary recovery, employment, building renovation, and so on. Messy and vibrant industry chain of rhinoceros horn village were transplanted in its entirety to the Internet. Washes the baocun people live by a cable, the network is already part of their lives.
Express: fight
Washes the baocun stores through a network cable connected to the world, that their baby was sold by courier. It can be said that is not developed for the express industry support, there would be no prosperity of the village of rhinoceros horns Taobao shop.
"Delivery point at least 30 homes, at least 150,000 single issued from the village every day goods", this is a village of rhinoceros horn express industry insiders estimated.
In the village of rhinoceros horns in the streets, express the facade a one next to each other, well-known domestic express companies were fully settled in. Superior site, subordinate agents of the same Express brand is a mixed bag, directly under the light and sophisticated site in the village of rhinoceros horns, there are three, it does not include the number of external agents.
Rise of force led to express brand of lumpy settled, any worse than killing their competition intensity between Taobao and medals. Did the village of rhinoceros horn is a national business, shopkeepers also agreeable, in this dimension, competition among express delivery out a knife out the gun, the great meat.
In the village of rhino horn, a courier prices tend to attract other express wenfeng follow-up, due to its intense price war, profit margins have been compressed to near the limit. Most courier companies in the first half of 2013 price is $ 7-a-form, into 6 blocks in the second half this year, has fallen to 5.
In the village of rhino horn, stiff competition among express not only brings electricity supplier price concessions, and are doing our best to provide the most comprehensive service. Of 50 or more can request pick up, express stalls open until 12 o'clock midnight, guaranteed to be sent prior to 2 o'clock in the morning.
Dining: dense Hubei cuisine
Old Yu came to the village of rhinoceros horns for two years, he opened the first restaurant in Hubei province.
First arrived in the village of rhino horn, old as the "Taobao army" Member, and fighting with local prospectors were compared to old age, there is no advantage.
"Technology is as old as worthless, a turbine maker, is as young as worthless, only through constant innovation, the pursuit of restructuring can be Taobao survival. "One rhino horn village has developed a summary of Hubei. It is clear that innovation have passed more than old age.
Taobao's initial stage, he gave his nephew to help, was able to eke out, by the end of, nephew did not, leaving the old one to go it alone, he soon got old and young men's competition failed to.
Soon, he found that although rhino horn from Hubei, but none of the authentic restaurants in Hubei province. Hubei cuisine tastes too salty, very spicy, old sprouted the idea of open restaurants in Hubei province. Catering trade had never been exposed to before he went from Hubei, local chefs, opened a grade is not high, but a truly authentic Hubei cuisine stalls, according to his statement, "I'm here 90% of the raw material is transported from the Hubei. ”
Old restaurants in more than one shot and red. Since then, rhino horn village will open in a Hubei restaurant into a lot of Hubei people's way to wealth, and Cantonese restaurants, basically can't survive very long.
Today, the main street of the village of rhinoceros horns, densely arranged no fewer than 20 restaurants in Hubei province. Every day at midnight, it became the gathering place of Hubei electric merchants, they will talk about hometown here, regaling concept.
Went out to Taobao goods, orders of the day, baby Pack, express delivery, until midnight, the Taobao sellers went on until the end of a full day's work. Old Yu also ushered in a most busy time of the day---at 12 o'clock midnight, prepared for the villagers in Hubei hometown taste of dishevelled, long often lasts until three or four o'clock in the morning.
Who played mahjong with tea, sat a ten thousand or twenty thousand
Liang Qiang (not his real name) well Bill, he is a 7-storey building in the village of rhino horn in rented houses, two on each floor, and large room about 90 square meters, the monthly lease 1400 RMB, dot over the more than 70 square meters, and lease 1100 Yuan per month. "Can I rent more than 17,000 yuan per month, may be much later. "Liang Qiang was satisfied with housing rental. According to Taobao merchants, landlords are now drinking tea, playing Mah-Jong, there are ten thousand or twenty thousand per month income.
Village of rhinoceros horns five or six years ago, mostly in the logistics of truck drivers and porters rental, although dozens of square houses only two hundred or three hundred Yuan rent, village house vacancy rate was still very high. Until early 2011, the housing vacancy rate is approximately 40%.
Until businesses a lot of Taobao settled in, the houses in the village began to worry about rent or possibly in short supply, 100 sqm House has now risen to 1800 Yuan per month, that is to take care of the old tenants. Those who came early to outsiders, some sign the rental contract is for four or five years, "it would have been lucky, as previously owned homes directly East", Liang Qiang joked.
Another to make local people feel evident security better. A memory manager in the village, used to dealing with security incidents all night, ain't got done, had happened there.
Today, "washes the baocun", the sharp decline in security incidents, "are working to make money, who wants to offend."
传奇淘宝村：你网上买的衣服大多发自这里 - 淘宝村,犀牛角村,广州,淘宝,电子商务 - IT资讯传奇淘宝村：你网上买的衣服大多发自这里
但凡听说过广州白云区京溪街犀牛角村的人，十有八九会将它与“淘宝”挂上钩。这是个约一平方公里的城中村。
村里人估计，这里聚集了大约3000户逾万人的淘宝商家，由此衍生出近30个快递经营点、20多家餐饮排档，以及制造快递单、纸盒、拍照等等各类与淘宝相关的行业。整个村是名副其实的“淘宝村”，每天，从村里“走出”近15万单网购货物。
汉川“飞地”
淘宝商家中有80%左右来自湖北，湖北人中，绝大多数又来自同一个地方———汉川市中洲农场。充斥楼栋的湖北方言，遍布街边的湖北餐馆，让人置身一个“湖北村”。
犀牛角村变成“淘宝村”，占的是地利。一则前几年房租便宜，租套100平米的房间每月400元足矣，二则这里离沙河批发市场较近，且有一辆直达公交车。由于沙河市场是全国的女装集散地之一，犀牛角村的淘宝商家绝大多数都经营女装，许多网上“爆款”，都出自这里。
犀牛角村变成“湖北村”，既是人和，也是巧合。最开始，来此的淘宝商家是一批湖北汉川中洲农场的年轻人，发现有钱可赚后，农场一带十、十带百地都涌到犀牛角村从事淘宝生意，用一名中洲商户的话说，“凡是能用手敲键盘的都来了。”
“黄金三年”
2007年底至2010年间，被淘宝商家称为“黄金三年”。“肯吃苦，都能赚到钱，赚多赚少而已。”
王力(化名)是最早一批来犀牛角村的中洲人，他说，那时只要敢于做淘宝，没有亏本的，年头空手而来、年尾开辆汽车回家的例子比比皆是。
从2011年开始，开网店的人越来越多，商家数量呈几十倍增长，竞争进入白热化。从那时起，有人拎着箱子来，也有人拎着箱子走，来犀牛角村开淘宝店，已经不是稳赚不赔的买卖了。村里的商户也进行了更新换代，有的赚到钱“不玩了”，有的利润越来越少，有的则短时间成为“黑马”。
暴富“神话”
大量“淘宝者”涌入，犀牛角村的房租几年间涨了三四倍。于是，房租产生了“杠杆作用”，那些不愿或无力负担较高租金的人慢慢分流，周围的大源村、渔沙坦村等等，逐步聚拢小批“淘宝者”，颇像犀牛角村五六年前的光景。
淘宝商家杨奎认为，伴随着整个电商大势，犀牛角村在经历了草创期、鼎盛期后，目前从商家数量上已经趋于饱和，后来者想要创造“一夜暴富”的神话，已不那么容易了。现在，赔钱后“狼狈”回家的状况越来越多。
至于“淘宝村”和村里的淘宝商家何去何从，杨奎说，只能走一步看一步，外界变化太快，电商环境、广州批发市场走向等等都扑朔迷离，“但我觉得，我们至少还要待5年吧。”
特写
犀牛角村的一天
犀牛角村的一天似乎是从下午开始的。
上午：耳边充斥着撕胶带的声音
上午，除了客服人员在电脑前安静地与顾客交流，其余“岗位”的人大都在“沉睡”。
街边的餐馆很少做午饭生意、淘宝老板可能还在宿醉中。
如果不是街面上林立的快递收件点，你可能感觉不到这里与广州其它城中村的区别。
走进一栋接一栋的出租屋内，耳边充斥着打包时撕胶带的声音，年纪稍大的女性戴着老花镜穿针引线加固衣物，“后勤人员”为“一大家子”准备午饭。
下午：被小巷吞没的货物
下午4点开始，并不宽阔的主街上逐渐热闹起来，人流从一条条窄巷内冒出。一辆辆面包车、三轮车穿梭其间，面包车后盖箱打开，露出一包一包用黑色塑料袋装好的货物。没车的商家则手提肩扛，街面上堆积的一包包货物很快就消失在小巷内。
村头的201路公交车，由于连接沙河批发市场，乘客长期爆满，每个下车的人都提着当天的货。据说网购旺季时，车上几乎无处落脚，拥挤程度堪比北京地铁。
晚上：光上下楼就要几十趟
晚上7点多，快递员一天中最忙碌的时候到了。他们空手上楼，提着一袋袋货物下楼，每天光上下楼就要几十趟。
汽车在村里只能缓慢行驶，若是赶上“双十一”，压根就别想开进村。
晚上9点左右，全村30多个快递经营点高速运转，一群员工围圈而坐，中间是几十件甚至上百件包裹，他们依据地域将包裹分拣出来，分完一批货，马上再进行下一批。如此反复，几个小时都不停手。
深夜：消夜是汇集信息的方式
街面上最活跃的时候要数晚上12点以后。这时，商家们的订单减少、快递员的工作结束，该经营餐饮者上场了。
在犀牛角村，做粤菜的大排档几乎逃不过倒闭的命运，因为大量的湖北人难改家乡口味。汉川菜、天门菜等等在街上成排开张，凌晨后迎来生意高峰。人们三三两两、吆喝成群，或聊聊一天的生意经，或大声劝酒劝菜吹牛皮。
做淘宝的人喜欢在外面消夜，一来为了好好吃顿正餐，二来可以交流心得。餐馆是填肚子的地方，也是信息汇集处，许多成功经验，都是消夜时“吹牛”吹出来的。
凌晨2点，消夜的人群陆续散去，村里趋于平静，直到第二天下午，又是一天忙碌的生活。
摄影、快递、餐馆、房东……构筑了“淘宝村”的生态链
弹丸之地尺寸必争
在犀牛角村这片约1平方公里的弹丸之地，淘宝是“生态链”上的核心环节。
村里杂乱而生机勃勃的街口，密密排布着餐饮排档、快递门店、淘宝影楼、电脑耗材店。墙上，则贴着淘宝培训、刷信誉、消差评的广告。它们围绕着庞大的淘宝群体生长，共同构成了“淘宝村”产业链的完整格局。
摄影：一次拍照花费上万元
在淘宝上做生意，拼的就是“好看”，谁的宝贝(即商品)能吸引眼球，谁的店铺才有点击率。而点击率，是淘宝商家的“命根子”。这也在犀牛角村催生了另一个特殊行业———淘宝摄影工作室，专门负责替宝贝拍照。
工作室的摄影师们利用专业的摄影器材和布景，替犀牛角村的卖家们拍出靓丽的图片，并负责后期修图和细节完善，如有要求，还可以请模特。
当然，请模特的价格不菲，要是找“外模”，价格更是“贵到没边儿”。据一位颇具规模的淘宝卖家说，他一次拍照的费用有时高达上万元。
在淘宝上，一旦一款宝贝卖得好，店主多半会找摄影师重新拍摄宝贝，因为淘宝的规则日趋完善，一旦被人举报“盗图”，就面临被迫下架的危险。同时，想要宝贝走俏，光鲜亮丽的图片必不可少，“在犀牛角村做淘宝的，新宝贝上架，多多少少要找我们拍几张。”摄影师说。
在这里，“挂拍”或“摆拍”一件宝贝大约需要50元，请模特最低需要85元，如果是内衣模特，则接近150元，当然了，这都是最基本的价格。如果你对模特的质量“有讲究”，价格还要“再商量”。在工作室的电脑里，储存着风格各异的十几位模特的照片以供挑选，如愿加钱，还可以配合出外景，二沙岛等地都是好选择。
利用闲暇时间，工作室老板还比照“58同城(41.59, -0.98, -2.30%)”的模式建了一个名为“犀牛网”的生活服务类网站，专为犀牛角村的人们服务。在这里，你可以看到关于餐饮、快递、租房、二手回收、求职招聘、建材装修等等信息。犀牛角村杂乱而充满生机的行业链条被完整地移植到了网上。淘宝村的人们通过一根网线讨生活，网络已是他们生活的一部分。
快递：尺寸之地的厮杀
淘宝村的店家通过网线连接世界，他们的宝贝则是通过快递行销全国。可以说，没有发达的快递业支撑，就没有犀牛角村淘宝店家的繁荣。
“快递点起码30家，每天起码从村里发出15万单货物”，这是一位犀牛角村快递业内部人士的估算。
走在犀牛角村的街头，快递门面一家挨着一家，国内知名的快递公司悉数入驻。同一快递品牌的上级站点、下级代理亦是鱼龙混杂，光是圆通的直属站点在犀牛角村就有三家，这还不包括外围代理的数量。
电商大军的兴起带来了快递品牌的扎堆入驻，其竞争厮杀的烈度丝毫不逊于淘宝电商之间的厮杀。犀牛角村电商做的是全国的生意，店主们还能和和气气，而在这尺寸之地，快递间的竞争已是明刀明枪、拳拳到肉。
在犀牛角村，一家快递的降价往往引来其它快递的闻风跟进，由于其白热化的价格战，利润空间已被压缩至几近极限。大部分快递公司在2013年上半年的价格还是7块一单，下半年变成6块，今年已经跌到5块。
在犀牛角村，快递间惨烈的竞争不仅给电商带来了价格上的优惠，而且各家都在尽力提供最完善的服务。50件以上可以要求上门取货，快递档口营业至午夜12点，保证在凌晨2点前货物发送完毕。
餐饮：密密麻麻的湖北菜馆
老余来到犀牛角村已经两年多了，是他开了这里的第一家湖北菜馆。
初到犀牛角村，老余也是作为“淘宝大军”的一员，和当地一起出来打拼的淘金者们相比，老余的年纪实在没什么优势。
“做技术，是越老越值钱，做电商，是越年轻越值钱，只有不断创新，追求转型，才能在淘宝生存。”一个在犀牛角村发达了的湖北人如此总结。很明显，老余已经过了不断创新的年纪。
做淘宝的起步阶段，他给侄儿帮忙，尚能勉强维持，到了年底，侄儿不做了，留下老余一人单干，上了年纪的他很快就在和年轻人的竞争中败下阵来。
很快，他发现犀牛角湖北人虽多，但是没有一家地道的湖北菜馆。湖北菜的口味偏咸、偏辣，老余萌生了开湖北菜馆的念头。以前从未接触过餐饮业的他从湖北当地请了厨师，开了一家档次不高，但是口味地道的湖北菜排档，根据他的说法，“我这里百分之九十的原材料都是从湖北运来的。”
老余的餐馆一炮而红。从此，在犀牛角村开一家湖北餐馆成了不少湖北人的致富途径，而做粤菜的馆子，基本上都存活不了多久。
如今，犀牛角村的主街上，密密麻麻排列了不下二十家湖北菜馆。每天的午夜，这里成了湖北电商们的聚集地，他们会在这里聊聊家乡事，侃侃生意经。
经历了一天的外出拿货、淘宝下单、宝贝打包、快递发货，直到午夜时分，淘宝卖家们才结束了一整天的工作。老余也因此迎来了一天中最忙碌的时刻———在午夜12点，为湖北老乡们准备家乡口味的消夜，这样的忙碌往往一直要持续到凌晨三四点。
房东：喝茶打麻将，坐收一两万
梁强(化名)算了笔账，他在犀牛角村有一栋7层楼的出租屋，每层两户，大点的那间约90平米，月租约1400元，小点的那间70多平米，月租约1100元。“每个月我可以收租1.7万余元，以后可能还要多。”梁强对房屋租金很满意。照淘宝商户的说法，现在房东们基本就是喝喝茶、打打麻将，每月就有一两万的收入。
犀牛角村在五六年前，多是从事物流的货车司机和搬运工租住，尽管几十平米的房子只要两三百元的租金，村里房子的空置率依旧很高。至2011年年初时，房屋的空置率大约还有40%。
直到淘宝商家大量入驻，村里的房子开始不愁出租甚至供不应求，100平米的房子现在涨到了每月1800元，那还是照顾老租户。那些来得早的外地人，有的租房合同一签就是四五年，“那就好彩了，直接当二手房东”，梁强笑称。
另一个让本地人感觉明显的是治安好转。村里一名管理人员回忆，以前经常整晚都在处理治安事件，这边没处理完，那边又出事了。
如今，变成“淘宝村”后，治安事件锐减，“都埋头赚钱，谁愿意惹事啊”。
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