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The author:(作者)归海一刀published in(发表于) 2014/5/5 7:17:51 Smartphone applications, what would you choose? ,
Smartphone applications, what would you choose?-Smartphone, Flappy Bird, bird had flapped-IT news Smartphone applications, what would you choose?
Analyst Ian Maude, in his Twitter sharing Ofcom on recent research on mobile applications, the study shows that most Smartphone users download applications will be based on the recommendation of a friend or family member.
Chart display, mobile users say when they choose to download the application 77% will be based on evaluation of a friend or family member, 38% per cent of the respondents indicated that they would on the popular list, select application, less than 20% users to download applications applications will be based on these ads or read about it in the press.
This means that the mobile application to be successful, it must rely on a lot of evaluation; it needs someone to try out and enthusiastically recommend it to other users, thus forming a virtuous circle.
One applied to a popular need good luck if the publicity is not in place, good does not Flash. Therefore application developers to create a Flappy Bird is successfully applied, focusing on quality alone is not enough.
智能手机应用,你会怎么选? - 智能手机,Flappy Bird,扑扇小鸟 - IT资讯智能手机应用,你会怎么选?
分析师Ian Maude在其推特上分享了Ofcom近期关于移动应用的研究,该研究显示大部分智能手机用户下载应用会依据朋友或家人的推荐。
图表显示,77%的移动用户表示他们选择下载应用时会依据朋友或家人的评价,38%的受访者表示会在热门应用排行榜中选择应用,不到20%的用户表示下载应用会依据这些应用的广告或是在新闻中读到过。
这意味移动应用要想成功,必须依赖大量的评价;这需要有人先试用然后再热忱地向其他用户推荐,从而形成良性循环。
因此一款应用要想受欢迎需要好运气;倘若宣传不到位,好应用也不会闪光。因此应用开发者要想打造出一款Flappy Bird那么成功的应用,仅仅注重质量是不够的。
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