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The author:(作者)归海一刀published in(发表于) 2014/5/9 7:37:11 “Micro-“ the real strength of competition，
"Micro-" the real strength of competition-LINE,WhatsApp, micro, chat software-IT information "Micro-" the real strength of competition
Media reported that smartphones are gaining popularity chat software for voice calls and video calls anywhere, anytime one of the main means of communication rising quickly.
According to the Japan economic news website reported that the users are the most key indicators to evaluate how chat software. Major users of chat software, Tencent, China's "micro" for 600 million people LINE for 400 million people, Rakuten acquired Viber for 300 million people, Facebook acquired United States WhatsApp chat software, such as the number of users at more than 300 million people.
Reports that companies compete is not the "number of users", but rather "active users" and "utilization".
WhatsApp did not disclose the number of subscribers, however, shows that the use of "active users" to 450 million people. Other active users of the chat software, micro-letter to the 270 million people, Viber for 100 million people, WhatsApp is in the lead position.
It was reported that the Japan domestic LINE has an overwhelming advantage. Tokyo Lifemedia company last August with the questionnaire survey about the LINE, LINE recognition of up to 98%.
In Korea, most popular chat software was Kakao company launched in March 2010, "Kakao Talk". Korea 97% of Smartphone owners use the chat tool, Kakao Talk active number of users exceeded 130 million people worldwide.
Why WhatsApp and LINE utilization rate is so high? Send text chat software with 1 person can "tweet" as well as message-oriented is not specific to most users of Facebook and other social networking sites (SNS), the talk is very real.
Living in the United States a spokeswoman for the Silicon Valley high school students, "said using Facebook when you communicate with parents or teachers, because my friends are not here, so don't use". A Word from one side, it speaks of the girls chat software into a competitive situation and the reasons for Facebook money in the acquisition of WhatsApp.
Can't find friend software, because I got bored and no one is willing to use. But if you have a friend to join, friends invite friends to join, will be rapid growth in the number of active users. At the same time because it is a communication tool between friends, there is online all day long. High frequency of use would naturally.
Reported that "user appeal" and "time online," there have been companies in the sector and expansion of their business. "Communication is essential to all aspects, secure chat software for e-business". Miki Mr mikitani, President of Rakuten acquired Viber development and China's Alibaba group, "interactions", challenging Tencent micro-carriers are a typical example.
Chat software providers to the social networking site "counter attack" stories are starting to appear. LINE Corporation Korea NAVER and Kakao Talk separately in the "BAND" and "KakaoStory" launched at photo-sharing and social networking sites, such as the timeline feature. The aim is to attract more users and increase utilization. All are considering how to seize "the active user's time and wallets."
Conversely, if the friend left the active users are chatting with friends without hesitation to another software. United States Google Chairman Eric Schmidt (sound) pointed out that "if active users dissatisfied with gently with a single click you can leave".
To attract active users had no choice but to keep a friend. Each company offers video sharing, voice calls and video calls is because premium users do not buy it.
各种“微信”真正实力大比拼 - LINE,WhatsApp,微信,聊天软件 - IT资讯各种“微信”真正实力大比拼
本媒体称，如今智能手机日趋普及，聊天软件作为可以随时随地进行语音通话和视频通话的主要沟通手段之一快速崛起。
据《日本经济新闻》网站报道，用户数是评价聊天软件实力如何的最主要指标。各主要聊天软件的用户数方面，中国腾讯的“微信”为6亿人，LINE为4亿人，乐天收购的Viber为3亿人，另外Facebook收购的美国WhatsApp等聊天软件的用户数量也在3亿人以上。
报道称，各公司比拼的并不是“用户数量”，而是“活跃用户数量”和“利用率”。
WhatsApp并未公布用户数量，不过显示被利用程度的“活跃用户数”为4.5亿人。其他聊天软件的活跃用户数方面，微信为2.7亿人，Viber为1亿人，WhatsApp处于遥遥领先的位置。
据报道，在日本国内，LINE拥有压倒性优势。从事问卷调查的东京Lifemedia公司去年8月实施的有关LINE的调查显示，对LINE的认知度高达98%。
在韩国，普及程度最高的聊天软件是Kakao公司2010年3月推出的"Kakao Talk"。韩国97%的智能手机用户都在使用该聊天工具，Kakao Talk的全球活跃用户数量突破了1.3亿人。
为什么WhatsApp和LINE的利用率这么高呢？互发文字的聊天软件与1个人也能发状态的“推特”以及面向不特定多数用户发消息的Facebook等社交网站（SNS）不同，聊天对象是切实存在的。
生活在美国硅谷的一位女中学生表示，“和父母或老师沟通时会使用Facebook，因为朋友基本上都不在这里，所以平时不怎么使用”。女中学生的一句话从一个侧面道破了聊天软件陷入激烈竞争的现状以及Facebook斥巨资收购WhatsApp的原因。
找不到朋友的对话软件，因为无聊不会有人愿意使用。但如果有朋友加入，朋友再介绍朋友加入，那么活跃用户人数便会飞速增长。同时由于是朋友之间的交流工具，所以会一天到晚在线。使用频率自然会变高。
报道称，着眼“用户号召力”和“在线时长”，不断有公司进入该领域和扩充业务。“沟通对各个方面都十分重要，争取将聊天软件用于电子商务”。乐天社长三木谷浩史收购Viber以及中国阿里巴巴集团开发“来往”、挑战微信运营商腾讯就是典型例子。
聊天软件运营商对社交网站展开“逆袭”的事例也开始出现。LINE的总公司韩国NAVER和Kakao Talk分别在“BAND”和“KakaoStory”上推出照片共享和时间轴等社交网站的功能。其目的是招揽更多用户，增加利用率。所有的一切都可谓是在考虑如何抢占“活跃用户的时间和钱包”。
相反，如果朋友离开了，活跃用户便会毫不犹豫地随朋友转移到其他聊天软件。美国谷歌的董事长埃里克·施密特（音）就指出“如果活跃用户感到不满，轻轻一次点击便能从此离开”。
要吸引活跃用户除了留住朋友之外别无他法。各公司之所以免费提供视频图像共享、语音通话和视频通话等功能是因为收费的话用户根本不会买账。
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