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The author:(作者)归海一刀
published in(发表于) 2014/5/27 8:47:01
Google to acquire Jawbone? Apple, what are you worried about,

Google to acquire Jawbone?
What are you worried about Apple-Jawbone, Google-IT news Google to acquire Jawbone? Apple, what are you worried about

Intelligent hardware sector dragged continued, turn to smart bracelet, companies Jawbone Bluetooth device. Enterprise trends TechCrunch got explosive news that traditionally sensitive sense of smell, Jawbone about to be acquired, and buyers are likely to be Google, the purchase price amounted to billions of dollars.

TechCrunch is still unable to confirm that this acquisition, but claimed that the industry is not only a media learned from people familiar with the grapevine. Current information shows that at least one industry giant is discussing with the Jawbone acquisition. And why not even the price on a good tip? Possibly some vested interests want to increase the market value of Jawbone by betrayal.

Wearing of equipment in the field the question whether there is an oligopoly. In fact, Apple and Google have actively deployed through acquisition, zhaoan wearing the device strategy. Like Nike, Moto, LG and even Beats, have become the next Giants game chips.

As one of the big three of today's smart bracelet, Jawbone's strength is very strong. In February this year Jawbone has just received $ 250 million financing, valued at up to 3.3 billion dollars. Jawbone and the past year has bought Visere, MassiveHealth, BodyMedia these 3 companies. , Visere is specialized in software design company; MassiveHealth The Eatery has developed diet management application, can be photographed things get heat; BodyMedia is a health management company, with 14 years of experience in production and research and development in this area, there are a number of sensor patent.

At present, the Jawbone has worn equipment, health and fitness fields a total of more than 300 patents.

Wired in February this year, has written an believes that Jawbone brand, combined with its experience in the areas of design, Bluetooth, and wear is in fact Apple need to promote new product categories. Of course, then outgoing Apple acquired Jawbone competitor Beats news. But quite on the contrary, if the Jawbone was Google, that will be a big threat for Apple.

The past six months, Google recommends vigorously promoting support for wearable devices, Android 4.3 adding Bluetooth 4.0 (BLE) support for Android Wear worn device and more open platform, has now nurtured Moto and LG are doing some nice products.

Jawbone, while companies with experience in the field of design and years of wear, if Google holds, would be a terrible combination.


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谷歌要收购Jawbone?苹果你担心什么 - Jawbone,谷歌 - IT资讯
谷歌要收购Jawbone?苹果你担心什么

智能硬件界的扰攘在继续,这次轮到智能手环、蓝牙设备大厂Jawbone。企业动向嗅觉一向灵敏的TechCrunch收到爆炸性消息称,Jawbone即将被收购,而买家很可能是Google,收购价达数十亿美元。

TechCrunch方面目前仍未能确认这单收购,但宣称业内并非只有他们一家媒体从知情人士获知这则小道消息。目前情报显示,至少有一家科技界的巨头正与Jawbone商讨收购事宜。而为何连价格都未谈好就走漏风声?可能是一些既得利益者想通过曝料来提高Jawbone的市值吧。

在穿戴设备领域是否也存在寡头垄断的问题。而事实上,苹果、Google相继积极通过收购、招安部署穿戴设备战略。像Nike、Moto、LG甚至是Beats,都成为下一轮巨头博弈的筹码。

作为当今智能手环的三大巨头之一,Jawbone的实力非常雄厚。今年二月Jawbone刚刚获得2.5亿美元融资,估值上升到33亿美元。而且过去一年Jawbone已收购了Visere、MassiveHealth、BodyMedia这3家公司。当中,Visere是专业的软件设计公司;MassiveHealth曾经开发了饮食管理应用The Eatery,可以对着事物拍照就获取热量情况;BodyMedia是健康设备管理公司,在这方面有14年的生产研发经验,有多项传感器专利。

目前,Jawbone已持有穿戴设备、健康、健身领域共300多项专利。

Wired在今年二月曾撰文认为,Jawbone的品牌效应,加上其在设计、蓝牙和穿戴领域的经验,其实正是苹果推展新产品类别时所需要的。当然,后来传出了苹果收购Jawbone竞争对手Beats的消息。但反过来说,如果收购Jawbone的是Google,那对苹果来说将是不小的威胁。

过去半年Google大力推展对穿戴设备的支持,先在Android 4.3中增加对蓝牙4.0(BLE)的支持,然后更推出了Android Wear穿戴设备开放平台,目前已扶植Moto和LG在做一些不错的产品。

而Jawbone,一家同时拥有出色设计和多年穿戴领域经验的公司,如果一旦被Google持有,将会是一个可怕的组合。


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