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The author:(作者)归海一刀published in(发表于) 2014/5/27 8:48:55 You’re listening to the radio，
Do you still listen to the radio-broadcast radio stations-IT news You're listening to the radio
Saili has issued a letter of the 2013 review of radio listening market in China, the report noted that in 2013, China's 31 provinces (autonomous regions and municipalities) above the prefecture level and some county level the main broadcast frequency amounts to 1203. With social progress and technology constantly emerge, listening to more modern and diverse broadcast incidental characteristics become more and more apparent, more highly interactive.
Radio contact rate growth slowed
According to the latest data of the national statistical offices in 2013 in the total population of 1.35 billion. Saili surveys in 2013 in the broadcast exposure of urban and rural residents (referring to listening to the radio in the past 1 month ratio on population to the population with the ability to listen to radio) is 59.5%. Accordingly projections, 2013 national radio audience total was 672 million in 2012, added 1.8%. Among them, the urban audience 447 million people, 66.5%; rural audience of 225 million people, accounting for 33.5%.
As one of the traditional media, new media competition, broadcasts are also seeking a sustainable development path, and so far, has not dealt a big blow as newspapers and other print media. Saili pointed out in the letter, 2013 broadcast exposure when compared with previous years at approximately the same values maintained at a level near 60%, a steady trend of development, but growth slowing. Especially during 2008, broadcast exposure, once as high as 70%, but in later years has been unable to crack the 60% "ceiling".
Young core audience trend is clearly
Cars, mobile phones and networks have become increasingly popular and has brought great convenience to listeners to listen to radio, particularly mobile phone radio and Internet broadcasts and other traditional forms of broadcasting and new media fusion appears not only extends the route of transmission of new, also broke the previous radio local and Terminal limited, has attracted an increasing number of middle-aged and young broadcasting's most loyal audience.
Saili survey data show that in 2013, the core audience for the broadcast age set at between 25-~34, up to 52.1% per cent in 2012, representing a slight increase; young listeners under 25 years of age accounted for more than 16.2%.
Data also showed that younger characteristics in addition to outside, 2013 radio listeners also has three features: a higher percentage male audience. Males accounted for 52.3% of the 2013 broadcast audience, slightly above the 47.7% of the female audience, and more in 2012 has increased. B is subject to higher levels of education. 60% radio listeners for the post-secondary and higher education, and more in 2012 has a larger increase. Third, gold higher. Radio listeners a monthly income of more than 50% at 3000 level and above, including revenue 5000 ~1 more than 15% million audience shares, the audience of more than 10,000 yuan reached 5.9% per cent in 2012, representing a significant upgrade.
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Music and news shows were the most popular
Game state letter investigation data displayed, music and news program is audience most favorite and most often listening to of broadcasts, often listening to this two type program of audience proportion respectively up to 62.8% and 61%; traffic class, and life consumption information, and Opera crosstalk sketch program also wide by audience favorite, often listening to traffic class program of audience proportion accounted for 22.2%, often listening to life consumption information program of audience proportion accounted for 20.2%, has 18.6% of audience often listening to Opera crosstalk sketch program.
Lianbo weather reports, chat talk show, novel, drama, entertainment, game show, and emotional story programs may have more listeners, often more than listening to the audiences of these types of programs are in 10%.
Corresponding to this, in the radio frequency in China, news, traffic and frequency accounted for more than half the music class. Data showed that China's biggest news frequency, 340, 28.3%, followed by communications frequencies, 249, 20.7%, music frequency numbers is also relatively high, accounting for 10%. These three categories accounted for major national broadcasting frequencies the frequency of 59%. Health, sports, education and other niche frequency numbers are relatively small, are below 1% per cent.
你还听广播么 - 广播,电台 - IT资讯你还听广播么
赛立信日前发布《2013年中国广播收听市场综述》，该报告指出，2013年全国31个省(区、市)地市级以上及部分县区级的主要广播频率共计1203个。随着社会进步和技术不断地推陈出新，收听工具愈发现代化和多样化，使得广播的伴随性特点越发明显，互动性也更强。
广播接触率增长幅度放缓
根据国家统计局的最新数据，2013年全国总人口为13.5亿。赛立信调查显示，2013年全国城乡居民的广播接触率(指过去1个月内有收听广播的人口占具备收听广播能力的人口的比率)为59.5%。据此推算，2013年全国广播听众总规模为6.72亿人，比2012年增加了1.8%。其中，城市听众4.47亿人，占66.5%；农村听众2.25亿人，占33.5%。
作为传统媒体之一，面对新媒体竞争，广播也在寻求一条可持续发展之路，并且从目前来看并没有像报纸等平面媒体那样受到很大的冲击。赛立信在报告中指出，2013年的广播接触率与前几年相比大致持平，数值维持在近60%的水平，呈稳步发展之势，但增长幅度明显放缓。尤其是2008年期间，广播接触率曾一度高达70%，但在此后几年一直未能突破60%的“天花板”。
核心听众年轻化趋势明显
汽车、手机和网络的日益普及，为听众收听广播带来了很大方便，尤其是手机广播和网络广播等传统广播与新媒体融合形式的出现，不仅扩展了新的传播途径，也突破了以往收听电台的地域及终端限制，吸引了越来越多的中青年成为广播的忠实听众。
据赛立信调查数据显示，2013年广播的核心听众群年龄集中在25岁～34岁之间，占比达52.1%，较2012年略有上升；25岁以下的青少年听众占比16.2%。
数据同时显示，除了年轻化特点之外，2013年的广播听众还具有三个特点：一是男性听众比例较高。2013年广播听众中男性占比为52.3%，略高于女性听众的47.7%，且较2012年有所上升。二是受教育程度较高。近六成广播听众为大专及以上学历，且较2012年有较大的提高。三是含金量较高。超过五成的广播听众月收入在3000元及以上的中高水平，其中收入在5000元～1万元的听众占比超过15%，1万元以上的听众占比达到了5.9%，较2012年显著提升。
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音乐和新闻节目最受欢迎
赛立信调查数据显示，音乐和新闻节目是听众最喜爱并且最常收听的广播节目，经常收听这两个类型节目的听众比例分别高达62.8%和61.0%；交通类、生活消费资讯、曲艺相声小品节目也广受听众喜爱，经常收听交通类节目的听众比例占22.2%，经常收听生活消费资讯节目的听众比例占20.2%，有18.6%的听众经常收听曲艺相声小品节目。
天气预报、聊天谈话类节目、小说连播、广播剧、娱乐游戏类节目和情感故事类节目也拥有较多听众，经常收听这些节目类型的听众均在10%以上。
与此相对应的，在我国的广播频率中，新闻、交通及音乐类频率占据了大半壁江山。数据显示，我国新闻类频率的数量最多，有340个，占28.3%；其次是交通类频率，有249个，占20.7%；音乐类频率数量也相对较多，占10.0%。以上三大类频率合计占全国主要广播频率的59.0%。健康、体育、教育等其他小众频率数量则相对较少，占比都在1.0%以下。
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