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The author:(作者)归海一刀
published in(发表于) 2014/5/27 9:19:13
Overseas Chinese consumption amounted to 600 billion yuan last year， mainly to Korea sweep goods

In recent years, domestic consumers are no longer content with the domestic consumer market, moving into overseas consumer markets. Data show that 3 years, double the scale of consumption abroad. Industry analysis, global goods trade across borders is the mainstream of future overseas development of consumption market.

　　Last year, overseas spending by about 600 billion yuan

According to the State Council's Development Research Center report shows that in 2013, through tourist shopping and purchasing forms, flow overseas in high-end consumption amounting to approximately 600 billion yuan, 20% per cent of total Chinese consumption. Among them, in addition to more than 70 billion yuan is the online shopping service, and more than 500 billion worth of high-end consumer goods are purchased by Chinese tourists going abroad of more than 90 million passengers. In 2011, this figure was only 300 billion yuan, doubling consumption abroad 3 years is realized.

"Life is like a tiny circle of friends, you never know what a good friend who will become the next purchase. "His ridicule of the public is the popular" circle of friends "shopping phenomenon.

Many netizens said that since he joined the micro-"circle of friends", just as commodities fell into a great global village market, purchasing luxury goods in Europe, Japan purchasing electronic products, United States trends, as well as souvenirs from around the world ... ... Products are in the circle of friends around the world.

When girlfriends of Miss Lee arrived in Japan after into the purchasing industry, Miss LI is duty-bound to when her local customer service. Ms Lee said, "at least she did people in Japan, and personally after only sold their own products. Quality assurance, purchasing fee is the price of the product 10%, a discount or special offer will be clearly informed, price transparency. "In the words of her girlfriends, everybody is friends, circles of friends to do business, is to understand and secure.

Li told reporters that the circle of friends purchasing is a little "private custom" flavor. "What do you want, I can help you buy, don't buy, not hoarding. "Buying for the first time, Miss LI girlfriends over itself paid more than 20,000 yuan, everyone is after more than a week had received only hit her. Of course, someone in receipt of product going back, don't. So, Miss Lee two helpless have set the rules of the first payment and then shopping. "Although there are risks, however, explore the purchase was natural that. ”

　　"Sweep the domestic tour" destination turned to Korea

Sun in recent days working at a foreign bank abroad frequently query shopping discount information. She told reporters that when you catch the sale abroad, and some brand name only half the domestic price, travel abroad and "sweep for" very cost-effective, themselves and their friends when taking annual leave has been used for two consecutive years to a "sweeping domestic tour", this year on my way to Korea "shopping spree".

Miss Sun told reporters that domestic Korea apparel purchasing too much, basically playing with Dongdaemun shopping sign. However, many Taobao shopping service sellers simply won't go to the East entrance. "So, also pick their own in relative safety. ”

Line leader Lee said Japan and South Korea this year, reflect the many tourists, Korea's children's wear design and style are very cute, but compared with the domestic, particularly fresh. "Compared to most mothers love Japan domestic, Korea materials used in children's clothing style is more diverse, more affordable, are equally safe. "That mothers are favored to Korea swept cargo one of the reasons.

　　Cross-border direct purchase into mainstream development

Purchasing so many people throw up slot. Some netizens said the overseas shopping post long receipt once if they found quality problems, seeing that it's more than free returns nor complaints from human rights defenders in the country, can only accept the bad luck suffered losses.

A insiders who asked not to be named told reporters that in addition to goods damaged, return difficult issues, and consumers have experienced fraudulent credit cards, and so on. In addition, some overseas residents of sellers were repeated by many consumers. Fraudulent operators can QR codes as a commodity and logistics information, shopping receipts, such as complete product becomes "abroad" status.

Lin engaged in e-business research in a University that "strictly speaking, purchasing is not the Organization's individual behavior does not become the industry. As it traveled in the grey area on the edge of the law, cannot be comparable to the cross-border trade and industrialization. Established cross-border traders constrained by national legal norms, with the global trading of goods, is the mainstream of future overseas development of consumption market. ”

Trainee reporter Ma Yutong

14:56 May 26, 2014 Daily news
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去年国人海外消费达六千亿元 主要到韩国扫货|海外代购|海外消费_新闻资讯

　　近年来，国内的消费者已不满足于国内消费市场，转战海外消费市场。数据显示，3年间，境外消费规模翻番。业内分析，电商跨境做全球货品交易才是未来海外消费市场发展的主流。

　　去年海外消费额约6000亿元

　　根据国务院发展研究中心报告显示，2013年，我国通过旅游购物和代购形式，流向海外的中高端消费额约有6000亿元，占国人总消费的20%。其中，除了700多亿元是网上代购外，5000多亿元的中高档消费品是中国9000多万人次的出国游客购买的。而在2011年，这个数字只有3000亿元，3年的时间境外消费就实现了翻番。

　　“人生就像微信朋友圈，你永远不知道哪一个好友，会成为下一个代购。”市民吴先生的调侃正是当下流行的“朋友圈”代购现象。

　　不少网友表示，自从加入了微信“朋友圈”，就像掉进了一个大地球村商品市场，欧洲代购奢侈品、日本代购电子产品、美国的潮流物、还有世界各地的土特产……全世界的产品都在朋友圈。

　　当李小姐的闺蜜抵达日本进军代购业后，李小姐义不容辞地当起了她的本地客服。李小姐说，“至少她真的人在日本，并且只售卖自己亲自使用过后的产品。品质上有保证，代购费是产品价格的10%，有打折或特价也会明确告知，价格透明。”用她闺蜜的话说，大家都是朋友，朋友圈做生意，靠的就是理解和放心。

　　李小姐告诉记者，朋友圈代购很有点“私人定制”的味道。“你要什么，我帮你买，不能乱买，不敢囤货。”第一次代购，李小姐的闺蜜自己垫付了2万多元人民币，大家都是在一个多星期后收到产品了才给她打款。当然，也有人在收到产品后反悔不要。于是，李小姐二人无奈定下了先付款再购物的规矩。“虽然有风险，不过，开拓代购事业还算是顺理成章的事。”

　　“扫货游”目的地转向韩国

　　在一家外资银行工作的孙小姐近几天频频查询国外购物打折信息。她告诉记者，赶上国外打折促销时，有的名牌只有国内一半的价格，出国旅游加“扫货”非常合算，自己和朋友已连续两年利用休年假的时候来一次“扫货游”，今年准备去韩国“血拼”。

　　孙小姐告诉记者，如今国内的韩国服装代购太多，基本上都打着东大门代购的牌子。不过，很多淘宝代购卖家根本就不去东大门。“所以，还是自己去选比较放心。”

　　日韩线路领队李先生说，今年，不少游客反映，韩国的童装设计和款式都非常可爱，而且跟国内比起来，特别有新鲜感。“比起大多数妈妈钟情的日本货，韩国童装款式更多元、价格更实惠、用料也同样安全。”这点也成为妈妈们青睐去韩国扫货的原因之一。

　　电商跨境直购成发展主流

　　代购的风险让不少人吐槽。一些网友表示，海外购物邮递时间长，收货后如发现质量问题，由于已经超过免费退换时间，又无法在国内投诉维权，只能自认倒霉遭受损失。

　　一位不愿透露姓名的业内人士告诉记者，除了商品受损、退换货困难等问题外，有消费者遭遇过信用卡盗刷等问题。此外，一些假冒的海外代购卖家也让不少消费者屡屡中招。不法经营者能把像商品二维码、物流信息、购物小票等全套商品变成“国外采购”的状态。

　　某高校从事电子商务研究的林先生认为，“严格意义上讲，代购只是非组织的个体行为，并不能成为产业。因为它游走在法律边缘的灰色地带，不能与产业化的跨境贸易相提并论。成立受国家法律规范约束的跨境电商，与全球的货品实现交易，才是未来海外消费市场发展的主流。”

　　见习记者 马雨彤

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