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The author:(作者)归海一刀
published in(发表于) 2014/5/31 8:02:52
In addition to music， Apple acquired Beats also won what？ ，

In addition to music, Apple acquired Beats also won what?
Buy Beats-Apple, Apple, Beats-IT information In addition to music, Apple acquired Beats also won what?

[Abstract] analysis Beats two executives to join Apple, are not only confined to the field of music, but also covered areas of television and video.

Apple has just announced that it will be a $ 3 billion acquisition of headset manufacturers and music streaming company Beats Electronics Company, currently trading are underway.

Zhiqian, Apple has had a great many acquisitions. However, if the deal is complete, it will be Apple's largest mergers in history.

? Apple's previous takeover statistics

To date, Apple has one of the largest takeovers is the 1997 acquisition of NeXT company, the purchase price is $ 400 million.

Buy Beats avatar how to make Apple performing arts major

Apple local time on Wednesday formally announced a $ 3 billion dollar acquisition of Headset manufacturer Beats and Beats Music streaming music subscription service. After the acquisition officially ended, co-founder Jimi·aiouwen Beats (Jimmy Iovine), Dr.Dre Beats Music Chief Executive Officer Yian·luogesi (Ian Rogers) will join Apple and heads to iTunes AiDi·kuyi (Eddy Cue) reported.

It is evident that, settled the deal shows Apple to further increase their importance in music. Last year, Apple's iTunes digital music business sales on which life has just been visited by the 1% decline, to $ 2.8 billion.

Concerned when rumors of the deal first surfaced, many industry analysts don't know why Apple would have so much interest in Beats. Beats audio accessory is the main business, they released headset products and have not been consistent in the industry (some analysts even say Beats headphones the sound quality is not good enough), and do not have their own unique advantages in technology.

However, with the message after official confirmation of the deal, we seem to have finally learned that Apple's intention.

Although these names seem fit with Apple's existing business and don't have a lot of, but Apple's new Senior Vice President of retail anjila·alundeci (Angela Ahrendts), Yves Saint Laurent ex-CEO baoluo·deniwei (Paul Deneve) as well as design director Nike Ben·xiefu (Ben Shaffer) when I first joined Apple, why we do it.

"I'm very familiar with Jimi·aiouwen and Yian·luogesi, both of whom could bring Apple more creative talent. Moreover, the two men are not only confined to the field of music, but also covered areas of television and video work. "The United States well-known Tech reviewer Walt Mossberg (Walter Mossberg) said.

Jimi·aiouwen

After the completion of the transaction, Jimi·aiouwen became a member of the Apple executive team. It should be noted that is, Ai Ouwen is the President of Interscope Geffen A&M and co-founder of Beats, including John Lennon (John Lennon) and Bruce Springsteen (Bruce Springsteen), singer worked as a recording engineer and has more than 40 years in the music business working in history. If someone could quick revival Apple music business, Ai Ouwen must be the ideal candidate.

In 1990, the Ai Ouwen co-founded the new vision records (Interscope Records). Over the past 20 years, he is responsible for launching a total of more than 250 albums, and excavated, as Dr. Dre, and 50 Cent, and Lady Gaga, Eminem and Derek-· lamaer (Kendrick Lamar) and many other famous singers.

In fact, even Lady Gaga, Eminem and R&B singer Mary j Blige will owe their success to Ai Ouwen chose Primeton?ˉs gold.

"Talking to Jimmy never cover it, he was always very sincere and is a true musician. "Mary j Blige in 2012, says the Grammy Awards.

Meanwhile, United States President of the Academy of recording arts and Sciences nier·botenuo (Neil Portnow) in that year's Awards, said: "Jimmy is a versatile person, we've known each other for a long time. But, when you look at as a sound engineer and music producer, he founded people's achievements, his record company's success, and he excavated many musical talents before they realize what a special person he was, we are very much honored to recognize Jimmy. ”

Many people don't know is that Ai Ouwen was 2011-2013 during the United States Idol (American Idol) private mentor program, and participated in the award-winning production of the movie 8 mile.

In 2006, Ai Ouwen and his friends Dr.Dre jointly founded the popular Beats by Dr.Dre headphones brand, their goal is to bring high-quality music listening experience.

"Apple for $ 400 worth of iPod is configured with an obscure pair of headphones, but the white headphones covering nearly all the world's music. Now, I want a black product on the market to change the situation. "Ai Ouwen prior to the media, said in an interview.

Outside analysts joined Ai Ouwen in conjunction with the main Rutgers after Apple iTunes service. But since Ai Ouwen has accumulated extensive experience and wide connections in Hollywood, he is also very likely to encounter to the highly anticipated Apple TV business.

"ITunes is good, but it now needs to go further. "Ai Ouwen commented.

Yian·luogesi

Earlier this year, Ai Ouwen Beats Music service launched by Beats brand is further expanding the scope of business, and invites Ian-Rutgers Beats Music responsible for day-to-day operations of the business.

Rutgers is a longtime ski enthusiasts, in 1993 he developed by Beastie Boys (the Beastie Boys) unofficial website and is recognised by the latter, and invites it to join their parade organizing team, and manages the band's new official website. Zhihou, Rutgers became the band's official number of stewards, while band members responsible for teaching how to use the Internet.

Zhihou, Rutgers became head of Yahoo music. After four years of work, he quit to join the music platform Topspin. In 2008, Rutgers has been the CEO of Topspin, and eventually joined the Beats Music in January this year. As Chief Executive Officer of the Beats Music, Rutgers's main work is "changing the way people discover music and interact with music".

"When you're involved in this business area, and the first thing you will notice is the simplicity of the music category. We will not just to music show in the form of a database user, but an attempt to show through a discography artist's whole career and the story behind it. Of course, we will also show other forms of musical pieces, such as chronological order in, this form can help the user to see the artists grew up in recent years. "Said Rutgers had a Billboard interview.

除了音乐，苹果收购Beats还获得了什么？ - 苹果收购Beats,苹果,Beats - IT资讯
除了音乐，苹果收购Beats还获得了什么？

[摘要]分析认为Beats的两位高管加入苹果后，不会仅局限于音乐领域，而是还会涉及电视和视频领域。

苹果公司刚刚宣布，它将以30亿美元的价格收购耳机制造商和流媒体音乐公司Beats Electronics公司，目前交易正在进行中。

之前，苹果公司已经有许多次收购。但是，如果这次的收购交易完成，它将是苹果公司历史上最大的一次并购交易。

▲苹果公司历次收购交易统计

截至目前为止，苹果公司最大的一次收购交易是1997年收购NeXT公司，收购价格是4亿美元。

看收购Beats如何使苹果化身演艺大户

苹果在当地时间周三正式宣布以30亿美元的价格收购耳机制造商Beats及其流媒体音乐订阅服务Beats Music。在收购正式结束后，Beats联合创始人吉米·艾欧文(Jimmy Iovine)、Dr.Dre以及Beats Music首席执行官伊安·罗格斯(Ian Rogers)都将加盟苹果公司，并向iTunes负责人艾迪·库伊（Eddy Cue）汇报。

显而易见的是，这笔交易的尘埃落定说明了苹果对音乐业务进一步加大了自己的重视程度。而在去年，苹果此前赖以安身立命的iTunes数字音乐业务销量刚刚迎来了1%的下滑，至28亿美元。

在有关这笔交易的传闻刚刚浮出水面的时候，许多业内分析人士都不清楚苹果为什么会对Beats有着如此之大的兴趣。因为Beats的主要业务是音频附件，他们推出的耳机产品并没有得到业内的一致肯定（部分分析人士甚至批评Beats的耳机音质不够出色），且在技术方面也没有自己独到的优势。

不过，随着这笔交易的消息正式确认后，我们似乎才终于了解了苹果的意图所在。

虽说以上这些人名看起来同苹果的现有业务并没有太多契合之处，但苹果新任零售高级副总裁安吉拉·阿伦德茨(Angela Ahrendts)、Yves Saint Laurent前CEO保罗·德尼维(Paul Deneve)以及耐克设计主管本·谢弗(Ben Shaffer)在刚加盟苹果时，我们又何尝不是一头雾水呢。

“我同吉米·艾欧文和伊安·罗格斯非常熟悉，这两人可以为苹果带来更多的创造性人才。而且，这两个人不会仅局限于音乐领域，而是还会涉及电视和视频领域的工作。”美国知名科技评论家沃尔特-莫斯伯格(Walter Mossberg)说道。

吉米·艾欧文

在交易结束后，吉米·艾欧文将成为苹果高管团队的一员。需要指出的是，艾欧文是Interscope Geffen A&M的总裁以及Beats的联合创始人，曾为包括约翰·列侬(John Lennon)和布鲁斯·斯普林斯汀(Bruce Springsteen)这些知名歌手担任过录音师的工作，并在音乐界有着40余年的从业历史。如果说有谁能够快速复兴苹果音乐业务的话，艾欧文一定是最理想的人选。

1990年，艾欧文联合创办了新视镜唱片公司(Interscope Records)。在过去的20年内，他总共负责推出了超过250张专辑，并挖掘出了像Dr. Dre、50 Cent、Lady Gaga、Eminem和德里克-·拉玛尔(Kendrick Lamar)等许多知名歌手。

事实上，就连Lady Gaga、Eminem和R&B歌手Mary J Blige都将自己的成功归功于艾欧文的慧眼识金。

“吉米说话从来不遮遮掩掩，他总是非常真诚，并且是一名真正的音乐人。”Mary J Blige在2012年格莱美颁奖典礼上说道。

同时，美国唱片艺术与科学学院院长尼尔·波特诺(Neil Portnow)也在当年的颁奖晚会上表示：“吉米是一个多才多艺的人，我们认识彼此已经很长时间了。但上，当你看到他作为录音师和音乐出品人时取得的成就、他所创办唱片公司的成功以及他所挖掘出来的众多音乐人才后才会意识到他是一个多么特别的人，我们也很荣幸能在此表彰吉米。”

许多人不知道的是，艾欧文其实还是2011-2013年期间《美国偶像》（American Idol）节目的私人导师，并参与了获奖影片《8 mile》的制作工作。

2006年，艾欧文和自己的好友Dr.Dre联手创办了人气耳机品牌Beats by Dr.Dre，他们当时的目标就是为人们带来高品质的音乐收听体验。

“苹果为价值400美元的iPod配置了一对不起眼的耳机，但这个白色耳机却几乎涵盖了所全球所有音乐。现在，我希望推出一款黑色的产品来改变这一情况。”艾欧文在此前接受媒体采访时说道。

外界分析人士认为，加盟苹果后的艾欧文可能会同罗格斯一道主攻iTunes业务。但考虑到艾欧文在好莱坞所积累的深厚经验以及广泛人脉，他也非常有可能接触到备受期待的苹果电视业务。

“iTunes很好，但它现在需要更进一步了。”艾欧文这样评价道。

伊安·罗格斯

今年早些时候，艾欧文通过推出Beats Music服务进一步拓展了Beats品牌的业务范围，并邀请伊安-罗格斯负责Beats Music业务的日常运营。

罗格斯是一名长期滑雪爱好者，1993年时他通过开发了野兽男孩(Beastie Boys)的非官方网页而受到了后者的认可，并邀请其加盟自己的巡游组织团队，并管理乐队新建立的官方网站。之后，罗格斯成为了乐队的正式数字管家，同时负责教乐队成员如何使用互联网。

之后，罗格斯成为了雅虎音乐业务主管。在工作了四年后，他跳槽加入了音乐平台Topspin。2008年，罗格斯已经成为了Topspin的CEO，并最终在今年1月加入了Beats Music。作为Beats Music的首席执行官，罗格斯的主要工作是“改变人们发现音乐以及同音乐产生互动的方式”。

“当你涉足这一业务领域的时候，你首先会注意到的就是音乐分类的简洁性。我们不会仅仅以数据库的形式将音乐展示给用户，而是试图通过唱片目录的形式向外界展示艺术家的整体职业生涯以及背后故事。当然，我们也会以其他形式展示音乐作品，就比如以时间的顺序，这一形式能够帮助用户看到艺术家们在近年来的成长历程。”罗格斯在此前接受Billboard采访时说道。

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