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The author:(作者)归海一刀published in(发表于) 2014/5/31 8:03:16 Microsoft Small ice was born behind the scenes，
Born behind the scenes-Microsoft Microsoft Small ice small ice small ice-IT news Microsoft Small ice was born behind the scenes
Microsoft Bing search team Thursday afternoon, China released a smart chat robots, and called Microsoft's "little ice." In addition to intelligent dialogue, Microsoft's "small ice" as it stands, the Group reminded, Wikipedia, weather, horoscope, jokes, transportation guides, restaurant reviews and other practical skills.
To insiders, the rollout of the product obtained, and Executive Vice President, Microsoft worldwide lurkey sure, Microsoft's Bing search for decentralization in China localization of the first product.
Born behind the scenes
"Little ice" is essentially a robot that can chat, features from the product point of view, is not novel. But let the Bing search team is excited, this broke the Microsoft product development a lot of rules.
Microsoft Internet Academy brand and product engineering market leader Li Di introduced "small ice" was born from the end of 2013, he and a team of "Bing network code" front end forms a brainstorm, after a heated discussion, finally settled in the form of chat bot as the ultimate form of the product.
NET code is Bing launched a collection of encyclopedic knowledge of search products, myriad structured information after finishing, can provide a basis to chat bot idea, "Microsoft's small ice" answer volumes reached 15 million and growing.
After you determine the direction of a chat bot, a more than 10-person operation codenamed "social assistant" new dawn project group at Microsoft, Internet Engineering, and everyone started to get research and development.
In January 2014, Microsoft Executive Vice President, global lurkey early most of the "little ice" products, for the direction of the project in the affirmative, identified a "small ice" in China and Microsoft in the global launch of the Cortana as Bing's voice Assistant front-side showing.
In April, lurkey sees "little ice" after the actual operation of the process as a whole and officially approved projects, products into developed status. On May 29, the "little ice" officially released, the entire project took less than half a year.
Localization sample
In half a year to make a product, in Microsoft's view, did a little magic. According to Microsoft's past practice, a product from design to the final release may take 30-36 months, and "little ice" development of only 6 months. At the same time, this product, lurkey give guidance not only personally to the team, and also bold the Bing team try trial and error.
Behind all of this is because Microsoft is Bing of China's policy adjustment. Past, the Bing product development in United States for the first, and then extended to other global markets. But adjusted strategy is that Bing will emphasize "China first".
Lurkey previously within the company said that Microsoft and Bing is holding an attitude of learning into the mobile Internet market, China Bing in the mobile Internet field's new Hong Kong Special Administrative Region. In China, Bing will also increase the intensity of local innovation and market development, and gives users more grounding of the product. There is no doubt that the "little ice" is such a localized product.
In fact, apart from Chinese team launched "little ice", Microsoft speech Assistant, Cortana is also live across the globe. These two products, a certain degree of overlap in functionality. However, why Microsoft would support China's team launched the "small ice"?
"Little ice" program Chief Development Director Jing Kun says, Cortana and the WP system of voice Assistant "little ice" is rooted in the data based on the Bing search, Cortana at the WP system, set up their own eco-system, and the "little ice" is a low profile in other companies in the ecosystem services provided. He said if the local market from China's point of view, "little ice" in China's importance ratings even higher than previous Microsoft Voice Assistant of Cortana.
It is learnt that, in order to enhance the user experience, "little ice" mostly don't make jump links in the chat, which also means "little ice" is difficult to search back. "Little ice" team members said that for Microsoft, "little ice" is a very large user base of contacts and source of the data, the greater is the value of optimizing Bing data structures and access to the user.
微软小冰出世幕后 - 微软小冰,小冰 - IT资讯微软小冰出世幕后
微软Bing搜索中国团队在周四下午发布一款智能聊天机器人，并取名微软“小冰”。除了智能对话之外，微软“小冰”还兼具群提醒、百科、天气、星座、笑话、交通指南、餐饮点评等实用技能。
内部人士透露，这款产品的推出获得了微软全球执行副总裁陆奇的肯定，也是微软Bing搜索对中国区放权本地化之后的首个产品。
出世幕后
“小冰”本质上就是一个可以聊天的机器人，从产品功能上看，并不算新颖。但让整个Bing搜索中国团队兴奋的是，这个产品的研发打破了微软很多既有的规则。
微软互联网工程院品牌及产品市场负责人李笛介绍，“小冰”的诞生源于2013年底他与团队关于“Bing网典”前端表现形式的一次头脑风暴，经过激烈讨论，最终确定以聊天机器人的形式作为产品的最终形态。
网典是Bing推出的一个百科全书式的知识集合搜索产品，将无数信息进行结构化整理之后，可以给聊天机器人的想法提供了基本支撑，让“微软小冰”的回答数量达到了1500万句，并可以不断增长。
在确定了聊天机器人的方向后，一个十多人组成代号“社交助手”的新项目组在微软互联网工程院诞生，大家开始抓紧研发。
2014年1月，微软全球执行副总裁陆奇见到了最早期的“小冰”产品，对于项目的方向给予了肯定，认定了“小冰”在中国区将和微软在全球推出的语音助手Cortana一样作为Bing内容的前端展现方式。
4月份，陆奇在看到“小冰”整个实际的运作过程之后，正式拍板立项，产品进入封闭开发状态。5月29日，“小冰”正式发布，整个项目时间不到半年。
本地化样本
用半年的时间做出一个产品，在微软内部看来，确实有点不可思议。按照微软过去的习惯，一个产品从设计到最终发布可能需要30-36个月的时间，而“小冰”的开发只用了6个月。同时，对于这款产品，陆奇不但亲自对团队给予指导，还大胆让Bing中国团队进行尝试，不断试错。
这一切的背后正是因为微软正对Bing中国的策略进行大幅调整。以往，Bing的产品研发都会以美国为先，然后推广到全球其他市场。但调整后的策略是，必应未来会强调“中国为先”。
陆奇此前在公司内部表示，微软和必应是抱着一种学习的态度进军中国移动互联市场的，中国将作为必应在移动互联领域的新特区。在中国，必应也将加大本地创新与市场开发力度，给用户带来更接地气的产品。无疑，“小冰”就是这样一款本地化的产品。
实际上，除了中国团队推出的“小冰”外，微软还在全球推出了语音助手Cortana。这两款产品，在功能上有一定的重合性。但是，为何微软会支持中国团队推出“小冰”？
“小冰”项目首席开发总监景鲲表示，WP系统的语音助手Cortana和“小冰”都是根植于Bing搜索的大数据基础之上，Cortana在WP系统上建立自己的生态系统，而“小冰”则是以低姿态进去其他公司的生态系统提供服务。他说：如果从扎根中国本地市场的角度来看，“小冰”在中国的重要度甚至高于此前的微软语音助手Cortana。
据悉，为了更好的用户体验，“小冰”在聊天中大部分情况都不会发出跳转链接，这也意味着“小冰”难以进行搜索倒流。“小冰”团队成员表示，对微软来讲，“小冰”是一个很大的用户群的接触和数据的来源，更大的价值是优化必应的数据结构和接触用户。
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