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The author:(作者)归海一刀
published in(发表于) 2014/5/31 8:20:53
Rates of tobacco use among junior high school students in China reached 6.9%， that tobacco advertising influences

Authorities wide nets Beijing, May 31 (reporter Feng Huiling) according to voice of the Yonge-Canton news, today is the World Health Organization launched the 27th world no tobacco day, set by the no tobacco day theme this year is "raising tobacco taxes to protect the younger generation". China CDC the latest survey results show that Taiwan's junior high school students ' tobacco use rate has been as high as 6.9%, a variety of factors combine to affect adolescents ' smoking behavior.

China disease control center director Wang Yu said the survey results are a source of concern.

Wang Yu: has 19.9% of students tries to using tobacco products, suck had cigarette of students in the, 13 age and zhiqian tries to had of, up to 82%, now of tobacco using rate in youth in the, in middle school students inside is 6.9% in past of 7 days within (using had tobacco), has 72.9% of students report in he around was smoking, investigation results displayed, 40% of middle school students themselves purchased smoke, this inside special important of is, is we by said of second article, 85% of suck cigarette of these students, When they went to buy cigarettes, not due to age and was turned down.

CDC tobacco control Office of China Associate Professor Xiaolin said that tobacco promotion and advertising on youth smoking behaviour most.

Xiaolin: actually in we of street Shang, often see tobacco monopoly shop of some facade, directly of tobacco advertising, TV Shang newspaper magazine outdoor also some promotion activities, these youth like of some activities, like ran cool of program in, he got some pale flavor of cigarette of publicity, we almost all of cigarette retail stores are has this similar Yu comes standard with of things, is placed because very beautiful attracted people, actually this is a is important of tobacco advertising of forms. In many international controls on smoke good of national, are has put this show has legal prohibited has, but we national now everyone are knows, tobacco retail stores throughout national, has how many home, they are is very very important of tobacco advertising sources, they also do many sponsored activities, like sponsored school, and hopes elementary school these activities actually very hidden, but up to of role is very big of.

Xiaolin said that tobacco advertising will change young people's attitudes towards smoking.

Xiaolin: he can be effective in encouraging young people to start smoking. We give you an example, like Japan, he carried out a number of marketing activities, marketing activities aimed at young girls, female smoking rates from 86 8.6%, it grew to 91 years of 18.2%. Effect rate is very large, especially for young girls, promotional advertising and youth smoking-attempting behavior actually has a lot of research, we've proved that there exists a causal relationship. United States a study shows that 34.3% of young people starting to smoke, can be attributed to advertising promotions, this is very scary. So we've got to a total ban on tobacco advertising, if youth exposure to tobacco advertising and promotion the more start smoking, the greater the risk, if you can keep out just such a measure, about reducing tobacco consumption will be about 7%, a tobacco control strategy is very significant.

Xiaolin said that adult behavior, of movie and different impact young people choose to smoke. Ease of access to tobacco, will greatly affect whether teenagers would choose to smoke.

Xiaolin: according to our latest survey, 60.2% junior high school one week can dominate about 10 bucks or so, 2011 we recognize when the survey, 50% people don't have to cost more than 5 dollars to buy a carton of cigarettes. The price for teens, is not a barrier. In addition, so cheap single sales. On top of that, some staff with the tobacco industry tobacco products free of charge to the children, encouraged him to try. United States when, in 2006, Needham changed the law, (ban smoking age) increased 18 to 21 years old, after which he immediately saw the high school smoking rate has dropped from 12.9% to 5.5%, very, very effective, so we really hope that China's existing laws can be effectively implemented, is it possible we are also raising the age of smoking to be banned.

(Original title: junior high school students ' tobacco use rate of 6.9% tobacco promotional advertising)

　　央广网北京5月31日消息(记者冯会玲)据中国之声《央广新闻》报道，今天是世界卫生组织发起的第27个世界无烟日，今年无烟日确定的主题是“提高烟草税，保护下一代”。中国疾控中心最新的调查结果显示，我国初中生的烟草使用率已经高达6.9%，多种因素共同影响着青少年的吸烟行为。

　　中国疾控中心主任王宇表示，调查出来的多项结果都令人担心。

　　王宇：有19.9%的学生尝试使用烟草制品，吸过卷烟的学生中，13岁以及之前尝试过的，高达82%，现在的烟草使用率在青少年中，在中学生里面是6.9%在过去的7天内(使用过烟草)，有72.9%的学生报告在他周边有人吸烟，调查结果显示，40%的中学生自己购买烟，这里面特别重要的一点，就是我们所说的第二条，85%的吸卷烟的这些学生，他们去买烟的时候，没有由于年龄而遭到拒绝。

　　中国疾控中心控烟办公室副研究员肖林说，烟草促销和广告对青少年的吸烟行为影响最大。

　　肖林：其实在我们的大街上，经常看到烟草专卖店的一些门面，直接的烟草广告，电视上报纸杂志户外还有一些推介活动，这些青少年喜欢的一些活动，比如跑酷的节目里，他搞一些淡味的卷烟的宣传，我们几乎所有的卷烟零售店都有这种类似于标配的东西，就是摆放因为非常漂亮吸引人，其实这是一个很重要的烟草广告的形式。在很多国际上控烟好的国家，都已经把这个展示已经法律禁止了，但是我们国家现在大家都知道，烟草零售店遍布全国，有多少家，他们都是非常非常重要的烟草广告来源，他们还做很多赞助活动，比如赞助学校、希望小学这些活动其实非常隐蔽，但是起到的作用是非常大的。

　　肖林说，烟草广告会改变青少年对吸烟的态度。

　　肖林：他可以有效的鼓励青少年开始吸烟。我们举一个例子，比如说日本，他开展了一些营销活动，针对年轻女孩子的营销活动，女性的吸烟率从86年的8.6%，就一下增到了91年的18.2%。影响率非常大，尤其是对年轻的女孩子，广告促销和青少年尝试吸烟行为之间其实已经有大量的研究，我们已经证明它存在因果关系。美国的一项调查研究表明34.3%的青少年尝试吸烟，可以归因为广告促销，这是非常可怕的。所以我们一定要想办法把烟草广告促销全面禁止掉，如果青少年接触的烟草广告和促销越多，开始吸烟的风险就越大，如果你能够禁止掉，就光这么一项措施，大约就可以减少烟草消费量7%左右，是非常显著的一项控烟策略。

　　肖林说，成人的行为、影视剧的影响都会不同程度影响青少年选择吸烟。获得烟草的容易程度，将大大影响青少年是否会选择吸烟。

　　肖林：根据我们这一次的调查，60.2%的初中生一周可以支配的钱大概是在10块钱左右，2011年我们承认调查的时候，50%的人不用花费超过5元就能买到一盒烟。这个价格对青少年来说，根本就不是一个障碍。另外，这么便宜还有单支销售。更过分的是，烟草业的一些工作人员提供免费的烟草制品给这些孩子，鼓励他尝试。美国尼德姆市在2006年的时候修改了法律，把(禁售烟的年龄)18岁提高到21岁，随后他马上看到了，高中生吸烟率从12.9%下降到了5.5%，非常非常有效，所以我们真的希望中国现有的法律能不能够有效的执行，有没有可能我们也提高禁售烟的年龄。

(原标题：我国初中生烟草使用率高达6.9% 烟草促销广告影响大)

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