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The author:(作者)qqpublished in(发表于) 2014/6/4 9:07:29 Comparison of charges for virtual network operator， which is more affordable？ ，
Comparison of charges for virtual network operator, which is more affordable?-170th, virtual network operator, East communications, Dickson, and virtual network operator charges-IT news Comparison of charges for virtual network operator, which is more affordable?
170th, one after another, as virtual operators, and user charges became their focus. Invasion of the virtual operator, traditional telecom carrier does not sit back and frequently introduced various incentives measures to respond. So many subscription packages, user which one to choose?
Threshold: virtual network operator polarization
As can be seen from the table, part of the lower threshold for getting started with virtual network operator, as telling telecom world, Beijing East, phone communication, minimum charge in less than 30 months, these companies for lower spending power users, is indeed a good choice .
But at the same time we have also seen snail moves far exceeded the threshold for entry to communicate and share other virtual operators, traditional carriers, monthly minimum charge of 100 Yuan. Among them, the snail is moving according to six months billing, 699 dollars of airtime during the promotional period, price reached 999 Yuan. But its "voice calls is not limited" benefits, high user demand for voice, is indeed a good choice.
Above comparison is based on latest 4G fly package, China Mobile and China Unicom exclusive free online combination packages. Judging from the figures released by the two carriers, there are still a large number of 2G users, we can compare this dimension, as the following table:
As can be seen in the above table, China Mobile and China Unicom are controlled within the threshold of less than 20 Yuan. A 2G user, voice, flow and demand is not high, the traditional carriers, is clearly more appropriate.
The margin of preference: virtual network operator is not so "beautiful"
Virtual network operator tariff package is actually such as propaganda, as "good". Is not consistent because the companies set rates, we use 56-60 per month for packages the dimensions to compare.
Can be seen from the diagram above, the month when package rates at 56-60 Yuan, traditional carriers and virtual network operator is different. China Mobile, for example, the monthly flow of 500M have obvious advantages, but 50 minutes for voice calls as its weakness; then a case of China Unicom and the talkie world, China Unicom 300 minutes per month of voice, 300M flow , leading 100 minutes in the phone world, 260M, and package rates just 0.1 per cent higher.
In addition, again with East communications, for example, Jingdong communications users 10 monthly fee and package content-free, but if you want to reach the level of China Unicom's 60 packages, you need to pay 0.15*300+0.15*300=90 Yuan, a total payment of 100 Yuan, significantly higher than China Unicom.
It can be seen, the virtual carriers ' tariff preferential levels is not as so beautiful in its publicity.
Game: virtual network operator will target segments
Latest offers from traditional carriers, China Unicom released 9 flow freely, 6 kinds of packet voice your choice, that is, to provide users with a total of 54 kinds of freedom of choice; China Unicom released 8 flow freely, 8 kinds voice package, which offers 64 ways to the user freedom of choice. It can be seen that traditional telecom operators to provide users with a wide range of choices.
In addition, China Unicom, China Mobile also in monthly packages based on also launched the quarterly package, half a year package, and traffic sharing service .
In short, traditional operators after the virtual network operator licensing, does increase in the operating instructions. But from the perspective of virtual network operator, it does not have a network, but through the rental and use of the network, to provide differentiation, characteristic of the service can be invested in new business development, operations, marketing, sales and other fields, so they can provide more professional service to users--and this is traditional carriers of the gene do not have flexibility.
Based on this, the virtual network operator will be more focused on segment of users, combined with their own areas and operational characteristics, launches customized service. Virtual operators and potential users of large data accumulated over the years for its subdivision development oriented, provides a natural basis.
For example, the language communications with mobile health, Jingdong precipitation using a mobile network, customer identity in order to create online and offline relationships, with mobile operators, bus with bus online, such as Wi-Fi.
It can be seen, virtual network operator's real aim is not to operate traditional telecommunications services, but use their own advantages, with market segments, flagship of telecom service has its own characteristics.
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