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The author:(作者)qqpublished in(发表于) 2014/6/6 8:32:07 After Nokia， Supercell in Finland new bosses，
After Nokia, Supercell in Finland new big brother-Supercell, Finland games companies-IT information After Nokia, Supercell in Finland new boss
According to the BusinessWeek Web site reported that Finland is famous for its wood before, later, Nokia, now the country's most famous export is a video game. The Clash of Clans and the Hay Day tour started developer Supercell, in the autumn of 2012 moved into the Office building where the original Nokia's research and development team.
Supercell only 110 staff, building was apparently too open for the company, but the company selecting real estate uses a parents buy clothes for their children the same way, prefer to buy big to save it for later. Can imagine Supercell development must be very good. Except for a week last year, from the end of 2012 and the Clash of Clans of the Hay Day has been the United States iOS game revenue top 10 games.
Supercell of the game available for free download, 90% player is never to pay the costs. The company sells virtual equipment to earn income, gets most of its revenue through user access. The company declined to say how much profit these users. The company's revenue last year of $ 892 million, pre-tax income of $ 464 million. Numbers game SuperData research agency said, of the Clash of Clans of the daily average revenue increased to $ 4.6 million from $ 1.9 million last year.
SuperData tour started this year the size of the market is estimated to be US $ 19.3 billion, free patterns accounted for most of the game. This pattern is attractive for free, but the danger is often interrupted the game, need to pay before you can continue. Supercell on the psychology of playing games are set. Financial services firm Wedbush securities analyst maikeer·paqiete (Michael Pachter), said: "there's no need to pay to play, but set a lot of temptation, people had to pay. Biggest temptation is the revenge, when someone take away your property, you will want to pay to upgrade, and then take it back. ”
But the game's success is always short. Development on good game companies always in trouble, such as Zynga rely on the power of the Facebook market, but last year its revenues only when three-fourths. Finland company's angry birds developer Rovio,2013 earnings less than the year before. The legend of candy crush developer, Dublin's King company, shares dropped nearly 30% since it went public in March. Supercell which should see its own instability, don't look too far ahead. Nothing can last forever.
Founder and CEO yika·pananing Supercell (Ilkka Paananen) does not think so. He said, the company has multiple solutions to avoid the fate of Zynga and other companies. First, the company will continue to expand and upgrade its existing games, players will never end. The company has already escalated the Clash of Clans and more than 20 times the Hay Day. Paananen said, the inspiration for world of Warcraft from Blizzard Entertainment, the game 20 years after its introduction has attracted 7.6 million subscribers.
Supercell will focus more on player participation rather than on developing new games, each game has a team of about 15 people, some of which are officers responsible for collecting proposals on improving game players, and then add roles and features on a regular basis. Last October, the Supercell 51% stake for 1.5 billion dollars were sold to Japan's Softbank Corporation. Regarding the very long-term future, Paananen said, "our company established for 3 years, if we prepare the 300 years of planning, we completed 1%. ”
But games for Finland's Nokia, the economic impact has never reached levels. In the Finland game companies employ approximately 2400 people, while Nokia, employs more than 125,000 people and still there were 55,000 people in Finland. Even though 2014 equipment business was sold to Microsoft, Nokia's revenues more than 13 times times the Supercell.
Nevertheless, Finland game industry is clearly on the rise. Neogames said local industry groups, from 2012 to 2013, the Finland game industry revenues grew 260%.
Supercell has been rated as one of the best, but it's easy to apply for this company is not. Finland Labour Code provides new staff required prior to 4 months internship. Paananen said: "basically company 99% is true, but we are not the same. We hope the company as small as possible, which is dedicated to us. "He refused to disclose the past 4 months, how many new employees from entering.
Supercell over a project quickly, each design concept by increasingly bigger team tests and external tests. Global is the final step before it is published in Canada launched, because of the country's population distribution and the United States are similar to but much less risky. If a bad performance at any stage of the game, it will be cancelled, and the development team will have to stand in front of the company all staff to explain why.
The Clash of Clans and have evolved through the process of the Hay Day. Was launched this March Supercell with the Boom of the Beach of the Pacific war-themed games, is the third game the company introduced to the market. Current games in the United States sixth iOS game high income.
When people are more willing to pay for downloads, Rovio rises to a very prominent position, but in the free market the company is in trouble. Supercell's magic will last how long? Development of the Clash of Clans of the Games team has been broken up, and lots of developers working on other projects. A former member of the team said the company aware of the need to develop new games, "nothing can continue to do this kind of thing does not exist. ”
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