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The author:(作者)qq
published in(发表于) 2014/6/7 8:55:36
O2O well done， Tencent micro live and complete death，

O2O well done, Tencent micro total death-micro, micro, Tencent, O2O-IT information O2O well done, Tencent micro-total death

Tencent announce stake in high profile public comment in Shanghai earlier this year, six months later, the micro-living in officially declared dead were merged into Tencent's public comments. The two things that seemingly have little to, effectively means that the company spent half a year for the O2O business downsizing, and with the complete dissolution of micro-finish.

Pakistan was informed by the number of staff working at the micro-micro-life in the near future the following changes:

Tencent has been pronounced dead within 1, micro-life parts merged into the mass comment, insider revealed to the BA people, Tencent Geng Zhijun, head of life has shifted slightly to micro-payments team.

2, future, remnants of the micro-business or by public comment and micro-business support centre (the Centre taking into account the expansion of micro-payments).

3 main employee traffic, micro-life is divided into three parts, part flow of micro-business Department paid most into the team, few other departments by Tencent Digest, another part of the public commented insiders confirmed that the technical team went to public comments, others move on to other companies of the O2O business unit.

So, micro life why would experience such changes how Tencent O2O business layout and now you have changed?

1, Tencent took six months for their own O2O business downsizing

Starting from Tencent Announces stake in public comment in mid-February, Tencent had already begun to clean up internal jumbled O2O team, the main business logic is to do or not do to share company, of which public comments are the main spearheads, follow-up activities such as GroupOn. Public comments on investment within six months, hungry, and said it will sell the function into to pale in the letter, Ali stakes after scouring distrusted big mouth to deter Ali O2O momentum. High points by the carry flag is responsible for promoting its yeahwifi, its plans will be laid in the year tens of thousands of WiFi hot spots, while the ultimate goal is to build a city hot spot.

Micro life Tencent O2O fading out after the team, also thoroughly proclaimed Tencent O2O completed business downsizing, Tencent O2O in the future will concentrate on micro-punches on pay , and through popular vertical flow of reviews to get more value.

Tencent, core 2, due to the lack of line gene

One micro-life internal employees on BA people said, in he seems, micro-life fall of maximum causes is because Tencent not has line Xia gene, and Tencent has quality of line Shang flow different, micro-life in carried out line Xia business Shi very labored, in such of situation Xia only found third party to do, and reality is, this class third party company often not is mark, this class company often while operating multiple company of line Xia project, and in resources limited of situation Xia, effect on imagine. And this is the micro-business reduction is further reduced because from the very beginning.

Of course, people also think that if life to continue is also promising, abandon logic is Tencent's change in thinking about O2O, Tencent online does not have advantage on the one hand, on the other hand, Tencent online is hard to draw more precise estimate may as well from this resource open to third party companies such as public comments.

3, the mass comment future took its online business

Tencent stakes the mass comment purpose is obvious, public comment is the most valuable addition to the BAT, O2O variable occupies Tencent after reviews you can stabilize the O2O dominance. And on the other hand, whether from Tencent's chop micro-life or a stake in online reviews-intensive companies is not hard to see Tencent's online business is migrating to public comments. Micro-life part of the staff has been assigned to public comment, it is not difficult to see that future public comments will host more O2O Tencent business.

Micro-payments would be 4, Tencent O2O cutlery

In the restructuring process in micro-life, Tencent, another key lies at the heart of the original micro-Geng Zhijun goes to micro-payments, the head of the team, and micro live some of the core team of paid staff were brought to light. From Tencent injected beeps at the beginning and opened the cab area to pay war, share reviews and called to pay a series of maneuvers, disturbed to see Tencent, for payment of interest.

South beauty market leader Zhao Xigang had earlier told the Palestinian people said that he was very optimistic about the layout of the giant in the field of payment, because from the perspective of traditional business channels have a lot of how to choose a merchant, but eventually a user behavior must be paid, the "rigidity" user behavior value than other areas of the layout makes sense.

Whether Tencent micro life, reviews, the layout in the field of electricity supplier under the axe, it is easy to see, Tencent is on each line of business for their own burdens. O2O business, Tencent has been in the Interior spirit is able to do it yourself, cannot do is abandon the mentality that others do, Tencent yeahwifi Vice President Gao Peng Zhang Min flaw on BA people expressed , yeahwifi Tencent, is essentially an internal Incubator projects future success also depends on how its own development. It is easy to see, Tencent for its multiple business have similar ideas, and micro-lives fall from the first membership card to a family, is not hard to see line genes less than overall strategy adjustment ended up this business without growing.

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