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published in(发表于) 2014/6/11 10:46:33
Challenging Amazon： shopping website Alibaba launched in the United States，

Challenging Amazon: shopping site-Alibaba Alibaba launched in the United States, 11 Main, Amazon, eBay-IT information Challenging Amazon: Ali Baba in American shopping websites

According to the United States media reports, Ali Baba United States 11 Main shopping site, which is dominated by the company to break into the Amazon and eBay United States market for the maximum. 11 Main consists of where United States 2 wholly-owned subsidiaries of Vendio and Auctiva develop, there are currently more than 1000 vendors assigned to, relates to the categories of goods including clothing, fashion accessories and jewelry, household, such as arts and crafts, and plans to add more variety.

This shopping site, comes as the company prepared to list in New York at the time. Alibaba in the past 1 years in the United States has stepped up its activity, in addition to the 11 Main things, not only has also invested in a number of fields of e-commerce and mobile messaging and other United States companies. Starting from 0 to build popular sites will not be easy, consumers have a lot of choices, not just Amazon and eBay, as well as start-ups such as Gilt Groupe, Etsy, and Wal-Mart operations, such as e-commerce site.

However, although the 11 Main may not be able to challenge Amazon and eBay in a short time, but the company sees, United States business to sell products in existing markets is not quite satisfactory. 11 Main Maike·aifuer, President (Mike Effle) said in an interview: "a lot of small shop owners in search of a broader platform, but when they see the podium before, but found the structure for these platforms may not be able to support their brand or identity. Of course, we want to become a daily shopping destination. ”

On one hand, 11 Main through lower costs attract businesses, Commission rates as low as 3.5%, the United States charge half or most other shopping site one-third. Meanwhile, 11 Main care filter business to ensure the quality of products, customer service, or online publishing photos meet certain quality standards. Ai Fuer said: "our high threshold, businesses want a place you can enhance their brand. "So far 11 Main received thousands of applications, a significant number of applicants are rejected.

Online cosmetics retailers Oshun Spirit sushan·beirui (Susan Berry) joined the 11 Main and since 2001 she has been a eBay seller, has been worried about relying too much on a site is risky, she said: "I have been looking for other sites other than eBay. "Ms Berry said living in New Hampshire, 11 Main told her the company reserved a large marketing budget to help websites improve visibility. She said: "opened a lot of new sites in the past, but no real cause for concern. ”

Is not yet clear whether the 11 Main caused a sensation, but Ms Berry said she was feeling more hopeful, in part because of strength. She said: "I had always done, but often doubts, I am cautiously optimistic this time. "The 11 Main spokeswoman, said the company developed the" aggressive marketing program "supporting the development of businesses, but declined to give details of the plan or how much advertising.

As a leading Chinese e-commerce market, Alibaba trade far exceeds United States counterparts. 2013 Alibaba China's consumer shopping site's volume of trade reaching us $ 248 billion, 3 times as long as eBay does more than 1 time Amazon more than doubled. In the past 1 year, Alibaba in the United States have signed a series of agreements. March Tango mobile messaging applications in development of the company TangoMe acquired 215 million dollars worth of shares in a company in Silicon Valley. Lead investor of Alibaba ShopRunner Amazon competitors last year financing activities of $ 206 million.

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