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The author:(作者)qqpublished in(发表于) 2014/6/11 10:46:47 Commercial invasion of the smart television， boot animation were not spared，
Commercial invasion of the smart television, boot animation can not miss-smart TV, power on the ads-IT news Commercial invasion of the smart television, boot animation can not let go
Cross-border cooperation with Internet companies getting on? This is a year later, the television companies ask themselves questions. One year ago today, as the official TV of the TV plus, millet's identity when blows the Horn on the battlefield, traditional TV companies have set off a battle for transboundary cooperation; a year later, smart TV upgrade per cent of Terminal 54%.
Owell consulting (AVC) forecast data, smart TV 2014 annual sales volume will reach 35 million units, are a dozen TV brand to carve up. Television dominated the discourse of how television sell more vitality, intelligent core TV applications are in the hands of others. The share balance for the first five major TV set manufacturers, the average seems to be more awkward and dangerous.
According to Tencent technology was informed that, TV Enterprise only in boot advertising Shang obtained small proceeds, according to related data statistics, Qian five big TV manufacturers daily boot altogether is 3 million, according to a CPM (CPM=1000 times show) proceeds for 40 Yuan, theory projections day of income for 3 million/1000*40=12 million Yuan, a months income for 3.6 million Yuan, by average calculation, Qian 5 big manufacturers each home a years of boot advertising income is 8.64 million Yuan.
"The premise is that these ads are being sold. "Guo Hui, said millions of smart TV Terminal per family struggling to get more advertisers favor.
1, color TV enterprises private plots: power ad
Careful users have found that smart TVs turned on such as KONKA, Skyworth 30-50-second commercials that appear on the page. Konka-related sources, commercials and PSAs KONKA boot page accounted for 5:5, has signed a contract for next year with advertising agencies.
Compare with video content on your websites to share power ads became TV manufacturers ' private plots. In the form of advertising than TV main screen, start advertising more demand. An advertising agent, smart TV popularity mainly in first-tier cities, users subject to size restrictions limit high bandwidth users a hard time convincing advertisers of the national advertising sign.
More people in the industry believe that it's still just a try. Power pages advertising tends to affect the user experience. It is reported that Hisense smart TV power on display advertising was suspended as a result.
In addition, the power on advertising and advertising needs to have a strong background supporting the main interface. Think one person TV plus TV, smart TV Android, open Terminal TV enterprises must be client-side control, smart TV terminals to function like online upgrade. But you can upgrade the Terminal count is still low. According to the statistics, each value is only around 2 million. "Laying a CDN and bandwidth, to provide users with download bandwidth services, constantly monitoring of users on the platform technology, traditional TV companies are not good at. ”
2, voice still is controlled by content provider
Smart TV in addition to the start page ads, contextual ads to be licensed before (broadcasting platform), copyrights (video site) powers. It is learnt that the TCL TCL aiqi art hardware profits, returns with two sharing modes, the latter only on premium content such as on-demand. This model has become a general model for TV manufacturers, color TV enterprises through background monitoring data, with each and every video site for settlement.
But industry officials believe that years of free Internet video content + advertising revenue model is suitable for watching videos, TV big screen, users more accustomed to go looking for free content in the various terminals. Even if the music is copyrighted content only by bundling TVs sales way to sell content.
"Color TV enterprises to access content sharing is negligible. "KONKA, a person believes that TCL aiqi Arts maximum effect is Baidu index continued to rise. And that work with video, TV manufacturers ' videos website traffic into more seriously.
Although the top five TV makers charge 80% per cent share of the market, but the average value of each share, it is difficult to feed into various video sites to focus resources to tilt. This non-exclusive cooperation mode, every TV company is losing ground at the negotiating table.
After smart TV video hot, next will be the applications such as games, education, but the industry still faced a terminal base, users did not form the habit of paying less, and many other problems. Tencent technology was informed that the OTT game users of China Telecom is currently at 1.2 million, with an average monthly income of only 10,000 yuan. Gaming applications in smart TV is still in the nursery phase.
Smart TV before you scale, all business models remain false proposition.
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