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The author:(作者)qqpublished in(发表于) 2014/6/19 4:43:18 Jingdong 618 Tencent joined hands to bully Ali， what tricks？ ，
Jingdong 618 Tencent joined hands to bully Ali, what tricks?-618, Jingdong, trade quicker Inc Monrovia, weixin, Ali-IT news Jingdong 618 Tencent joined hands to bully Ali, what tricks?
So-called e-commerce promotion, Jingdong 618 was Ali, 11, play today is no longer fresh, as early as "a 10 percent" such publicity don't tired love.
But e-commerce giant is still obsessed with the promotions annually, and in increasingly large, in addition to the "county-level" user sermons online shopping as well as the supply chain and logistics of the stress tests, because there are still two key purposes:
A platform itself is propaganda to show data to the media, the public and the investors showed their good condition and social contribution; second, run the peer, user, grab the attention, Rob Rob flow, e-merchants must have a some day.
At this time, will find Jingdong 618 promotions this year is critical, which not only is Jingdong, Tencent fit after the first big promotion, and QQ app and mobile phones important debut for the e-Commerce Portal.
Even more critical is 618 caught in the sophist before they are listed after the listing, as well as Ali, both for the United States when the capital market, 618 Jingdong showed good data is the best defense against Ali.
Therefore, the sophist Tencent is using various tricks, hard runs to Ali, including but not limited to:
1, Jing dong trade quicker Inc Monrovia fit, 3C offensive is a little hard
As the leading B2C, cat accept each challenge every year, but this year the situation is a little different, because the second and third combination in the past, especially the two are longer than 3 c main.
The pressure obviously is not the case, according to Jing dong referenced third-party data, saying it was 618, in the top ten domestic e-commerce Web site, half of the traffic to the East, only about 20% to the cat.
Of course, this is only used to "reference" data, Ali counterattack moves, perhaps more telling: Taobao cat 3C products on sale, cell phone App to pop up information on early, previously Amoy Taobao's yards brewing also chose 618 overall promotion, Jingdong Ali is trying to minimize the impact.
It also reflects, Ali 618 pressure a bit larger this year.
2, to United States investors show data, defending Ali market to attract capital
As Ali listed pricing is too large, together with electrical contractor with Jingdong concept, theoretically, listing will have a capital of Ali fled from the East.
According to various sources, listing how to Ali after August, caught in the middle of the 618 Jingdong defense Ali naturally become the best means.
Through data and run on the reputation of Ali Jingdong to protect capital outflows.
Also, Ali's promotional home is 11, on the legendary Ali after the listing date, from the point of view of time, 618 accounted for a lot cheaper.
3, micro-open red interface, shopping portal debut
App shopping portal, undoubtedly the most affected by this concern. To ensure the good start shopping portal, Tencent Jingdong opened early on the Red interface, Jingdong envelopes also pledged to invest 1 billion subsidy.
Although, Jingdong not show micro-letter entry of specific data, but June has simple estimate before the penguins shopping day of entrance in the 618 had hundreds of thousands of single is not a problem, millions of single is not easy.
Such data, Jingdong described himself as a "mobile shopping platform" quite helpful.
In addition, East Beijing Jingdong currently under development micro-shop, while flagship C2C micro stores not involved in 618, but its attack Taobao is quite important for the future.
4, the main line of the following cities, mobile QQ Jingdong true love
Brushing up on a City subway and Ali yards and building ads, Jingdong promotion just three or four lines of city Jingdong has previously announced plans to more than 160 cities across the country to buy Billboard, with three or four tier ratio of 90%%.
In addition, Jingdong to publicize 618, also purchased a number of TV commercials, this is touched up to three or four lines or even more lower level area of the city, in fact, Jingdong 618 target field this year has been expanded from the North Canton to a much wider range.
In this case, mobile QQ value becomes apparent, as Liu said, mobile QQ for three to six lines covering the best and helps users learn more about East of Beijing.
Than follow very high on entrance, Jingdong mobile QQ may in fact be true love. Illustrations are hand folded in QQ Q entrance under the wallet, Jing dong was Mobile QQ launched a special and exclusive merchandise, it's love.
5, eat fast supply chains, Jingdong superior continues to alixiu
In addition to the surface of the business pages and shopping portal, Tencent and East there is a resultant force lies in logistics.
According to Jing dong said, compared to a year ago, Jingdong warehouse logistics and distribution rose by 1 time, vehicles increased 1.5 times, Jingdong number grew by 70%. For distribution in appliances such as refrigerators, air conditioners, and also found more than more than 5,000 air conditioning installation engineer.
The growth and eat into easy fast supply chain relationship is very large, you know after Q1 consolidated trade quicker Inc Monrovia, East employees increased from 38,000 to more than 50,000.
Jingdong CMO Lan Ye not smug about Penguin June said Yi Xun original warehouse logistics integration has been completed, Jingdong and its integration into the logistics system, currently in China, integration of warehousing and distribution services provider, Jing dong was the only one home.
This way, Jing dong story is constantly compare your logistics advantage; there, Ali will also have to find ways to reinforce, for instance, MA on China post, and announced plans to jointly develop e-commerce logistics service standards, very little from the upper pressing Jingdong meaning.
6, Tencent Jingdong looks love and affection, but feelings are still cracked
Tencent Jingdong Heli 618, two really good, Tencent help Jingdong based scale, Jingdong help micro-electrical contractor, if share prices were to rise, both sides can share in the profits, looked particularly cordial warmth.
But the reality is that East never surrendering to Tencent, East of Beijing from start to finish, for instance, never accept micro payments.
You know, whether it is to do business or O2O, Tencent's most wanted is the expansion of micro-payment transactions, but this road in East Beijing's own electricity supplier and nowhere on the App. Jingdong rather poor experience of Internet banking online or access money "print of gone" micro-payments.
My reasoning, in fact, easy to understand, payment instrument is the cornerstone of building a business empire, has no paid links, Jingdong financial has no foundation.
Although Tencent East Beijing this time love and affection, which is built on the basis of common enemies, Ali. Jingdong where this horse really wants to run, no vote Tencent really can do about that.
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