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The author:(作者)qqpublished in(发表于) 2014/6/19 4:43:45 Platform， micro e-commerce rising，
Platform, micro e-commerce rising-app store, app marketing, micro-circle of friends, e-commerce, Taobao-IT news Platform, micro e-commerce rising
Micro letter foray into e-commerce ambitions for a long time, recently micro-official launch of the "Jing-dong Shopping" and "app stores" that caused an uproar in the industry, rival Taobao to return some comment that the launched app store cat. This argument is in my opinion a bit too arbitrary, has just started on the present situation of micro-electrical contractor can't compete with Taobao has become a popular online shopping habits.
Launched I think micro-letter shop aimed at developing eco-market and user habits and who did not dance. Micro e-Commerce's future will depend on its ecological advantages and disadvantages, determine the future of the app is that third-party service platforms, and circle of friends letters shop.
Third-party services platform is the App Accelerator
Development of micro-electrical contractor had to admit was in large part driven by a third party. Micro-ecological products run, third parties through open interfaces and the ability of development and key-letters have brought a large number of users. While micro-ecological conservation and construction of integrated third party to gather users system, on the other hand because of market turmoil, third-party development is too slow had to start building market, app store is the best example. When the app store came out, industry believes that micro-believed to be crushed by third parties. Actually no, slightly towards third parties are treated equally, and any third party are not privileged.
Recently, has several businesses settled has Tencent cloud, open QQ Shi occasionally also will has play window advertising, so on was guessing this will is micro letter gives of privileges, author from related persons there learned that, this and micro letter No any relationship, settled of are is some just started of businesses, any slightly with strength of businesses are can access, from this can see micro letter in treats third party of attitude Shang also is compared transparent just of.
With the gradual perfection of the app ecosystem, third-party breakdown of the market will be more clear in the future, emphasis on service marketing light along the vertical development of the local industry. "Micro-Mall + micro-fan" Pocket pass and "micro + micro services" micro, as well as the "micro-marketing + SCRM system" car shangtong will achieve better development, simultaneously in order to purify the markets, also in large area micro-weed out the weak development capabilities weak sense of service to third parties.
Circle of friends are three connected micro-electrical contractor bond
If the app 1.0 era is the era of product operations, micro-2.0 era was the age of platform operation. When a user has accumulated to a certain degree, slightly began to pave the way for the road to e-commerce. Micro-aware platform operation make sure of, this is both on the platform operator and every person in the app. Treat operators Tencent released ruthless is the exchange of benefits is prohibited as the premise, malicious, malicious, malicious brush powder elect of marketing, fraud, infringement, once found, verification will immediately; towards individual users of the micro-rule: no more than 5000 friends limit, prohibit a public account "set like".
From a user experience point of view, micro-letters of these practices are wrong. But I think your circle of friends will become a micro-business ties. Weixin Yan yan came into control of the circle of friends where to go, circle of friends as a carrier of interactions between friends, based on micro-social + electricity supplier to the letter meant, a picture, a talk, a comment may will result in extraordinary value.
App store app the next cornucopia
Why app "(East) shop" also did not forget to open the "app store"? Axiomatically, micro cannot be treasure on the East, let alone accounted for only 15% per cent. Weixin's ambition is the flagship O2O battlefields (such as Didi, such as taxis, the mass comment), and Taobao, jointly with a third party maintenance business ecology.
Micro-payment is most crucial O2O in closed loop step. Since the introduction of micro-payments, which gathered a large number of users on the platform. This brings micro-ecological systems can not match the role micro-payments which currently accounts for mobile end-lead, and tenpay provides technical support to offline, it cannot be owned by PayPal.
In my opinion, app store is the app the future of cornucopia. App store to do is sub-sectors, develop markets, and connecting them to a small business so that merchants pay for service. "Then a small individual, also has its own brand" becomes a possibility. -Letter of profitable era is still yet to come, however, of micro-ecological construction has began to take shape, micro cash will come.
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