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The author:(作者)qqpublished in(发表于) 2014/6/20 7:52:37 The Wall Street Journal： Alibaba Hollywood
The Wall Street Journal: Hollywood-Alibaba Alibaba, Hollywood, entertainment treasure, film-IT information The Wall Street Journal: Ali Baba in Hollywood
The afternoon of June 20 news United States the Wall Street Journal Digital Edition today to "Ali Baba in Hollywood" (Alibaba Is Going Hollywood) titled Alibaba recently launched treasure of entertainment products is reported effects on China's film industry, and Ali, the e-commerce giant to enter the future of digital entertainment.
Articles covering the entertainment treasure loved by Chinese movie lovers at the same time, also analyzed the reasons: "the subtlety is that it is not only simple fund raising, but moviegoers gathered data," "these investors choose also from another level makes producers better understand the preferences of Chinese cinema-goers. ”
Evaluation article also quoted industry sources saying that "Google has not entered this field, for the film in the United States are not a growth industry, but in China, but is still waiting for the development of the film industry a fertile field. ”
Following is the "Alibaba Hollywood" text:
Alibaba group is using its strong customer base in China's rapidly changing film industry plays an important role.
This home appliance giant has bought several digital media content and distribution company in China. Now it is looking to change path in film financing.
Earlier this year, the company issued a special collection of "entertainment treasure" investment products. By treasure entertainment, people can pay 100 Yuan (about $ 16) investments of their favorite movies.
Traditionally, Chinese films used to be made for the producer of the State-controlled institutions to invest, along with the rapid development of the industry as a whole, private investment has become even more enthusiastic. But the company's subtleties of film investment fund is that it will not simply be raising, but moviegoers gathered data, is a highly flexible and clever marketing tool.
In order to expand the scope of participation, the company set a ceiling of up to 2000 Yuan investment. Support allows investors to choose their favorite movies---and hope that they will be able to bring your family and friends together to watch their movies, box office hits and get noticed. And these investors choose also from another level makes producers better understand the preferences of Chinese cinema-goers.
For now, Baba, entertainment treasure is a safe investment opportunities provided by the user, and has entered the production stage, and was convinced that the box office fire's film co, amidst in the film industry. These investments include box office of the film Department of the third or fourth of the era of small, romantic film series, based on the film adaptation of the best-selling novel Wolf Totem, and China by many movie stars such as Nicolas Cage starred in United States action movies, and so on. Alibaba will soon issue more projects, allowing people to invest more in movies.
Alibaba this year being planned in the United States to go public. 231 million active buyers in its e-commerce platform not only for the company to provide a platform for a study of large numbers of Chinese consumers ' interests, as well as a strong distribution channel. It can also use platforms of 8 million active sellers as movies and TV shows to advertisers. Alibaba in March this year, the sales battle, and sold 2 million tickets in a day, in fact, has demonstrated his strong potential issuing distribution.
The entertainment industry is a rapidly growing industry in China in 2012, China has become the world's second-largest market, after the United States. China's box office grew 36% in 2012, to $ 3.6 billion.
Leeding Dawei·Li, media and film entertainment company, said: "no film production company in the world, can fetch the large data like Alibaba." David · Li Jingchang between Beijing and Hollywood run. "Google has not entered this field, for the film in the United States are not a growth industry, but in China, but is still waiting for the development of the film industry a fertile field. ”
Alibaba has been in a series of investments in areas such as content and distribution company. In the spring of this year, the Group invested in integrated investment approach on youku potatoes, along with film and television producers "cultural China" investment and so on.
These investments suggesting that Alibaba is more focused on the Internet rather than cinema. Well, according to arts and media research firm United States film Institute compiled separately statistics: United States per 8000 have a movie theater screen, and 70,000 people, China has a cinema screen. But China's mobile phone users and the entire United States population balance.
"Compared to the lack of domestic large-screen device, the widespread use of small-screen device is an effective supplement, which for film and digital entertainment industries, China's rapid development has laid a solid foundation. "At the Shanghai International Film Festival this week, said Alibaba CEO Liu Chunning digital entertainment.
So far, Ali Baba does not make their own movie production, but focus more on the collaboration with other film and television projects. But I think this company will use its clout to do the next bigger targets.
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