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The author:(作者)qqpublished in(发表于) 2014/6/20 7:52:44 Two alternative micro-vegetable-rich， and tragedy，
Two alternative micro-vegetable-rich and tragic results-app store, app marketing, app, e-commerce-IT news Two alternative micro-vegetable-rich, and tragedy
Huang Kai big desk, a dried apples were eye-catching: Fist size, yellowing of the skin and wrinkles just like a road gully, glinting vicissitudes of taste.
"This is my new year here, although dehydration is serious, but there is no rot. Obviously using preservatives, and waxed. "Facing journalists, born in 1989, Huang Kai talking," I sat opposite the Apple, is hoping to use it to remind yourself, products to be safe and secure. ”
10 days ago, the app selling platform formal on-line. As an investor, Kai Huang planned to spend four or five years time, changing his habits of young Chinese in a number of gold: micro dot, healthy vegetables and fruit and kitchen condiments, are automatically sent to.
This looks very good entrepreneurship program, Kai Huang prepared to spend millions of dollars.
Rich second generation didn't want to follow in father's footsteps
3 years after graduation has been dealing with fruits and vegetables
In Jinhua, Kai Huang is a prominent story: her father is a well-known building in Jinhua urban landmarks, Jin hua 100, new seawall Lake farmers market, a gym, basketball Stadium, was the company's handwriting.
After graduating from a University in Xian international trade, Kai Huang has not followed his father, started building this business.
At first, asking home borrowing 300,000 yuan, opened a fruit-themed restaurant. A year later, restaurants closed down. This entrepreneurial experience, is not all bad. He went through a lot of life for the first time: for the first time went to the market daily, concerned about the price of fruits and vegetables for the first time, realize the important of daily necessities for the first time.
Later, he went to work for a community chain sells vegetables. In purchasing this post, he's done will be for two years.
"Maybe fate, graduated in recent years, all deals on fruits and vegetables. "Kai Huang said that because of these experiences, he is fully familiar with circulation of vegetables and fruits. During that time working at the convenience store, Kai Huang realized that entities selling costs are still too high.
"Every store at least two employees, plus rent and utilities, and margins. "More important is that such services in a community shop, all narrower radiation, no way to become bigger and stronger.
If using the Internet, selling vegetables in the app platform, are more popular among young people? The idea cannot be suppressed once it is formed, Kai Huang decided done.
Spent millions billions
He sell by date on the app menu
So, Kai Huang again borrows money from Daddy called IOU, and then remove the savings over the years, even as a child receive red envelopes are also out, round up 10 million Yuan, to the business sector, the establishment of the Centre, the main app selling vegetables.
He brought the company Office, placed on agricultural products wholesale market in Jinhua upstairs, convenient purchasing. Try to save costs, so as to guarantee the sale of commodities more competitive than the General market.
"In fact, this pattern is not just running errands business. I have my own warehouses, sorting plants, also has its own suppliers, supermarket vegetables is regarded as a model of the Internet. "Kai Huang said.
Through to enter the Mall, which in addition to the regular vegetables, fruits and a variety of kitchen spices as needed, and recommend.
For example, one priced at 58.8 and 4 packages, a total of four courses: scrambled eggs with green pepper Yam and rib soup, mushroom, green pepper squid, boiled and shredded pork. Ingredients include a squid, half kilo pork, 50 g of pork, 300 grams mushrooms, 4 green peppers, 2 red peppers, 1 Chinese Yam, celery root, carrots, 1 root root 1, 3 eggs, ginger, garlic and each one.
In addition to these, even the dishes in the practice, the amount of ingredients, are they not written out to understand. For buyers who don't usually Cook, buy food to cook suddenly becomes much simpler.
10-20 business days to get
Currently lose money making
In those early days, as a boss, Kai Huang for from a lot of things to.
At three or four o'clock in the morning when he gets up every day, according to the units before receiving large orders, wholesale stores buy vegetable, shipped back after sorting, and distribution logistics personnel to various places.
At present, the company recruited a total of 11 employees, in addition to customer service, Web site maintenance, more people to run the business expertise and is responsible for sending food to your door.
However, due to limited promotion, on-line operations of yesterday, a total of 10 days, received only sporadic orders 20.
"Certainly does not make any money from the very beginning, if you invest a lot of money to promote. "Kai Huang said. One of the best examples is very hot a while ago "express taxi" and "drops a taxi", two operators have invested hundreds of millions of money, this is the current size.
Huang kai's goal is to take four or five years, invested millions of Yuan funds make their "nest residence" truly becomes a tool to make money.
"Wuhan is called ' family ' business, and I'm doing the same thing, I went to investigate, they will do very well, the average daily turnover of 100,000 yuan, also intends to be open to stores in Beijing and Shanghai. "As for the future, Kai Huang is ambitious," if one day, around the streets of Jinhua asking two or three out of 10 knew ' nest House ', I was not far away from success. ”
App selling vegetables, how far you can go
Kai Huang:
My target audience is young people
Before the interview, the reporter did a random survey in the streets.
Ms Lee, 56, who lives in the youth road, seldom-used mobile phones and electronic products for this new way of buying food, she expressed little interest, "if sent to tender enough, what should I do? Return in trouble? ”
A bank clerk surnamed Liu, wouldn't mind a try, "we are $literal, busy with work. If there is a website with a good delivery dishes, very convenient. After all, old dining out, very great financial pressure. ”
However, it was felt that if you are too busy to have time to buy food, how do you have time to Cook?
For these questions, Kai Huang seems to have figured it out, "my target customers, mainly the $literal this group of young people. They are stressed, are less willing to go to market, yet easy to accept new things. I spent four or five years and gradually change their consumption habits, this business has become the most. ”
"As to the question about vegetables quality, I'm thinking now is to use the money for promotion, if you don't like the food I sent, I return or replacement of the goods, until the customer is satisfied. "Kai Huang said.
Peer:
Tree yielding fruit, too many uncontrollable factors
Wang Jianjun, 32 years old, starting from 2009 on "Jinhua take-out network", now, his players have already had nearly 300, received more than 200 orders a day on average.
"Similar errands business, also is optimistic about market prospects. But what to do, difficult. "Wang Jianjun said that as far as he knew, in Jinhua, the company opened 20 branches nearly five years, but can go for more than 1 year, less 20%," some even less than a week, was closed. ”
Wang Jian said, have also tried to previously do on the website their own vegetables, fruits, meat distribution business, but gave up after a period of time, "doing these things, too many uncontrollable factors. For example vegetables, is a small fine or a greater good? Pumpkin is a good old or rare? Everyone has different standards and want to do all of our customers are satisfied, it is just too hard. ”
Expert:
Electrical contractor can spell community farms
Reporters invited Zhejiang Institute of cultural creation and dissemination of advertising teacher Ding Hai, and Kai Huang was engaged in business pulse.
Ding said that two years ago, Zhejiang normal university students have also engaged in a similar site, main fruits, milk, bread and so on. This project for two years, now is abandoned.
"I analyzed, do this advantage lies in centralized, orders are concentrated in a certain area, reducing logistics costs. But the weakness was also evident this is too expensive. "Ding Haimeng said, if only the city of Jinhua, 10 million Yuan to promote money thrown at the problem, I'm afraid is not enough," visibility even opened, if a site does not to the differentiation, with what ubiquitous and competition in the Community market? ”
Ding Haimeng believes that this matter is to succeed, in addition to the huge capital investment, and gradually developed the habit of consumption. This is a long-term process, it is difficult to see profit for a short time, but investors would not hang on.
"My advice is, you might as well give up platform in favor of a localized branding of agricultural products maker. You go to the product and then posted on electrical contractor brand sales, is also a good way out. "Ding Haimeng said.
Quality control:
Network supervision difficult
At present, the agricultural product from production to the table, every aspect of the relevant government departments have their own regulatory measures. In the circulation, market supervision administration supervisory task is responsible for.
Market in Jinhua city administration officials told reporters that at present, some supermarkets, markets to sell agricultural products, there are links for rapid detection and day publicity. "However, if this is a network marketing, supervision of this piece is still blank, supervision is also difficult. "The staff member said, the General agricultural products have a shelf life, if the seller and the customer disputes, mediation is also trouble.
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