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The author:(作者)qqpublished in(发表于) 2014/6/20 7:52:56 Why do Apple push the cheap version of the iMac？ ，
Why do Apple push the cheap version of the iMac?-Inexpensive version of the iMac, Apple's iMac,iMac,iMac one machine, Apple machine, Apple-IT news Why do Apple push the cheap version of the iMac?
Abstract: the cheap version iMac price drop of 1700 Yuan, indicating that Cook started to be more flexible in product pricing strategy.
Yesterday Apple introduced a cheaper version of the iMac, the price drop of 1700 Yuan, Apple is going through a price war for sale for you? Push the cheaper version what is the reason behind it?
Cheap version of the Apple iMac complement Apple's product line, this 21.5-inch iMac does not replace the existing version, it is the new entry-level iMac product. It costs $ 200 lower than the previous entry-level iMac, configuring low-end processor (same as the MacBook Air), a smaller hard drive and less powerful graphics card.
Apple wanted this product to attract can't afford high equipped with iMac consumer. Meanwhile, a low-end version of iMac also took aim at the back to school shopping season. In order to expand the market, Apple is set to launch a low-end version of the product, this is really a new phenomenon. After all, Steve jobs is not going to do it, because he is afraid of a cheap version of the Apple products will harm the image of the brand.
Money Morning investment news website reported that go on sale today Apple cheaper version of the iMac desktop computer, Apple's business philosophy has changed completely.
Apple to do so, is likely to be for the following reasons:
, Cook is more flexible in product price
Since after his death, the newly appointed CEO Tim Cook (Tim Cook) have come to realize that Apple could make an issue of a particular product, launch cheaper versions. If not handled properly, this strategy would not damage Apple's high-end brand image.
The reason, in the long run, Apple needs to attract as many customers as possible, cheaper version of iMac Apple's objective. Apple knows that if a customer purchases an Apple product, such as iMac,iPhone, or iPad, customers are likely to purchase other Apple products, and thus become the iTunes Store customers.
In fact, this is not the first time Apple launched cheaper versions of products. The end of 2012, Apple has launched iPad mini, this product is actually a smaller iPad. Compared to the iPad,iPad mini low price $ 170, Apple's goal is to attract more customers.
IPad mini performance to argue that Apple has taken a wise move. First year of listing,iPad mini sales volume accounted for 60% of iPad sales, but in the fourth quarter last year, this proportion dropped to 30%.
In 2010, he said: "7-inch tablet is an intermediate product, competing with Smartphones, it's a size too big, competing with iPad, size is too small. ”
Cook also took the same strategy on the iPhone business, but with little success. Turns out that customers would rather pay iPhone5s, but I wouldn't want to buy cheap iPhone 5C. But Cook wants to let customers have more choice, which would boost sales of Apple's products, Apple shares also benefited.
Second, the market situation calls for
Global PC market growth slowed so that Apple could have poor growth of the PC business has faced a lot of difficulties. In the global market, Apple computer has been reduced to a small niche market products (mainly for the design industry, a large number of users to be loyal to Apple fruit powder), their share of the market, HP, Dell and Lenovo on the big three, is not an order of magnitude.
Apple's desktop computer business has become a sunset service. In 2012, Apple computer had to be redesigned, but since then sales did not meet the expectations of Apple, mainly because it was priced too high, lack of competitiveness in the market.
This isn't the first time Apple iMac product price adjustments. On April 29, Apple updated its MacBook Air product line, processor performance of minor upgrades, 128/256 GB hard drive version of the 11-inch MacBook Air price six thousand two hundred and eighty eight-seven thousand seven hundred and eighty eighths Yuan, 13-inch price of six thousand nine hundred and eighty eight-eight thousand four hundred and eighty eighths Yuan. Relative to the previous version of seven thousand three hundred and eighty eight-eight thousand eight hundred and eighty eighths Yuan and seven thousand nine hundred and eighty eight-nine thousand six hundred and eighty eighths Yuan, the price has a small drop.
Apple just released the 2014 fiscal second-quarter earnings showed that Mac 4.136 million units sold worldwide in the quarter, an increase of 5%. Has been able to achieve such results, with Apple's sales policy is not unrelated. Apple iMac discounts of as much as $ 150 per unit, promotional efforts without parallel.
Taste the "price war" eventually homeopathy for sweetness of Apple, introduced with low version of the entry-level iMac.
Third, profits unaffected
As on hardware configuration and make adjustments in selling cheap version of the iMac, the Apple does not have a significant negative impact on the profit level of the company.
Cheaper version of the iMac's CPU thermal design power consumption 15W, integrated nuclear HD 5000, no significant independence. It's less than the low end of previously configured a lot worse. Hard drive size is halved from 1TB to 500GB, speed is 5400RPM. Memory is 8GB 1600MHz, but the type was changed from standard DDR3 low voltage mobile version of LPDDR3.
So, on the one hand to meet the needs of some consumers, on the other hand to increase their product sales, increase market share, but also will not hurt Apple's branding and profits, Apple introduced the cheap version of the iMac seems to be a win-win choice. But on price wars in more simple and direct than innovation to drive product sales, suggests that the company does not want to consume too much energy in the PC business, but more importantly focused on mobile products.
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