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published in(发表于) 2014/6/22 9:42:13
Lift Chinese overseas investment, involving France Chateau Germany family

Lift Chinese overseas investment involved France Chateau Germany family | _ Chinese overseas investment news

Nearly one week's time, Chinese investment abroad appear again and again in a variety of media, "global campaign" feeling, prompting foreign media attention. From large-scale purchases of United States Golf course, to accelerate acquisition Germany famous family businesses, to acquire Paris "sweet Street," five-star hotels and other landmark buildings, which once upon a time looking things that have nothing to do with China, Chinese businessmen and now businesses are sitting on. In this regard, the experts say, overseas investment by Chinese enterprises is speeding up, diversified investment areas and industries will also become the norm. Chinese foreign investment is what it wants, to each their own.


  France nearly Bordeaux Winery belonging to China Merchants


Radiates from Bordeaux of France overwhelmed by the aroma of wine, with miles of Chinese buyers. Since 2008, a steady stream of buyers of Bordeaux Chateau has expressed keen interest in China.


Prime Minister of Commerce and industry of Bordeaux disclosure Dominique Babbin's latest data show that about 8,000 Chateau the Bordeaux, of which 83 are held by a person from mainland China or Hong Kong. Meanwhile, China has become the largest importer of wine.


Bordeaux, France agency head Michel said that in recent years, investor interest has changed, with more and more buyers began to become interested in the production and sale of wine. "Our initial exposure to investors who are not professional, they purchased Chateau, just because I like Winery building, the wine is not much interested. ”


According to France's Southwest newspaper reported, 6 years ago, Laturra Gan winery was bought by China Longhai group, opened the curtain of overseas Chinese investors to buy Chateau. This deal is the head of Bordeaux property agency A2Z dannier·kaerma Nirvana. In his view, Bordeaux Chateau, "good old days" are gone.


In view of the current "China fever", Daniel said, "Chinese investor interest in Bordeaux Chateau, but currently very little turnover. As of last year, I received 3 or 4 Chinese a week. I accompanied them to Bordeaux, took them to visit vineyards and wineries. Did before there was a ' acquisition fever, but toned down a lot. After all, demanding company and weather risks ' defeat ' for some buyers, and some people don't know the winery operations. "He stressed that" the acquisition of Chateau's more ' low profile ', they resent much-hyped, but still attracted media attention. ”


In Daniel's eyes, Chinese investors is important "Bordeaux" that appellation. "The fact that Bordeaux in France and are harder to sell, but in China the opposite: 3 to 4 euro's wines can sell for 20 to 30 euros. "He said," the Chinese hope to use the Chateau investment, win a value added brand in China, and opened shops, small Salon. ”


  Chinese investors are bottom-United States Golf courses


France Bordeaux Chateau wine hasn't finished tasting, some Chinese investors are already out of the cellar. United States media reports that Chinese investors are rapidly expanding golf courses into their United States portfolio.


According to the United States, the Los Angeles Times reported June 14 that recently, with net assets of more than $ 600 million of the former economics professor du Sha, China Chinese merchants began to have money and leisure groups such as the traditional pastime interest in golf. But the industry that they are entering an industry that already, the industry is back in the "great recession" before going downhill because of the decline in Americans ' interest in golf, or even going bankrupt.


Some investment from China Golf Club back on their feet. Reported that China's investment marks a tide of Asian investors to buy the third golf course.


890 acquisition binge for most of the last century Japan buyers suffered heavy losses. Financial crisis 10 years ago to buy Southern California golf course in Korea and a Korean-American who has been unprepared.


However, before Japan and Korea investors, Chinese are "bottom" buying. It says, however, the Chinese believe that United States Stadium now is the "prices". Last year for $ 1.5 million to buy a United States Court Chinese investors, said: "if it paid 15 million dollars in China. ”


  Germany famous family business bought by Chinese buyers


Used piano fulixi, made exclusively for the Palace was bought by Chinese buyers. This proud of pure family business makes Germany media wrote a comment. Germany economic magazine said on 16th, a growing number of Germany family businesses were acquired, with China the fastest pace of corporate takeovers.


Economy Edition of the Süddeutsche Zeitung fulixi piano life change, describes the changes of the times. "Germany piano manufacturing family, one by an exit row, or be taken over, or partly manufactured in China. Imports from China thousands of euros to buy a piano entirely in Germany produced pianos were forty thousand or fifty thousand euros. 40, Germany annual output of about 30,000, down from 10,000 at the piano, two-thirds export, destination was China. ”


This paper are all sadly recalls: "once upon a time, fulixi the family piano, made exclusively for the Court, they have their own Concert Hall. Any pianist can make them play music on the piano, by the fulixi family in charge. Elegant Opera House use them for piano, modern pop stars such as Denver (John Denver) and diyamengde (Neil Diamond) absolutely love fulixi piano playing. ”


"The family business in Leipzig was born 162 years ago urging Chinese people a helping hand, saved up for 5 generations an instrument of art is not lost. "The article wrote.


Germany University of Mannheim research institutions predict that small and medium enterprises, Germany on family business has grown from early 90 's to 70% fell to about 50%. Many of these small and medium sized family business belongs to the high-tech field, known for its technology and product development, is Germany's main export momentum.


Germany University of Victoria Teng family enterprise fengshilipu think, in many cases, children do not want to take over his father's business, they've seen their parents what it costs for the enterprise, "the boy who wanted a different life. "Descendants of some family businesses would prefer to start businesses.


According to the Süddeutsche Zeitung, many Germany companies are willing to "sell" to the Chinese company for a reason is that commitment to the Chinese market. Fulixi piano groups are in trouble, and his family wants the Chinese to save. PricewaterhouseCoopers business managers in China and Germany, Otto said, are willing to pay higher prices is one reason Chinese investors an attractive.


According to consultancy Ernst and recently-released report, in 2013, the company purchased from the Chinese mainland and Hong Kong 25 Germany company, buying more frequently than in previous years. According to the Frankfurter Allgemeine Zeitung, Germany aimage small family business after the company was acquired by Chinese companies, not only out of its financial difficulties, and expand the Asian market. And the Chinese partner from Germany available to enterprises benefit from the technical knowledge of, advance their level of industrial research and development.


 Wanda group to buy Madrid landmarks


Kai yuan holdings in Hong Kong, announced on 17th to EUR 344 million in Paris Marriott Champs Elysees (Marriott), the hotel belongs to France MCE PropCo real estate companies in the industry. Kai yuan holdings plans to recommend the hotel as a premium choice for Chinese tourists.


Agence France-Presse reported, which specializes in energy and steel enterprises in China, has ambitions to attract senior Chinese customers. Acquired Marriott hotel is located in Champs-Elysees in Paris, is a five-star hotel.


"Paris Marriott Hotel Champs-Elysees" is located in a building in a building built in 1914, has 167 guest rooms, 25 suites and covers an area of 600 square metres of conference rooms located on level seven.


The hotel is located near the Arc de Triomphe, surrounded by luxury shops and major brands, attract a large number of Chinese billionaires. Hotel guests are mainly from North Africa, the Middle East and Europe. The past three years, the hotel's occupancy rate is 88%. In order to improve the occupancy rate of Kai yuan holdings said in a press release on the stock market, "the Group believes would make more efforts in the Chinese market. ”


If Paris "sweet streets" on a five-star hotel was not enough "eye-catching", then the following Chinese foreign landmarks is enough "bold".


Wanda on June 6, spending 265 million euros for Madrid's landmark red and white Spain building. It is one of the four building the tallest building in downtown Madrid, Spain an example of 20th century architecture. Upon completion in 1953 to 1957 by Madrid Tower more than had previously been Spain's tallest building.


According to Agence France-Presse reported, Spain building, vacant since 2008, this is one symbol of the 2008 collapse of the real estate market. Spain real estate market collapse into a double-digit recession, millions of people lose their jobs.


In addition, the United States one Chase Manhattan Plaza in New York, and general building, landmark Lloyds of London building has been gearing up for Chinese business people are sitting.


 View



Chinese investment abroad, "what they need is another man's poison"


"To be in France, and Italy village and even United States suburbs of big cities, but if we see more and more Chinese homeowners, don't have too much offense. "Liyamu·Beili, head of global research at Knight in a United Kingdom, said in an interview with the financial times. France Chateau and United States Golf course or Germany family businesses, or sounds from around the world and China's relevant landmarks, the EIU EIU predicted Liu Qian, Deputy Director of China, which is a sign of China's foreign investment. Next, these names will increasingly be associated with Chinese enterprises.


Qian told the Beijing Youth daily reporter, in General, Chinese companies go global in recent years has developed very fast. Rising foreign direct investment grew by an average growth rate of 35%. Industry insiders predicted that over the next 5 years, foreign direct investment in China will exceed foreign investments.


People have seen the phenomenon is rooted in such upheaval. Qian said that China's foreign investment is diversified, "from natural resources to techniques, from Africa to Europe, selected industries and countries are more diverse. ”


And why the Chinese companies ' overseas investment always seem to get together? Among them are rational in the ingredients? In this regard, Qian believes that this can only be used "what they need is another man's poison" to explain "for utility investors and measured not only with money. ”


However, in this process, the enterprise is not rational. "All the foreign investment and the risks are very high, Chinese children like we were toddlers, Wrestling was for sure. "Liu Qian said, insufficient foreign investment decision prior to studying and homework, for specific countries, the analysis of industries and enterprises are not in place for this situation.


More than 10 years ago, Japan has mad a global mergers and acquisitions, but eventually suffered heavy losses. For fear the Chinese step Japan followed, Qian said, China and then Japan in various stages of development, but it also prompted the Chinese Government to develop its economy.


Although Bailey reminded the world, the future is in Europe, saw China's rural homeowners is not surprising, but it appears that, at present, Asia, including the Chinese people still prefer the investments in the city. With real estate as an example, Savills research shows, Europe and the rich people have real estate, 64% is located in the city, 15% is located in the town and countryside, leaving 21% is located in lakeside, countryside resorts and ski resorts. Meanwhile, owned by Asia's wealthy real estate, 95% is located in the city, only 2% is located in the town and countryside, only 4% is located in lakeside, countryside resorts and ski resorts. Meaning of words, Chinese investments there is room for more casual and romantic.


This group/reporter Yue Feifei


(Original title: China lifts overseas investment spree)

02:40 on June 21, 2014 The Beijing Youth daily


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