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The author:(作者)qqpublished in(发表于) 2014/6/24 8:37:19 NET： why do we refuse to Tesla，
NET: why we refused Tesla-NET-IT news NET: why we refused Tesla
Height of the Tesla company wanted to pull hook online job information, but do not want to indicate position salary, was rejected. "There is no specific job title, salary, would affect a candidate's judgment, enthusiasm and time wasting job-seekers. "Pulling hook CEO Madron says.
Alone, they are expected to have care, recruitment will decline in the future, and vertical IT recruitment website will have a chance.
Opens the network home page, and be logged in to post messages "Taobao": the position just like Taobao goods classified, such as nowadays IT Internet popular iOS game development, games, design, UI, management posts were as a child, respectively, among the technologies, products, design, operating under large categories.
Evaluation of pulling hook "almost all professional positions are included in the Internet", many in traditional Web site cannot find the breakdown of posts, can be found in the pulling hook. In their view, property and goods are very similar for the post.
And pulling hook network, Ltd (hereinafter referred to as "pulling hook") of the core founding team met, are located in the pedestrian street of Beijing Haidian book City 3W Café. This is a three-storey Street building, along the stairs and go up, "Baidu 360 is here, where are you", the words "slogan, is fairly straightforward to tell you, this is a perpendicular to the field of Internet recruitment sites.
Promised alone, Madron, Bao Aile, 3W Cafe's three core founders originally, now have all been dedicate to recruit among the business segments. Took just handed him the card, "pulling hook" impressively in the eye. "Outside myths ' pull ' grow up, our team is not in fact a start-up industry. "Pulling hook network founder and Chairman Xu introduced the world to the IT Manager.
In addition to efficiency or efficiency
3W Group as a whole now employs close to more than 140 people, the business is divided into four parts, namely the four independent operating entities: 3W Café, Next Big (business incubator), 3W creative media, recruitment.
Introduction business architecture team is fully sorted out 3W was in the winter of 2012. To now, café in Beijing Shenzhen each has a entity shop, Shenzhen shop has profit; incubator from August 2013 to this year January, do has first batch venture project of hatch, 19 a team eventually has 17 a got has financing; 3W innovation media is responsible for whole 3W of content output, and activities planning, like recently just completed has "not with wallet of day" line Xia activities, please to has Transformers "big WaSP", and heard have knows Chinese of Google Glass, and Popular hot the Oculus game helmets and other cool stuff, attracting little friend to play with.
"If there is no previous 3W Cafe (experiences), do it directly, we're not going to develop so fast as it is today. , "Xu said. In pulled hook zhiqian, such as Eric, and 36 krypton, and excellent only network, and within pushed network,, are wants to do or has attempts to do Internet industry of vertical recruitment, and July 2013 on-line has near a years of pulled hook, is can has came from behind to of potential, Xu alone think, 3W Café, and 3W innovation media two a plate has been in do Internet crowd, makes even is start-up stage of pulled hook also can "low cost Gets Internet user".
Only sketchy accounts: in the past 3 years, consumption of 3W cafes an average of 10,000 visitors per month, consumers in more than 100,000 visitors a year to shop, get rid of repetition, at least fifty thousand or sixty thousand people a year to shop. In addition, 3W innovative media for Samsung, gold enterprise customers planning to undertake activities in the industry, essentially doing Internet industry media, by way of media under these lines, also gathered a lot of the Internet crowd. Because of this, the "pulling hook" focusing on Internet the recruitment of professionals, in fact, is "targeted" than those who are directly in the field of Internet recruiting start-up entrepreneurs, have an advantage: easier access to the Internet crowd, much easier to let the user know "pulling hook".
As described just now pulling hook every 3~4 a resume, you can have 1 an interview; more than 20 resumes can have an entry. While traditional online recruitment site? For example is only 28 copies of resumes at the job interview. "Either on a user, or an enterprise customer, is very pleased to experience that this is accurate and the efficiencies from vertical. ”
Xu who specializes in China online recruitment market. In the United States, the earliest is the biggest recruitment website Monster, domestic care, recruitment is copying its model. Today, Monster's share price had fallen to 88%, its income is similar to LinkedIn, differ greatly in market value by a factor of 30 times (the Monster is US $ 600 million, LinkedIn is US $ 18 billion). Monster has been "squeezed only corner": vertical Dice Rob Monster recruitment website in the field of IT's share of LinkedIn from high-end users, was snatched from the top users of Monster.
From this point of view, China online recruitment market, alone, they are expected to have care, recruitment will decline in the future, vertical IT recruitment website will have the opportunity, and China and would not lead to United States LinkedIn less social recruitment site (in China, friends, relationships and business partnerships are not, and the United States). This is why pulling hook from the earliest emulate LinkedIn, and give up the path of the business directly correcting vertical job boards specifically for the Internet industry.
"Pulling hook" is China's version of the Dice do? Just don't think so.
United States listed company's Dice.com is focusing on IT industry in vertical job boards and Dice, traffic is a Monster 1/20~1/30, revenue is the Monster of one-fourth, net profit as much as Monster.
Many think that, pull hook with Dice is "different" focus on vertical Internet recruitment. Dice and Monster's business model is similar to, are all standing on the enterprise side, meet the needs of businesses and pay more attention to the user experience, is to the c (users), b (business) to collect money.
Like, reflected in products details Shang, pulled hook is "thousand people thousand surface" of user page, is with user personal phase match of posts recommended information; like commercial mode Shang, pulled hook is by effect charges, that enterprise user paid, by recruitment monthly different for once sex charges (recruitment monthly 6000 Yuan zhixia of, charged service fee 500 Yuan; monthly over 6000 Yuan of, charged 2000~3000 Yuan, charges of only standard is employees into vocational), and Dice is charged permanent member of Member fee. After the news that, in the commercial, pulling hook brewing on the job details page to launch the promotion of company products services, but simply denied the claim.
Introduction currently there are corporate clients on more than 10,000, the team "did not make any effort to develop" pulling hook team of almost 50 people, more than 70% technology, products, personnel, sales more accurately is the only 2 people in customer service. In his view, pulling hook by word of mouth to attract the b side is the key: how to help companies hire the right people, and with high efficiency.
Reject "salary negotiable"
Not long ago, Tesla want to advertise on pulling hook in China, but was eventually rejected. Only one reason: check the job information company, it is necessary to fill out the employment position, salary range, and the salary twice times the lower limit upper limit shall not exceed, resembling a 2000~20000 cannot be "crap" in the salary range. Tesla refused to identify salary ranges, eventually recruiting information "off the shelf".
When a user when there are contradictions between demand and enterprise customer needs, pulling hook without compromise? "The bottom line is marking the level of compromise. "Just say, in their view, to protect the user experience end up benefiting or corporate clients, which can improve the efficiency of induction.
In their view, pulling hook NET is used as a product of thinking company, focus on the user experience as the criterion. This "products thinking" reflected in pulled hook network of throughout products design details Shang: except completely banned "salary negotiable", in enterprise related information of introduced Shang, pulled hook network also abandon has such as charmless of enterprise profile of traditional practices, but detailed description enterprise of boss is who, scale how, after has several round financing, treatment, and welfare how etc on job who for most important of information, to job who rendering real of enterprise status.
Introduction, according to their own incomplete user surveys, nearly pulling hook a friend recommended a user of 20%, "word of mouth customers are the highest quality, but users who do not pay".
In fact, a good product, the fastest growth rate, is important for early growth in the net. If you simply by word of mouth, is bound to develop more slowly.
However, spending on advertising, more cautious. Xu revealed that currently pulling hook six hundred thousand or seven hundred thousand a put that is used in advertising, and some kind of search advertising to billions of dollars of online recruitment website. "We are spending money on promoting similar networks, and the United States on this matter. "Xu alone such analogy: everyone are desperately circle user of when, beauty mission bulkhead do system; Dang everyone desperately earned fast money of when, like at buy website has a unwritten of etiquette, user expired didn't spent off of money is not returned user of, this part on precipitation for buy website of income, but Wang of" destructive practices "is will this part money returned to user. "They all went to the United States Mission, reputation, systems and better, this makes the group-buying websites generally can't afford to burn money with. ”
Introduction pulling hook net current issue mainly in terms of product development, user demands too much, needs to meet many developed rhythm to keep up. Madelung energy component is the hook and pull the lead product manager, Xu said, now don't say was interviewed by the Madelung energy component, even his friends during work hours is restricted.
In their view, only the products are good enough, to speak in a more intellectual approach to expand the user scale and gets the user is "systems engineering". Pulling hook network will do a lot of event marketing, such as when merchant sold Jingdong Tencent, Tencent's business recruitment session, but simply their opinion, best marketing is the product itself, "good products".
They "have been trying to deny corporate clients." Their logic is: If you pull hook just a quick development of enterprise customers, even when approaching the enterprise information cannot be certified, will resume after the feedback will affect the user experience. How "balanced proportions and relationships between users and business customers", key theme is to pull the team at this stage.
According to Xu's introduction, the end of 2013, financing, pulling hook NET team's expectations is the end of 2014 do resume 5,000 copies every day, when in fact this May have done CV to 15,000 copies a day. Currently pulling hook Web users post resumes of about 550,000, enterprise customers, and how far is it from large-scale goal? Introduction pulling hook's goal is to recruit 50% market share in the Internet, now relatively far from your goal.
Pulling hook network now has been "pushed" directly over the Internet, such as vertical recruiting small business rivals "left behind", but rivals such as hunting the external network, LinkedIn, competition is intensifying. Especially China's innovation environment is harsher, and how to "do better innovative products faster and let others copy all to copy the" is pulling hook network at the moment.
The comment was, pulling hook net "almost all professional positions are included in the Internet". Introduction, current technology, operations, design, product, these four types of Internet professionals of recruitment accounted for the recruitment of 80%. They want alone, the "most professional Internet recruitment sites" this thorough.
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