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published in(发表于) 2014/6/24 8:43:29
Industry insiders said the food and Drug Administration lifted net sales of prescription drugs

China Association of pharmaceutical Commerce Association, China pharmaceutical materials, the Chinese Association of non-prescription drugs, pharmacies, pharmacy, Gurgling Jade civilians for peace over more than 10 industry associations such as pharmacy and drug retail chains who went from Hunan, Beijing in recent days, against the State food and drug administration released the prescription drug sales on the Internet. However, the 23rd, one source told the economic information daily reporter that untied sold drugs on the Internet is to the fore.

On May 28, the food and Drug Administration issued the administrative measures on Internet food and drug supervision (draft for soliciting opinions) (hereinafter referred to as the opinion), proposed for the first time let go of prescription drug sales in the e-commerce channel. Its views clear, "Internet drug operators shall be in accordance with the provisions of drug classification requirements, prescription sales of prescription drugs," "prescribed by licensed pharmacists are responsible for the audit and supervision level," and "prescription sales of prescription drugs, correction, and a fine of 10,000 yuan to 30,000 yuan," "allow pharmaceutical select third-party logistics and distribution".

"To fully lower the threshold for access to online pharmacies, cancel the limit on prescription drug sales are not appropriate, may be due to serious drug safety problems caused by the implementation of effective supervision. "A pharmaceutical retail chain industry insiders say.

It is reported that the industry associations and pharmaceutical retail chain enterprises put forward three reasons against it.

Online sale of medicine is a threshold and scope simply let go, would seriously threaten the people's medication safety, leading to proliferation of substandard drugs. This year's "top ten food and drug cases," pointed out that the upward momentum in the Internet food and drug crimes.

Second, drug storage and transport conditions can hardly meet the demand, endanger the intrinsic quality of drugs. If blind and lower the threshold for access to online pharmacies, drug distribution conditions of transport in the process of worrying, is likely to endanger the intrinsic quality of drugs.

Three online pharmacy is far more complex than the physical stores, imposed on online pharmacies under current conditions it is difficult to control.

At this stage, information systems of medical institutions is not full interconnection with the outside world, health care providers may prescribe outflow of institutional obstacles. Online pharmacy to get their prescriptions directly, only by way of video, fax, deliver a paper prescription and review the authenticity and legality of prescriptions difficult to differentiate, even power has a prescription by prescription does not query.

"We are more worried about the net, Jingdong Mall in addition to third party platforms, the Government allows them to sell drugs. Two strong traffic and data advantages than all the online pharmacies. "One industry source pointed out that third-party platform could not both referees, but also athletes.

The economic information daily, a reporter noted that hold such opposing views of most pharmaceutical retail chain enterprises have a huge number of entities pharmacies, such as large pharmacy with over more than 2000 stores, but its development of online pharmacies is average. Online pharmacy momentum huarun je prominent enterprises such as nets, a good pharmacist, pharmacy nets was not present, did not raise objections.

800 pharmaceutical and healthcare online shopping mall brand leader Hu Fei Qin said 23rd release pills for sale online is the general trend, physical chemist is a market reshuffle, re-occupying the new opportunities. "Meet market and consumer demands, seize the opportunity and wise is the entity's drug store. "Good pharmacist online pharmacies, Deputy General Manager Li Caifen 23rd told the economic information daily, said in an interview with network increases the transparency and traceability of prescription" drugs already in the real world of third-party distribution operation, if the prohibition is the ostrich ".

Ling Cheng Shao Qing, Deputy General Manager of health strongly support open sale of prescription drug network. He said that online is a fully competitive market, no grey rebate and the rebate, plus management bodies many will naturally produce a competitive, so as to optimize the marketing, but also acts against Internet sales of counterfeit drugs "the pharmacy's main reason for opposing is that these entities, let go of online pharmacies selling prescription drugs directly affect their sales revenue".

According to Shao Qing introduced, pharmaceutical retail chain pharmacy industry's gross profit margin is about 35%, and online pharmacy gross margins of approximately 15% to 20%. "Many online pharmacies not yet profitable because, prescription drug sales has not yet been lifted. After the policy, outbreak growth in sales online pharmacies. "He said.

Kyushu certificate instead of Hu Shuangkai 23rd, in 2013, the company's good pharmacists pharmacy B2C online business grow rapidly. Year turnover was 204 million dollars, representing a growth of 167.05% and achieve profitability.

However, one industry source pointed out that free online sale drug policy trial regulatory capacity. A problem is an electronic prescription review, how to ensure the authenticity of electronic prescriptions. Second, qualifications of logistics enterprises and transport issues, content entity pharmacies are not involved in this in the past, the future drug policy adjustments on how to ensure the quality of drugs for sale online. After the third, cross-regional drug problems for sale on the Internet, how to regulate.

"We are currently in a discussion, if countries open policy in the future, rural medicine how to send, County of medicine how to send, large cities can use the Internet to send. We hope that online purchasing is very simple, online prescription is also very simple. "Tasly Group Chairman said in an interview with the economic information daily yanxijun, this is a very important policy signal, bringing about changes in drug marketing. He noted that selling prescription drugs online has a lot of policies supporting "now, regardless of the distribution of drugs directly into the hospital, have resolved commercial chain on bribery, corruption in the process. Using the Internet directly to a ' fast track ' to directly purchase, directly. "

Li Caifen said the food and drug administration released the prescription is conditional, "we learned that the food and drug administration supporting the introduction of an online list of selling prescription drugs, chronic diseases, drug first be included."

02:28 on June 24, 2014 Economic information daily

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