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The author:(作者)qqpublished in(发表于) 2014/7/1 8:22:59 Jingdong app shopping： two high tides a day，
Jingdong app shopping: two high tides per day-micro, micro-shopping, East of Beijing-IT news Jingdong app shopper: day two high tides
Summary: Jing dong weixin "shopping" background statistics, 10:00--16:00 for the first peak consumption, 20:00--23:00 for the second consumption peak. Consumers use Jingdong weixin "shopping" under a single frequency, more active at night than during the day.
Tencent's strategy after a stake in East Beijing around Jing-dong and micro-letters of cooperation has been a concern. Access to exclusive information cooperation between the two sides a few days ago, Jingdong weixin "shopping" has two daily peaks.
Jingdong weixin "shopping" background statistics, 10:00--16:00 for the first peak consumption, 20:00--23:00 for the second consumption peak. Consumers use Jingdong weixin "shopping" under a single frequency, more active at night than during the day.
Rising turnover in the app platform, app shopping features users love love fashion trends, mostly urban white-collar workers, mobile, digital, fashion watches, light food, women's clothing and luxury goods such as welcomed by the micro-credit, and single customers many new customers.
New version of the app has online shopping features
Current Jingdong has formed a mobile client on the mobile side, micro-shopping portal, mobile QQ Portal formed a "triumvirate" layout of the three platforms covering different age groups are mutually complementary. Micro-level East Portal, mobile QQ portal for Beijing Mobile Guide, Jing dong mobile phone app and mobile QQ Portal client to import goods.
Information from the East said, 618 this year, mobile orders is 5 times more than double to 618 last year orders (up 4 times more than doubled), mobile station under the single volume is the total amount of orders of the day for some one-fourth or so.
Micro letter fashionistas Q more grass-roots
At present, micro-letter and two mobile QQ imported commodities, are from the East, including self-employed, open platform, Beijing Jingdong Jingdong East micro-shops etc. For now, the QQ app and mobile phones entrance were very different.
From the perspective of people, micro-entrance in the one or two line has a good population base, mainly for fashion white-collar workers, business people, civil servants, etc. Mobile QQ Portal not only cover one or two cities, at the same time, three or four users and there are frequent, and is highly active.
From the perspective of user behavior, behavior of micro-credit focused on social, tend to exist as a communication channel, therefore, deep relationships with some friends of chain maintenance SNS platform combines joins a social element.
But mobile QQ prefers personalized and entertaining with SNS features and mobile QQ more personalized services combine, enhance consumer shopping, entertainment and fun.
Jingdong believes that both Beijing and East-end, micro Q letter was hand not around each other, East Beijing's strategy is to play on the mobile side is punch. 618 activities are three platforms connected by a red envelope adhesive, make this punch fists clenched tightly.
It is understood that Jingdong soon will get a mobile QQ level entrance, East Beijing expects that "fist" becomes more powerful.
Welcome to the "app store" settled in East Beijing Platform
Current app platform not only cooperate with the East, is also launching app store, which spurred concern that "app store" and between East entrance exist entry battle, how complex the relationship between the parties.
App store is based on public platforms to build a native e-commerce model, has added merchandise, merchandise management, order management, shelf management, human rights and many other capabilities, developers can use the interface to add bulk commodities, quickly set up shop.
Launch of the app store would enrich the micro and micro-payment scenarios to enhance the user experience. Jingdong said Jingdong micro-shop "strict control" shopping "every aspect and in own logistics system covering the entire country. Jingdong welcomed the quality of the "app store" settled in East Beijing Platform, sharing app shopping entry mass flow.
Three columns meet the needs at different levels
At present, micro-level entry category setting is "newly discovered", "brand" and "Poly-Hui", Jingdong and micro team, set these three programs are aimed at three different levels of user requirements:
"Poly-Hui" (with emphasis on prices) mainly to meet the needs of customers seeking cost-effective, is a great buy, at a low price to attract users.
"Branded" (with emphasis on brands) mainly to meet a certain brand preference and loyalty of users, including some familiar or longing for the brand. Brand sale will be recommended to the user in the form of various well-known brands of merchandise;
"New discovery" (emphasis on grade): according to individual requirements of the user, when the needs of the user is not limited to brand and price and taste when there is high demand, to meet the customer's needs, such as starting, customization, personalization, and so on.
Jingdong current strategy is to open three sections: early principal hit users with the best products, mainly focus on activities and follow-up according to market demand and corporate strategy adjustment to adjust, are associated with the person, achievement of one thousand faces; and things related, according to the customer's shopping needs to adjust its strategy so as to continuously expand users, repeat purchases.
Mobile end user decision-making chain short
Compared with PC-side, Jingdong APP business is very different. PC Terminal and mobile terminal and shopping habits are not the same, time, scene, purchasing dimensions are not the same. PC end users one day can the user viewing the deeper the better, and mobile terminal, weixin chatting can interrupt the browsing and, therefore, on the mobile side, to let the user decision-making chain short, choose the more convenient.
Jingdong said when buying atmosphere is not strong enough on the wireless side, first penetrate some household food life so easy for consumers to try, after you move slowly cultivating customer shopping habits, and featured some of the biggest household appliances and other products.
Compared with PC-side, weakening mobile category and does not demand perfection and refinement, more in line with mobile shopping customers precise needs. As level entrances and PC terminals and Jingdong APP the biggest difference is that: first level entry of purchase, payment, pre-sale this process, all are closed-loop in the mobile app platform complete, mobile shopping to consumers a good shopping experience.
As planned, the East entrance at the micro-level shops, mainly borrows East supply, cost and logistics advantages. Subsequent Jingdong proprietary as well as open platform for all merchants, are selling fully imported into mobile, is expected to enrich users ' selection.
Micro-platform the most popular products for mobile phones, digital fashion, watches, food, dress and classic luxury. Jingdong said the envelopes from the active traffic figures for the first time, a large number of orders using Jingdong envelopes, envelopes activities stimulating the increase in new customers, users shop currently has nearly half of the bonus are new customer, red envelopes to help users across the purchase threshold for the first time.
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