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The author:(作者)qqpublished in(发表于) 2014/7/1 8:23:20 PHS： be loyal users？ Operators in the eyes of the nail House，
PHS: be loyal users?Operators in the eyes of the nail House-North Carolina, PHS-IT news PHS: be loyal users? Operators in the eyes of the nail House
From the "North Carolina" to the PHS, telecommunications operators are facing a variety of loyal users, regardless of operator, how to persuade them to turn network or business, whose basic appeal is to maintain existing communication service standards unchanged, so we got a group of communications "nail houses". It is understood that the "nail House" chose not to draw back the net charges for the services used by the most important reason is the current "value for money" is very high and, of course, does not exclude some users of the current number and business has special feelings and needs.
But a tango, and many industry experts believe regulators around the carriers to indulge, "omission" also led to the current situation.
"Nail houses" the many faces of
In order to meet the different needs of users, the three operators to continue to introduce new services, also part of early start-up business to sort out and "merge all", although there are many users choose to switch and go business, but there are still some users unimpressed.
Current users are mainly divided into three types, one is cheap less restricted data plan for mobile Internet users, one is the PHS users, there are other business users cease to process communications, of which the first two are more aroused public opinion is fairly large.
In March of this year, the Guangdong provincial communications administration of Guangdong Mobile ordered notice, before and after the cause is China Mobile in 2005, launch of the "20 GPRS unlimited packages" business. After operating in the business for nearly 10 years, Guangdong Mobile decision month usage exceeds the 50GB month of suspending the user Mobile GPRS Internet functions, which were part of the old user's complaints. Then Guangdong communications Administration finds this behavior is in violation of the People's Republic of China Telecommunication Ordinance, so as to rectify the above flow acts restricted and impaired users an apology, compensation decisions. This news came out, causing a public outcry.
In fact, apart from Guangdong, Beijing, Jiangsu, Sichuan and other operators have previously conducted similar operations carried out, such as speed limits, traffic Cap handling complaints and protests lead to impaired users, even some users as much in Jiangsu excesses.
PHS users are an important communication "nail houses" group.
It is understood that the PHS users in October 2006 at 93.41 million households, but because mobile communications tariff cut each year thereafter, that PAS had lost price advantages, serious loss of subscribers. In 2009, China Telecom, China Unicom received the Ministry of industry and information technology-related documents, will be done before 2011 PHS delisting-related work. Today, however, the country remain part of the PHS users didn't refund network.
Indulge
Is part of the opposition of business operators and users, in part due to the user, but a number of experts pointed out that the blind expansion of business in the early years with operators is also partly to blame, experts have even thought it was operator "Lifers".
A PHS users tell the communications industry newspaper (network) reporters, he had use PHS for over 10 years, but its current use is not less than cell phones, so if the PIN number, may communicate directly to serious communication difficulties and crises.
But there are also some PHS noted is the existence of fees, number of users, and the issue of compensation, and said without the operators answer to his satisfaction, not to quit or transfer network.
Professor of Beijing University of posts and telecommunications Shu Huaying believes that PHS back network is the trend, is the result of progress in science and technology, policy adjustment and irresistible. But carriers, launched a business when the design fairly complete legal provisions did not agree, coupled with the implementation of the net back and indulge in the late part of the unreasonable demands of the user, resulting in the current adverse situation.
Independent telecommunications consultant Ma Jihua told the communications industry newspaper (network) reporters said that PHS and unlimited Internet users is only a reflection of a social phenomenon in the communications industry. Of course, this issue also related to communications company's failure. Yiqian, operators in order to retain customers long-term, very unusual set up contracts for an indefinite period, caused great trouble for yourself.
Before resorting
Communications for so-called "nail House", communications experts generally agreed that the carriers must direct them to switch as soon as possible or transfer business.
Shu Huaying pointed out that, if the operator does not clear in time packages and business such as the unlimited card is based on the expropriation of interests of the majority of the minority, not only bring hazards to the operators ' own business and marketing, but also 3G, 4G, business development.
In fact, the current operators have started to offer more favorable tariff package, attract little smart unlimited Internet packages, such as old business card users from switching or transfer operations.
Qingdao, China Unicom stop PHS service from May 20, special packages for upgrade and provide PHS, tariffs for the city of 0.1 Yuan per minute of calls, caller 0.1 Yuan/day, and promised to turn the net-get number, answering, dialing the phone for PHS number.
Jiangsu mobile to the original 20 from June 1 Cap (CMWAP) and WAP unlimited package exclusive moving package of tariff adjustment, newer versions of the package for "WAP upgrade package 20 Pack 1GB" 0.29 Yuan a year after package exceeds/MB.
Although operators across designed special packages with original old PHS service tariff tariff roughly equivalent, even more so than the existing common business package tariffs more favorable, but some users still held their ground and refuse to turn network or business.
In view of the above user, Shu Huaying believes that operators first open friendly consultations and persuade them to complete the transfer as soon as possible or provide a reasonable return net compensation.
Ma Jihua said carriers according to different reasons for differentiated treatment of customers, must take responsibility for due to their own reasons, giving the user a reasonable level of compensation. If only part of the customer are still holding on to that further measures can be taken. He further said.
All in all, in the face of communications "nail House" when the operator can be flexible and be "conducive to rational Festival", both reasonable reply to demands and adhere to the principles of the bottom line.
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