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The author:(作者)qqpublished in(发表于) 2014/7/5 8:34:56 Lenovo： month launch the wearable device， please guess mad，
Lenovo: month launch the wearable device, please guess again-crazy Xudong Chen, Association-IT news Lenovo: month launch the wearable device, please guess again crazy
Nature associations, what will happen in the world? Although associate this slogan has been rarely mentioned, but 30-year old legend do not lose interest in, who knows it might someday be a surprise.
This morning, the mobile Internet Innovation Conference in 2014, Senior Vice President of Lenovo, China and the Asia-Pacific emerging markets CEO Xudong Chen pointed out that although the rise of mobile Internet, but all practitioners should be alert to the bubble. Xudong Chen revealed in the detail Lenovo mobile Internet innovation strategies, Lenovo has established within the "smart device + service" Internet business platform, launched months or wearable devices.
Watch out mobile Internet bubble
Xudong Chen, entitled the mobile Internet in the keynote speech of the next round of the competition stated that mobile Internet has changed lives, but bubbles also have emerged. Data showing that over the past year, mobile Internet usage has increased by 81% people used in mobile applications such as navigation, shopping, taxi drivers use rate is getting higher and higher. Today, the mobile Internet into a VC who preferred.
Pictured is Senior Vice President of Lenovo, Xudong Chen, President of China and the Asia-Pacific emerging market, however, there is a saying in the industry, how to tell if an Internet company is worth the money, is calculated on a per user $ 100. But it is worth noting is that every consumer seems to have been calculated many times, this mobile Internet bubbles came into being.
Xudong Chen saying that " certain of a mobile Internet bubble ! “
Speaking of foam concrete, Xudong Chen said now mobile Internet device diversity, homogeneity but seriously, even in the burgeoning wearable device, at most, which is just a toy, tablets and mobile market is full of homogenization, a price war. Meanwhile, although the 4G era has arrived, but pair with devices and applications is not yet common, now none of the device and the application must be attached to 4G.
Managing customers is the core
"Bubble appearance, appears to be a sad thing, but we think that it is a business opportunity. Lenovo is ready for the next round of competition in the mobile Internet. ”
Ask a question at the same time, Xudong Chen given Lenovo's idea of the core strategy of the mobile Internet market. He attributed this strategy: managing customers.
"Managing clients, is that whatever the age of the Internet or PC-era, no matter what age, most fundamental and core strategies is the simple truth. No matter what age, users are the most important enterprises through the provision of products and services, gaining customers, customers of sustainable management, establish close connections with them. ”
Xudong Chen said Lenovo after more than 20 years of effort, is now the PC world first, PC+ Tablet world, smart terminal equipment (PC + tablet + smart phone ), the world's third, Lenovo's customers and our business has expanded from 160 countries and regions worldwide.
However, Xudong Chen admits that and playing country, defends the good jiangshan, built to last and even less easy to do, especially in the mobile Internet era, legend of how to play the original competition, and build new competitive issue for Lenovo.
Four strokes for position for the next round of the competition
Shortly thereafter, Xudong Chen with Lenovo said its mobile Internet strategy, for example, to be in the era of mobile Internet create new competitive, businesses should do four jobs:
One is to continue to enhance competitiveness of existing systems. Companies have to practice basic skills, otherwise don't blame opponents snatched your cheese. Association Foundation for the whole value system, in research and development, marketing, products, supply chains, channels, services and other areas of competence. Under products and supply chains can best embody the company's innovation, association established a two-stage research and development system, corporate research and development system to ensure that major technology trends and departmental 1-2 products technology research and development focused on the future. In addition, the associations adhere to their own manufacturing, today in this way has become active in the mobile Internet age advantage.
Xudong Chen says, "last year, Lenovo has sold 115 million units, average sales per second 4. On this scale, without efficient and "short" of the supply chain. Last month, Gartner said, Lenovo ranked 16th in the global supply chain top 25, ranks highest among Chinese companies.
Second is the use of Internet tools to improve business processes. In this point, Xudong Chen mentioned for example data to promote product development brings. He said, now in the tablet computer market and very popular YOGA flat and needs in research and development with a large data collection, summarizes the users ' pain points, and launched the industry's first stand on their own, with the best grip the Tablet experience.
In addition to hardware, Internet for Lenovo software development model also brings changes, Lenovo via the Internet, to achieve a "4 week iterations" mode, by way of direct feedback, Forum interaction with customers and big data analytics, opened the Soviet Union improved products. Eggplant spread is a typical example of today, reached 150 million downloads worldwide.
Facing the mobile Internet era, Lenovo e-commerce challenges to the traditional channels, for which Lenovo have released a "mode + mobile Internet business models for transmission of" dual-mode strategy, now Lenovo as channel partners opened the app store, Twitter stores, Taobao, 020 interoperability.
Associative in marketing a major overhaul last year, set up a digital marketing team, enhanced interactive fan operation and users ' groups, built an official fan club – "+". This year, the company created 30, Lenovo launched a daily to "reverse" as the theme of creativity, continuous interaction with the user.
Third, themselves with the spirit of the Internet revolution. Xudong Chen believes that spirit is the head of the Internet project. As China's leader, Xudong Chen bag fitted with at least three more electronics, Lenovo each have new, his depth of experience, to make suggestions for improvement. He said Lenovo S9 previously released intelligent television, he asked a can help reduce mouse features of residence time on the big screen, was later also applied to a small patent. It is worth mentioning that, Chairman and CEO Yang yuanqing of Lenovo Group also active in tiny letters, maintaining close interaction with fans.
Xudong Chen also pointed out that the spirit is also reflected in the quick response on the Internet. Some time ago, some netizens spontaneously on a social networking platform puts the demand for laptops, Lenovo's second day in response to these needs, but less than they expected to go for 500 dollars, which is now hot-sale associations of small notebooks, scheduled to reach 2.8 million units, 20,000 product line sold out in 7 minutes.
Four is to retrace the Internet model to establish a new business. Xudong Chen several points raised above are easy to understand, because you can rely on existing resources to expand and develop new business is not an easy task, it needs a bolder strategy. Xudong Chen demonstrates a PPT, Lenovo's industrial layout or there will be great changes. Xudong Chen said, now Lenovo, has moved into the field of cell phones, flat-screen, PC, smart TV, servers, cloud computing, and so on, but have not set foot in the area include wearable devices, smart appliances, smart home and intelligent networks. Xudong Chen said at the meeting, Annan said, Lenovo will have a major announcement.
Lenovo on external mode?
Now Lenovo, has become had to focus on business, although the Cheetah CEO eyes of Fu sheng, who, legend or a traditional company, but even the Lei now dare not ignore the Association's every move in the mobile Internet market.
Looking to the current mobile Internet market, wearable devices, open source hardware, Internet of things, concepts such as intelligent hardware styles, based on these concepts, enterprises and entrepreneurs create product concept is everywhere. Lenovo as a commitment to build a mobile device company, is already in transition PC+ market, but was disappointing, but few initiatives in the areas mentioned above.
Even at this year's MWC, Xudong Chen was forced by numerous journalists in the world can't show a is still in the research phase of the project associate smart of the glasses, then there is no substantive content.
Xudong Chen revealed that, in order to promote innovations in mobile Internet, Lenovo has established a "new business development department," is building a new "smart device + service" Internet business platform.
Xudong Chen's speech referred to the many emerging areas, then launched what should the associate the product? We might as well just do a simple analysis.
Most likely is the smart glasses, Xudong Chen referred to above used to show photos, and judging from the current market development form, smart glasses are mature, and wearable Google operating system Google Wear was released, Lenovo will most likely rely on to introduce its smart glasses.
In addition, judging from the existing business relationship, Lenovo is likely to roll out the smart appliances, smart home appliances such as Lenovo's guard treasure have sold, and Lenovo's strategy has been to build smart home, so, Lenovo might launch home appliance products.
However, CNET's reporters look smart bracelet or watch, because from Lenovo's current layout and the market situation, such products can cause for concern. Plus Lenovo has been pushing the moon to run an application, CMO of Lenovo China Wei Jianglei had created a professional running group, and many users to communicate together, about running. Smart bracelet throughout the market, smart watches category does not appear to be a satisfying, present products in industrial design, fashion, standby time, feature richness and so on is flawed. If the Association to get involved, might lead to a crazy run deep customization of the bracelet, this is very exciting. From another perspective, the smart bracelet, watch products can be used as a start, and gradually into other areas is also a good rhythm.
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