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The author:(作者)qqpublished in(发表于) 2014/7/16 8:31:06 Free mobile phone calls， how far is it from us？ ，
Free mobile phone calls, how far is it from us?-Free calls, communication charges-IT news Free mobile phone calls, how far is it from us?
According to reports, the Beijing Telecom for capital users, introduce a threshold 0, 0月 phone card, known as iFree card which does not contain any monthly package fee. Sources say, iFree card users in Beijing, local, call Beijing Telecom and Beijing Telecom landline phone number phone number, will be completely free, local answering and caller ID will also be free.
0 rent thresholds, 0月, rely on flow business and value added service fees, it seemed more like a typical play of Internet companies. For smaller telecom market users in the North, driving down prices, expand users, an activist for traffic management, competition strategy is understandable. But long term, voice from according to the amount of fees to the package fee, and then to become the basis for unlimited amounts of performance fees, should be 4G the trend of the times. And when it can be achieved, remains to be seen when will operators really believe that traffic can become the main communications services revenue, give voice plans income flow carries out full maturity begins.
Then our free mobile phone calls, how far is it?
How mature international carriers design 3/4G package
In Japan, traffic accounted for more than close ratio 70%, communications market is very mature. As the market leader DoCoMo in Challenger, Softbank has been stimulated by price wars, carried out a bold breakthrough in 4G subscription design. Voice tariff package system uses standardised derivative voice plans is in the standard package discount on a tariff system. DoCoMo commercial LTE on December 24, 2010, has two commercial LTE services tariff packages: Xi Xi Data Plan,Xi Data Plan and Data Plan Ninen Ninen to sign two-year contracts, Xi paid monthly Data Plan Ninen user 4935 Yen can enjoy unlimited package, Japanese Yen Xi 6405 a month Data Plan users can also enjoy unlimited packages.
June 10, 2014, DoCoMo's new "unlimited talk" package, DoCoMo plans new tariff called "Kake-hodai & Pake-aeru", users pay a monthly 2700 yen (about 165 dollars) flat fee unlimited domestic voice long number and feel free to call. The package also allows users with shared between family members or colleagues of data traffic per month limit, allow the user to set the data flow uses. New package provides a 6 month allowance, 7 shared data traffic scenarios, enterprise users are 21-speed optional.
DoCoMo launched the "radio" after the meal, SOFTBANK and DoCoMo have been taken as standard fixed-rate plan, becoming after DoCoMo Japan second implementation of a flat-rate voice service operators, KDDI will introduce a similar plan, Japan is entering the era of flat-rate mobile voice tariff. Meanwhile, Verizon in North America and AT&T early stationary as the main form of order flow for the package defining the key elements introduced voice/SMS is not limited within the meal.
See from the mainstream carriers tariff structure, international operators ' fundamental renewal of 3G plan 4G plan structure, with stationary as the main form to flow for the package defining the key factor and phase in the voice/SMS is not limited within the meal. Including voice, text messaging, flow is 3/4G common major elements of the package, voice, SMS or family members is unlimited in-network 4G plan key features, traffic from unlimited 3G to 4G limited, can be shared is a significant trend. Meanwhile, relative to the 3G service charges, overall price performance of LTE are high flow and low price features, and with the increase in traffic, per GB price decline.
In China, how far are we away from mobile phone free
1, the price war further intensified, forcing voice calls for free.
At the beginning of reorganization of the three operators, price wars to rush around to play for a while, calling price is really being pulled down a lot. But with OTT alternative threats from the Internet, voice, call time and income is shrinking, in this context, operators are more like hold together for warmth, not easily provoked massive price war.
However, with the introduction of virtual operators, market competition is more intense, the virtual operators have launched all kinds of packages, where one of the biggest novelties, is the low price. If you get a small number of virtual operators emerge, with some users, and rely on low cost advantage and constantly hit carriers the already fragile nerves once again ignited a price war of madness, might have forced early coming of the era of voice calls for free.
2, carrier flow revenues grow, eventually becoming the main revenue.
Operators cling voice revenue is not relying on large packages, and package stacking packages to retain the user, one is not willing to give up the cash positions over the years, also due to flow income received the mantle of voice services, business income under suspicion. With the popularity of 4G network, user migration, mobile Internet product development, traffic management will ultimately usher in the era of blowout. Voice calls will also become part of the traffic management, until then, operators will have more confidence, courage to voice services, into the arms of flow management thoroughly.
3, user mass migration to the 3/4G network, flow-oriented package design of a primary election.
At present, whether thinking of how hot the Internet traffic management how much input, but the reality is that most users are still hosted on the 2G network, flows of packages is the future, but not yet in the mainstream, it was not enough to shake the current status of voice package. As the mass migration of users, understanding deeper on the flow value and gradually change the habit of exchanging voice calls in the process, will accelerate voice free of March.
4, voice revenues fall further and narrow the distance between traditional packages and fees.
Voice does not mean free full unlimited use, but gradually becomes functional classes of fixed tariffs, consciously guide the users voice calls in different time periods, can also increase the 2G network for leisure use. So when revenue from traditional voice plans, close to fee revenue, operators would have to unlimited free speech. After all this to enhance the user experience, and counter the OTT product, improve the viscosity of great benefit to all users.
We will be using in the future what kind of package
Tariff package will tend to be simple, to flow for the package defining the key factors. Design-oriented packages tend to be unified, rather than charges for the complex and it is difficult to distinguish between system 2G/3G. Set to a smaller number (dozens of paragraphs or less) stationary package with modular package, with flows as key segments. Packages complement within the system, with limited clear package options to meet diverse user needs.
The fixed tariff structure as the main form, gradually introducing voice/SMS is not limited. Including voice, text messaging, flow is 3/4G common major elements of the package, voice, SMS or family members is unlimited in-network 4G plan key features, traffic from unlimited 3G to 4G limited, can be shared is a significant trend. Meanwhile, relative to the 3G service tariff, pricing should be characterized by high volumes and low prices of 4G features, along with the increase in traffic, per GB price decline.
Traffic sharing mechanism should be introduced to achieve multiple Terminal shared. Traffic sharing products, comprehensive needs of home users, many Web users, sharing Internet access terminals user needs. Terminal traffic share the flow within a mobile account can be shared to Pad, PC and other mobile phone customers than you need traffic, it can be shared for use by other members of the family, one person to pay for family business wholesale general traffic to the mobile company formation or directional flow flow pool, employee VPN shared pool flow flow formed clusters within the group. Multiple terminals, multiple user traffic sharing can not only improve traffic saturation within the package, and they can stimulate more demand, improve flow scale.
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