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published in(发表于) 2014/7/16 8:31:20
HTC executives resign， aimed at the rehabilitation of the brand，

HTC executives resign, aimed at the rehabilitation of the brand-HTC,HTC One M8,HTC M8, Apple, Samsung and LG-IT information HTC executives resign, aimed at the rehabilitation of the brand

The Bloomberg News, HTC's Chief Marketing Officer Ben Ho, have submitted resignation applications, will be leaving by the end of this year. In addition, other HTC executives, engineering and operations director Fred Liu would retire. Sources said Ho left because HTC Chairman Wang intends to strengthen control over its products and marketing.

HTC is expected to be launched by the end of this year-the first wearable devices, HTC has previously pledged to enhance product sales and marketing efforts, especially considering the HTC flagship device One M8, face tough competition from LG, Samsung and Apple.

Ho to resign may be associated with HTC plans to revitalize the marketing department. HTC responding to this matter, "said HTC is committed to innovation and encourage us to pursue our goals. We are taking the necessary actions to restore HTC brand. As a company, we will continue to move forward, continue to expand global presence will have to make the tough decisions required. We are confident the actions taken, and will continue to take the right steps. HTC will continue to invest in personnel and recruitment, thereby expanding our human resources to ensure the company's continued growth. "

In April, HTC said two senior executives resigned, including Ford Davidson Senior Manager and head of design Scott Croyle. （via：TechoBuffalo）

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