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The author:(作者)qq
published in(发表于) 2015/6/6 7:29:54
Apple as you see fit： Google Android，Pay no fee，

On June 6, according to foreign media reports, Google's upcoming Android Pay payment service will not be transaction fees charged to the credit card issuers, which Apple Apple Pay will be very different.

Industry insiders say, credit-card issuers want Google's move will force Apple cut or even exempt from transaction fees . Which shows that the mobile payments market is rapidly changing.

Google Android Pay payment service was launched in the end of May . The service will work with a number of mobile operators, retailers and banks, payment networks and will become a powerful competitor to Apple Pay launched last year.

Prior to this, for fear of facing a competitive disadvantage, and hundreds of financial institutions to cooperate with Apple Pay. In situations like this, the big banks and other card issuers agreed to pay Apple's 0.15% for each transaction fees . Sources say, for using a debit card transaction, Apple charged fees for each 0.5 cents.

Sources say that Google will not charge transaction fees from the banks and card issuers. This is because Visa and MasterCard recently to "token" card security services are standardized, and declared free. This will prevent the payment service transaction fees charged to the issuer.

"Token" techniques to make the card owner data, such as account information, replaced by another set of unique data to verify the cardholder's identity. Businesses will not have the actual card data, thereby helping to prevent data from being stolen.

Visa Vice President Lian·maijinneini (Ryan McInerney) says: "because of the agreement with Visa, banks can be assured, there will not be transaction fees. "However, sources said, banks and payment service can enter into other agreements, all-in, for example of marketing agreements.

Visa issued token service on May 28. The same day, Google announced Android Pay and service sign up to use the Visa. Due to the impact of Visa and MasterCard, other paid services are also likely to follow Google's example.

Future agreements between Apple and the Bank may also be affected. Some bank executives said they were unhappy with Apple's practice of charging transaction fees, possibly in favour of fee-free services from Google, and to put pressure on Apple. In addition, as Apple Pay to enter the United States to foreign markets, Apple's cooperation may need to be negotiated.

Double Diamond paid research firm like·aogelaisibi, Research Director (Rick Oglesby), said: "this is Bank one bold step. "After you agreed to the terms Apple Pay," they are against a similar cooperation agreement, it can easily be turned into a stalemate. ”

Sources said Apple had signed a cooperation agreement for 3 years, and the remaining 2 years today.

Payments industry consultant tuomasi·nuoyesi (Thomas Noyes) is expected in a blog post in the near future, in the United States, cooperation between the Apple and issuer will "soon come to an end", and will not be extended to the United States to foreign markets. Apple declined to discuss, the new rules would influence future cooperation with issuers.

According to the sources, the new rules is detrimental to Google. Google has negotiated with big banks, trying to get similar terms of cooperation with Apple.

Noyes noted that Google's cooperation agreement with the issuer may be transformed into marketing agreements. According to the agreement, card issuers will still need to pay Google to use Google payment service logo, as well as the joint promotion.

News that compared to other mobile payment service, Google hopes Android can Pay in the United States and faster development in the world.

In the long run, this new rule will not be much impact on Google. Because there is no transaction fee, so more issuers will support Android Pay. In addition, the head of MasterCard new payment aide·maikelaolin (Ed McLaughlin) that standardized the rules will contribute to the development of mobile payment services as a whole.

Payments industry consultant lichade·kelong (Richard Crone), Google also plans to cooperate with the card issuers and retailers, to provide the coupons, rewards and points items. If the project succeeds, then the same can Google generate revenue. He estimates that, through advertising and other marketing projects, each mobile user per year valued at more than $ 300 from companies such as Google.

One industry insider said that the new rules will also affect Samsung's planned pay service. Samsung used the same standard of Visa and MasterCard token. Samsung has said recently a senior executive at Samsung payment services in order to promote the sales of high-end smartphones, the company does not receive income through the service. Samsung spokesman declined to comment.

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